Heather Ernst Email & Phone Number

Lancaster, Pennsylvania, United States

I implemented and executed all tasks and responsibilities for the control of the entire inquiry, move-in and move-out procedures of the community. Assisted the Executive Operations Officer with facilitation and oversight of programs, procedures and regulations that affected the overall operating of the community.Planning, organizing and implementing functions to assess whether needs are being met and identifying problems or concerns with residents and referral sources and provides feasible and appropriate recommendations. Prepared strategic plans and financial reports as required.I developed systems to keep in touch with competitors in the marketing area to ensure that the community is competitive and current. Supervising and participating in discharge planning, development, and implementation of social care plans and resident assessments.

Annapolis, Md

I ensured awareness of store mix, driving retailer traffic/sales, directing the strategic development and implementation of property specific consumer event and PR plans. Directed and coordinated all digital communication efforts, fostering and encouraging store participation to maximize retailer sales performance.

Hanover, Pa

I worked to establish, promote and maintain the company’s brand to generate traffic and real estate sales. Developed strategies and executed tactics which communicate the company's brand message. Oversaw all communications, public relations and promotional activities selected to support the brand and marketing strategy.Created, implemented and analyzed the annual marketing plan and budget using a percentage from the overall projected sales volume. Spear head the design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns. Managed special events and community outreach activities to keep the brand in front of the target audience.Maintained the company website so all information was accurate and consistent. Monitored traffic and worked with community sales managers to develop, implement and improve marketing efforts and outreach in regards to home sales. Managed the company social media platforms including Facebook and Instagram along with the SEO, SEM and Google Ad Words campaign to ensure the website performance is maximized.

Camp Hill, Pa & Frederick, Md

I defined strategy for and developed, executed, and managed comprehensive marketing plans encompassing integrated initiatives designed to develop, coordinate and evaluate overall marketing and public relations efforts in order to penetrate and grow targeted markets. Communicating with customers, management, internal departments, and vendors to coordinate overall marketing and public relation efforts in accordance with corporate goals was a main responsibility of my position. I strived to maintain strong center sales through designing and launching new marketing, advertising, and promotional programs. Through managing and re-forecasting the annual marketing budget of over $200,000 and conducting analyses of the center’s target markets for promotional and advertising purposes, I grew and upheld community and business-to-business marketing partnerships, acquiring over $75,000 in annual marketing income.

Camp Hill, Pa

I managed the marketing and business development activities to include recruiting and retaining business, account management, marketing plans, proposal and Letters of Interest writing, marketing communications, development of promotional materials, industry research and analysis. In working with various public and private resources, I assisted with coordinating activities for the growth and development of business, through attending local organization’s meetings, professional association meetings and trade related events as the representative for the firm.I consulted with other engineering firms for teaming in accordance to responding to requests for Letters Of Interest and created, organized and implemented formal proposals, company presentations and brochures. In addition, I served as the community and public relations representative with media and local organizations.