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Career Experience: Customer Success, Marketing, Account Management, Client Relations, Networking, Client Success Director, New Business, Sales, Building Partnerships, Project Manager, Client Relationships, Digital Marketing, Promotions, Sweepstakes, Strategy, Networking and more.Sales: Independent thinker, attention to details, self motivated, team player with excellent organizational and time management skills. Excels at New Business Development, closing new deals, networking for new leads, contacts, partnerships, cold calling and Up-selling Sales. Proven preparedness & effective territory management, with outstanding follow up and organization Skills. Strong prospecting & closing abilities. Possess expert level understanding of industry SEO tools. Strong technical, analytical & reporting skills, leveraged to sell. Technology and Software: Adjuggler, CRM, Salesforce, Google Analytics, QuickBooks, Drupal, Kantata (Professional Services Cloud), Google Webmaster Tools, Highrise, Sugar, Recurly, Basecamp, Hoovers, Hootsuite, DocuSign, DocuSIgn, Microsoft Software, Photoshop, a PC & Mac user.
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Senior Client ManagerSnipp Interactive Nov 2023 - PresentNew York City Metropolitan Area -
Senior Project ManagerRealtime Media Nov 2022 - Oct 2023• Clients’ key point of contact for priority accounts across various business brands including retail, alcohol, entertainment, and health/beauty.• Oversee cross-department functions ensuring all program deliverables while focusing on budget & milestones are hit on time.• Think outside the box and be a problem solver when a situation arises that needs to be resolved that will appease the client.• Proactive, enthusiastic and positive outlook and a self-starter who takes initiative.• Management of all aspects from start to finish for each of my clients’ campaigns including legal, creative, accounting, frontend/backend dev and resourcing from project initiation through launch. • Work with large companies including Disney, CEC Entertainment, Cracker Barrel, Campari Group, Generation180, Mondelez International, Kentunky Derby, GM Financial, agencies, to. name a few.• Retain and grow the business by providing an outstanding client experience and delivering work that drives results. • Promotion types and components include instant wins, sweepstakes, UGC, rewards, incentivized dashboards, trivia, voting, API integrations, social aggregators on FB, X, and IG, SMS/MMS. • Utilize industry best practices, techniques, and standards throughout the entire project execution.• Support internal development teams by understanding clients' needs and in turn, set and communicate client expectations to ensure successful project outcomes. • Develop and manage the project plan, along with providing strategic and thoughtful solutions when scope changes and/or timeline delays occur. • Entrusted to check and approve all program deliverables ensuring accuracy and alignment with set expectations/strategy.• Responsible for presenting clients with analysis of key programs, as well as campaign wrap-up reports, to help initiate future engagement.• Arrange, facilitate and document legal, creative and technical reviews, internally and externally. -
Customer Success DirectorPrizelogic Jan 2022 - Oct 2022New York, New York, United States• Communicate effectively with both internal and external senior-level management to understand customer needs, maximize retention and growth, and communicate learnings.• Represent the voice of the customer and influence the product development roadmap.• Serve as day-to-day contact for assigned accounts, building trust and rapport while identifying areas of opportunity, highlighting best practices along with maintain and develop customer success strategies. Prepare, schedule, and conduct periodic business reviews with clients.• Develop a trusted advisor relationship with customer key stakeholders and executive sponsors to fully understand client’s business strategy and measurements for success.• Serve as customer advocate internally while effectively collaborating with internal, cross-functional teams including product management, sales, engineering, and design.• Develop and manage a Customer Success Plan with key accounts to capture and track customer success goals, SOWs, customer success measurement criteria, obstacles and risks. Help key accounts plan and understand the best ways to use our products based on the customer's business needs / business plans.• Maintain relationships with clients, understand their challenges and needs in order to better enable their success with our services and have weekly calls with top accounts.• Craft the company's customer success strategies, build strong relationships with customers, provide trend/market insights, and collaborate with cross-functional leaders internally to deliver consistently excellent customer experiences. • Serve as point-of-contact for the agency’s top clients including: Duraflame, CAT Scale Company, Epsilon/Hawkeye (Mike’s Hard Lemonade, White Claw), TPN (Campari), The Long Drink, Bleacher Report, Sientra, to name a few.
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Business Development DirectorVentura Associates International Llc Jan 2015 - Dec 2021Nyc Www.Sweepspros.Com• Serve as point-of-contact for the agency’s top clients including: The Walt Disney Company (Freeform, Disney Junior, Disney Channel & others), Crown Media LLC, B&BW, ShopLC, Colgate-Palmolive, Nordstrom, Mattel, & Big Heart Pet Brand along with working with other agencies. • Drive sales performance with identified top tier clients that lead to increasing revenue by 210% in less than 12 months.• Managed a team of 3 team members, from onboarding, to being supportive and available when team member needed my support, encouragement, and advice. Motivate employees to reach their own personal goals along with being successful via key performance indicators to measure success. • Strategize and execute client acquisition activities to strengthen brand awareness.• Building and growing all Client Relationships with all accounts.• Collaborate across all marketing channels to maximize the impact of partnership programs.• Identify and evaluate new opportunities and emerging industries/companies.• Continuously develop creative ideas, determine customer's needs and pain points, prepare creative marketing proposals and deliver presentations via in-person meetings, online meeting or calls to sell services that address sales prospects’ needs and demands. Manage all steps of client’s campaign from creating the promotions rules, preparing clients’ timelines to project planning to ensure timelines are met. Coordinate client billing and creating post promotion analysis reports/presentations.• Manage all project oversight, including planning, directing and development resources and testing activities.• Manage projects to be on schedule and on budget. Provide the highest quality services possible to all clients.• Training new internal staff of our system, programs, etc. along with being the day-to-day contact with questions. -
Senior National Account ExecutiveThe Fertility Authority Jan 2013 - Jan 2015Nyc• New business lead responsible for upselling current clients services, selling online advertising and editorial content, contracting for referral model of lead generation into clinics, and sold other display marketing CPM, CPC, or CPA site opportunities. • Collaborated with marketing, editorial, development and billing teams to improve efficiencies; Instrumental in providing market feedback to executive team for strategic and budget planning purposes. Delivered keyword research to support customer content with organic traffic.• Analytics lead for Setting up tracking, audience segments, funnels, and custom reporting within Google Analytics for best reporting insights.• Account management responsibilities include working knowledge of ad delivery platform, AdJuggler and analytics reporting. Established monthly calls with larger accounts to highlight ROI, optimize performance and suggest additional campaigns that resulted in increasing current clients revenue by 200% within the first year. • Develop a relationship with all local marketing teams and digital agencies worldwide, maintaining constant communication and strategic collaboration.• Managed the company’s interns, dedicated the work load among the intern team, trained, supported, and was their main day to day contact at the company. • Overall competitive research and innovation of global digital marketing trends. Ownership of digital content calendars, retail calendars, creative needs, marketing plans, innovation, global social listening reports, and competitive research in the digital space.• Stir more insight and analysis into the effectiveness of CRM initiatives.• Collude with product and operational teams to identify key opportunities to reinforce the customer journey & experience.• Maintain a data-first approach through continual tracking, reporting, optimization and experimentation to meet or exceed client’s goals. -
B2B Senior Account ManagerStaples Jan 2009 - Jan 2013Nyc• Leveraged relationships on a regular basis to increase new business. Recognitions: 2010 All-Star Team; Quota Club Winner - 190% to goal; 2011 Top Revenue Producer - 280% to goal (over $500,000). Named Third-ranked nationwide in Sales. • Launched largest account with The Icahn School of Medicine at Mount Sinai, formerly Mount Sinai School of Medicine, by hunting for the decision makers and negotiating a Staples Business Account for students and staff to use that grew to seven figures within the first year and half.• Excelled in prospecting and develop new customer relationships, driving increased footsteps and revenue into NYC store location. Proved ROI and managed pipeline accounts in CRM (Salesforce). Demonstrated deep understanding of customer’s business cycle to anticpate, capitalize and execute on their needs.• Trained and managed my store staff within the copy and print dept at my territory location. Ran weekly meetings with my team to inform and kept the team up to date on corporate changes, was available for support, had fun team building events to keep the staff inspired and motivated. -
Senior Business Development ManagerZingy Mar 2005 - Dec 2008Nyc• Named the 2006 & 2007 Top Account Revenue Producer ($ 2.4M/year). Solely managed the top 10 mobile accounts, increasing company revenue from games, ringtones and images by 400% within 9 months. Excelled by providing statistical research in promotional presentations to meet carrier and partner needs, while closely managing the project cycle, timetime, implementation.• Serve as Manager of Content Distribution, including maintenance of “b2c” and “b2b” channel development. Oversaw and managed content development and distribution for major media companies: MSN, AOL, and MTV and for major US Carriers: AT& T, Sprint, Verizon, MetroPCS and T-Mobile.• Serve as coordinator between editorial, licensing and production departments in order to meet established standards and deadlines. Project managed and maintained internal production schedules to ensure that all content partner deliveries went to market as contracted. -
Photo Department ManagerRite Aid 1998 - 2005Brooklyn, Ny -
Creative & Marketing, InternIsland Def Jam Music Group 2002 - 2004•Assisted creative team with development of promotional artist material, including but not limited to CD packaging, in-store promos as well as web based advertising; Worked with media and marketing teams to review online and traditional media results and provide artist clientele with overall performance analysis •Attended creative and marketing meetings in order to observe the process of executing campaigns in order to align with existing business strategy; as well as performing administrative duties including, answering telephones, scheduling, arranging artist promotional & production calendars
Heather Decato Education Details
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Certificate -
Media Studies
Frequently Asked Questions about Heather Decato
What company does Heather Decato work for?
Heather Decato works for Snipp Interactive
What is Heather Decato's role at the current company?
Heather Decato's current role is Senior Client Success, Marketing, Client Relations, Client Manager, Relationship Management, Account Manager, Networking, Sales, BD, Digital and certified life coach..
What is Heather Decato's email address?
Heather Decato's email address is he****@****hoo.com
What is Heather Decato's direct phone number?
Heather Decato's direct phone number is +164625*****
What schools did Heather Decato attend?
Heather Decato attended Iap Career College, City University Of New York-Hunter College.
Who are Heather Decato's colleagues?
Heather Decato's colleagues are Kyle Floro, Feby Samuel, Ivan Nosić, Derek Watkins, Shoma Sawant, Jay Roxas, Tejal Chavan.
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Heather Decato
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