Heather Davis Email & Phone Number

United States

Dealer Rewards Program focus (January 2022 to present)  Manage dealer rewards programs including vendor management, communications, project management, and engagement/marketing campaigns.  Manage resources, allocate workload and train junior teammates for global dealer rewards programs.  Develop and implement communications and communications plans related to global dealer rewards programs.  Develop and distribute content for global dealer rewards newsletters.  Develop content and build SharePoint sites for dealer rewards program. Manage the Compliance process and reviews for global dealer rewards programs.  Manage the development of Standard Work Processes for global rewards programs.  Develop and track Plan on Page for rewards programs incorporating strategic goals.  Ensure all dealer rewards programs are set up to align to the strategic company goals. Marketing and Promotions focus (2011-2022) Developed and implemented communication and marketing plans/strategies for multiple lines of business and coverage areas within Cat Financial.  Launched and implemented global content/awareness strategy for all lines of business within coverage areas.  Managed projects regarding content creation and launch, development of marketing materials, development and implementation of marketing campaigns, etc. Supported customer and dealer events in coverage areas. Assisted in the development of dealer training materials for products and ensured they were accessible to dealers and employees.  Managed content for dealer.cat.com, finance.cat.com and other websites related to coverage areas. Acted as Project Manager for regional sales conferences. Assisted with the implementation of the conference execution.  Worked with Industry Groups to ensure marketing campaign and marketing material development efforts are aligned. Acted as social media process and content owner. Worked with teams to develop social media strategies and content.

 Established communication strategies for Insurance Services products to increase awareness through the development of newsletters and other communications tools.  Gathered requirements for and initiate marketing campaigns, as well as developed marketing materials for Insurance Services lines of business.  Assisted in development of dealer training materials for Insurance Services products and ensure they are accessible to dealers and employees.  Worked with Caterpillar Industry Groups to ensure marketing campaign and marketing material development efforts are aligned. Designed and administered surveys for business units as needed. Managed requests for modifications to Dealer.cat.com web pages, acted as owner of and updated content on product pages.  Acted as social media process and content owner, working with team to develop social media strategies to improve overall Customer Experience, scheduling and posting content for all social media channels. Coordinated and facilitated the Dealer Advisory Teams. Assisted lines of business with analyzing customer, dealer and business partner survey results, as well as with the development of action plans. Managed CI local process for Insurance Services through gathering of Key Intelligence Topics (KITs) and development of CI updates. Acted as CI Local Process owner for Cargo Transit Insurance, Engine Extended Service Coverage (ESC) and Physical Damage Insurance. Facilitated Dealer Interviews for the extended protection products. Worked with vendor on ad-hoc CI projects.  Managed Insurance Services Customer Listening program, oversaw the administration of surveys for all lines of business (in-house), managed vendor relationships, analyzed data, and reported findings to business units. Launched Customer Express for Call Reports and Contact Management in Insurance Services and led training.  Acted as webmaster for the Insurance Services website.

 Managed the Cat Financial Customer Listening program worldwide, including Business Unit, End-user, Dealer and Competitive satisfaction studies.  Coordinated Baldrige Category 3 evidence efforts for Cat Financial. Managed the Customer Complaint Handling system to track and trend complaint handling data, expanding the system to other company divisions. Maintained the Corporate Marketing Policy and Procedures Manual. Coordinated Cat Financial’s participation in benchmarking studies.

Global Products Division

Global Products Division

Master'S In Business Administration, General Business

Bachelor'S In Business Administration, Marketing

Activities and Societies: College of Business and Industry Ambassadors

Education record

Activities and Societies: Chi Omega

Education record