Heather Decato Email & Phone Number

New York City Metropolitan Area

• Clients’ key point of contact for priority accounts across various business brands including retail, alcohol, entertainment, and health/beauty.
• Oversee cross-department functions ensuring all program deliverables while focusing on budget & milestones are hit on time.
• Think outside the box and be a problem solver when a situation arises that needs to be resolved that will appease the client.
• Proactive, enthusiastic and positive outlook and a self-starter who takes initiative.
• Management of all aspects from start to finish for each of my clients’ campaigns including legal, creative, accounting, frontend/backend dev and resourcing from project initiation through launch.
• Work with large companies including Disney, CEC Entertainment, Cracker Barrel, Campari Group, Generation180, Mondelez International, Kentunky Derby, GM Financial, agencies, to. name a few.

New York, New York, United States

• Communicate effectively with both internal and external senior-level management to understand customer needs, maximize retention and growth, and communicate learnings.
• Represent the voice of the customer and influence the product development roadmap.
• Serve as day-to-day contact for assigned accounts, building trust and rapport while identifying areas of opportunity, highlighting best practices along with maintain and develop customer success strategies. Prepare.
• Develop a trusted advisor relationship with customer key stakeholders and executive sponsors to fully understand client’s business strategy and measurements for success.
• Serve as customer advocate internally while effectively collaborating with internal, cross-functional teams including product management, sales, engineering, and design.
• Develop and manage a Customer Success Plan with key accounts to capture and track customer success goals, SOWs, customer success measurement criteria, obstacles and risks. Help key accounts plan and understand the best.

NYC www.sweepspros.com

• Serve as point-of-contact for the agency’s top clients including: The Walt Disney Company (Freeform, Disney Junior, Disney Channel & others), Crown Media LLC, B&BW, ShopLC, Colgate-Palmolive, Nordstrom, Mattel, & Big.
• Drive sales performance with identified top tier clients that lead to increasing revenue by 210% in less than 12 months.
• Managed a team of 3 team members, from onboarding, to being supportive and available when team member needed my support, encouragement, and advice. Motivate employees to reach their own personal goals along with being.
• Strategize and execute client acquisition activities to strengthen brand awareness.
• Building and growing all Client Relationships with all accounts.
• Collaborate across all marketing channels to maximize the impact of partnership programs.

NYC

• New business lead responsible for upselling current clients services, selling online advertising and editorial content, contracting for referral model of lead generation into clinics, and sold other display marketing.
• Collaborated with marketing, editorial, development and billing teams to improve efficiencies; Instrumental in providing market feedback to executive team for strategic and budget planning purposes. Delivered keyword.
• Analytics lead for Setting up tracking, audience segments, funnels, and custom reporting within Google Analytics for best reporting insights.
• Account management responsibilities include working knowledge of ad delivery platform, AdJuggler and analytics reporting. Established monthly calls with larger accounts to highlight ROI, optimize performance and.
• Develop a relationship with all local marketing teams and digital agencies worldwide, maintaining constant communication and strategic collaboration.
• Managed the company’s interns, dedicated the work load among the intern team, trained, supported, and was their main day to day contact at the company.

NYC

• Leveraged relationships on a regular basis to increase new business. Recognitions: 2010 All-Star Team; Quota Club Winner - 190% to goal; 2011 Top Revenue Producer - 280% to goal (over $500,000). Named Third-ranked.
• Launched largest account with The Icahn School of Medicine at Mount Sinai, formerly Mount Sinai School of Medicine, by hunting for the decision makers and negotiating a Staples Business Account for students and staff.
• Excelled in prospecting and develop new customer relationships, driving increased footsteps and revenue into NYC store location. Proved ROI and managed pipeline accounts in CRM (Salesforce). Demonstrated deep.
• Trained and managed my store staff within the copy and print dept at my territory location. Ran weekly meetings with my team to inform and kept the team up to date on corporate changes, was available for support, had.

NYC

• Named the 2006 & 2007 Top Account Revenue Producer ($ 2.4M/year). Solely managed the top 10 mobile accounts, increasing company revenue from games, ringtones and images by 400% within 9 months. Excelled by providing.
• Serve as Manager of Content Distribution, including maintenance of “b2c” and “b2b” channel development. Oversaw and managed content development and distribution for major media companies: MSN, AOL, and MTV and for.
• Serve as coordinator between editorial, licensing and production departments in order to meet established standards and deadlines. Project managed and maintained internal production schedules to ensure that all content.

Brooklyn, NY

• Assisted creative team with development of promotional artist material, including but not limited to CD packaging, in-store promos as well as web based advertising; Worked with media and marketing teams to review.
• Attended creative and marketing meetings in order to observe the process of executing campaigns in order to align with existing business strategy; as well as performing administrative duties including, answering.

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Ba, Media Studies