Heather Fisk Email & Phone Number

Orlando, Fl, Us

Orlando, Florida, United States

Orlando, Florida

Orlando, Florida Area

Oversee and manage the multi-platform promotion strategy for our channel and various lifestyle businesses – including all owned, earned and paid assets – to drive viewership and engagement. Develop media strategy and oversee all aspects of media buys from rate & impressions negotiations to post media buy analyses. Oversee the planning and optimization of GOLF Channel on-air promo time to ensure efficient & effective use of promo inventory. Develop and steward relationships with NBCUniversal Marketing partners to identify strategic promotion opportunities and best practice sharing. Lead the Marketing Analytics & Insights team, providing internal marketing clients with insights into the effectiveness of marketing efforts to optimize to the most effective and efficient channels, platforms, creative, messaging, etc. Lead the Email Strategy efforts for content-focused brands, including content & engagement strategies, subscriber growth efforts and email journey strategies.

Orlando, Florida Area

Orlando, Florida Area

Orlando, Florida Area

Daytona Beach, Florida Area

Managed media planning agency-of-record. Managed the contractual obligations and objectives for 18+ campaigns to optimize the allocation of institutional national media inventory including Broadcast & Cable TV, Radio, Print, Online, and At-Track media. Negotiated special considerations to contracts with media partners to accommodate creative changes. Managed budgets to ensure delivery of contractual media values. Prepared reports summarizing ratings, impressions and value for each advertising campaign. Served as liaison for internal departments and industry stakeholders for brand approval and creative direction on consumer-facing materials using any NASCAR intellectual property. Collaborated on the development of advertising creative.

Served as liaison and facilitated the relationship and communication between ISC Corporate and the Marketing, PR, Ticketing and Guest Services departments of 4 tracks. Responsible for approvals on all consumer-facing email, direct mail, promotional and outbound call campaigns, including approval on target audience, for assigned tracks. Managed CRM database mining to find relationships and anomalies among track customer bases to create new segments to which the track could market. Advised on and facilitated prospect nurturing, behavior-triggered and preference-driven email campaigns to improve engagement with track ticketholders and prospects. Provided tracks with post-campaign analyses correlating response to campaign with specific ticket purchases. Consulted on research needs for tracks and served as liaison between tracks and corporate research department.

Designed, launched, implemented and managed one of ISC’s top strategic initiatives, and first customer satisfaction tracking study, the Guest Experience Management (GEM) Study. Recommended action plans to the tracks based on GEM results to most efficiently increase guest satisfaction scores using limited resources. Managed ad-hoc research projects. Managed the intern program for the Consumer Marketing department, interviewed prospects and selected, hired, mentored and supervised the interns year-round.

Conducted primary & secondary research, designed and fielded surveys. Created presentations for Partnership Marketing to aid in the sale of sponsorship inventory. Selected, hired and trained temporary workers for assistance in executing at-track research studies. Managed the relationships with secondary research vendors.

Handled high-volume calls on a multi-line phone system while greeting customers. Assisted the General Manager, 6 other senior leaders, with administrative duties. Managed & tracked inventory of 100+ vehicles. Calculated salesperson commissions. Conducted monetary transactions for all departments. Assisted the accounting department calculating refunds and issuing checks on tag deposit overages. Organized and set appointments for Sales & Service.