Heather Garcia Email and Phone Number
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A passionate results driven merchandising leader in the intimate apparel and swimwear industries known for driving double digit annual sales growth, increasing gross margin and creating a stellar product assortment for a best in class website. In addition to exceeding sales plans YOY, I am responsible for the growth, development and leadership of an incredible team of merchants across multiple categories. I collaborate with cross-functional stakeholders on a daily basis - creative, marketing, IT, finance and fulfillment center. In 2018, the DTC start-up known as Bare Necessities became the leading digitally native intimate apparel expert and was acquired by mega retailer WalMart. During that time, I was responsible for the Bare Necessities day to day business and I was also involved in the intimates business for Walmart.com and negotiated exciting new vendor partnerships for their site. In 2019, I assisted in the successful development and launch of our private label collection, which is now the 2nd most searched brand on site. I’m a proactive individual, resourceful problem solver and collaborative team player that can pivot based on the business needs. Areas of Expertise: E-Commerce ✦ Fashion Merchandising ✦ Site Merchandising ✦ Apparel Buying ✦ Vendor Negotiation ✦ Retail Marketing ✦ Inventory Management ✦ Planning & Analysis ✦ Trend Forecasting ✦ Category Launch ✦ Private Label ✦ Profitable Growth ✦ Organizational Leadership ✦ Training & Development
Swim Usa
View- Website:
- swimusa.com
- Employees:
- 18
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President Of National BrandsSwim Usa Oct 2024 - PresentNew York City Metropolitan Area
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Vice President Of MerchandisingAriela & Associates International Feb 2023 - Oct 2024New York City Metropolitan AreaPrivate Label Intimates, Hanky Panky, Parade, Curvy Couture, Smart and Sexy, and Fruit of the Loom. -
Divisional Merchandise ManagerJcpenney Sep 2022 - Feb 2023Intimates, Sleepwear, Hosiery, Men’s basics -
Director/ Sr. Merchant IntimatesJcpenney Oct 2021 - Sep 2022
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Senior Director Of Merchandising/DmmBare Necessities Aug 2015 - Oct 2021Spearhead merchandising and marketing strategies and lead exceptional merchant team to deliver annual sales growth pre and post Walmart acquisition for the world’s 2nd largest intimate apparel e-tailer. Lead buyers in merchandising , inventory management and vendor profitability across 100K SKUs, 80 brands, and 200+ sizes and launching successful private labels. -
Senior BuyerBare Necessities May 2014 - Aug 2015Led merchandising, marketing, and vendor relationship development driving unprecedented growth in intimate apparel and shapewear sales while building an entrepreneurial, high performing organization of top industry buyers.
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BuyerBare Necessities Sep 2009 - May 2014Promoted to merchandise shapewear, swimwear, intimates, and everyday brands generating a 30% increase in total sales while initiating, launching, and growing successful new lingerie category.
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Associate BuyerBare Necessities Sep 2008 - Sep 2009Delivered 88% growth by anticipating and leveraging industry trends and publicity to grow shapewear and maternity lines driving 17% total revenue growth while gaining CEO approval to launch swimwear category.
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Assistant BuyerBare Necessities Jun 2006 - Sep 2008Recruited by SVP to assist Buyer in sustaining product flow and profitability, executing merchandising and marketing strategy, researching trends, and analyzing weekly data for web-based business and 4 retail stores.
Heather Garcia Skills
Heather Garcia Education Details
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Marketing
Frequently Asked Questions about Heather Garcia
What company does Heather Garcia work for?
Heather Garcia works for Swim Usa
What is Heather Garcia's role at the current company?
Heather Garcia's current role is President of National brands.
What is Heather Garcia's email address?
Heather Garcia's email address is hg****@****ies.com
What is Heather Garcia's direct phone number?
Heather Garcia's direct phone number is +173290*****
What schools did Heather Garcia attend?
Heather Garcia attended Kean University.
What skills is Heather Garcia known for?
Heather Garcia has skills like Apparel, Merchandising, Assortment, Fashion, Trend Analysis, Retail, Trend, Trend Forecasting, Private Label, Visual Merchandising, E Commerce, Footwear.
Who are Heather Garcia's colleagues?
Heather Garcia's colleagues are Barbara Letizia, Erin Di Ienno, Mai Nation, Hannah Laurits, Amer Kikić, Gerri Lytel, Christine Savage.
Not the Heather Garcia you were looking for?
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Heather Garcia
Providing Exceptional Customer Service | Str Property Management | Behavior Management | Avid Reader | Editing And Proofreading | Event Planning | Fundraising | Nonprofit | Tbi Awareness | CaregiverGreater St. Louis -
Heather Garcia
Senior Marketing Manager At Vanderbilt University - Owen Graduate School Of ManagementFranklin, Ky1gmail.com2 +127064XXXXX
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Heather Garcia
Cambridge, Ma1mit.edu
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