- Own go-to-market launches to deliver high-quality messaging and collateral that communicated the value of new or enhanced product functionality and features for partners, labs and other departments. - Produce and implement marketing initiatives for tradeshows, education courses, marketing communications, and lab/partner marketing materials.- Collaborate with internal and external partners to develop the marketing strategy for the iTero intraoral scanner across the North America… Show more - Own go-to-market launches to deliver high-quality messaging and collateral that communicated the value of new or enhanced product functionality and features for partners, labs and other departments. - Produce and implement marketing initiatives for tradeshows, education courses, marketing communications, and lab/partner marketing materials.- Collaborate with internal and external partners to develop the marketing strategy for the iTero intraoral scanner across the North America market.- Lead the successful launch of new products, including developing launch plans, coordinating cross-functional teams, and executing marketing campaigns to drive awareness and adoption.- Manage marketing campaigns across multiple channels, including digital, print, and events, to drive engagement, generate leads, and support sales efforts. Show less

• Create, implement, and manage marketing plans that support the growth strategy within the professional services industry to include client and employee experience initiatives.• Coordinate and execute the planning of regional marketing events, virtual events and a national conference. • Develop and deliver key performance metrics across sales and marketing funnels.• Optimization of landing pages and websites to ensure quality lead traffic.

• Develop and execute integrated marketing campaigns with both digital and offline marketing strategies that create increased awareness and business growth for the company. • Implement and manage ongoing customization and optimization needs within CRM database (Salesforce) and marketing automation system (Hubspot). • Responsible for driving leads to the sale team through multiple channels including, website form submissions, email marketing, tradeshows, social media and cost-per-lead… Show more • Develop and execute integrated marketing campaigns with both digital and offline marketing strategies that create increased awareness and business growth for the company. • Implement and manage ongoing customization and optimization needs within CRM database (Salesforce) and marketing automation system (Hubspot). • Responsible for driving leads to the sale team through multiple channels including, website form submissions, email marketing, tradeshows, social media and cost-per-lead programs. Show less

• Developed strategies to increase demand and generate leads for CertiTrek certifications programs.• Event manager for company conferences to include hotel logistics, speaking agreements, sponsorship packages and overall promotion of events. • Oversaw email marketing, digital ad campaigns, social media, creative services, agency resources and conference planning.• Conducted annual performance reviews and goal setting sessions with marketing staff of 6. Help maintain a successful… Show more • Developed strategies to increase demand and generate leads for CertiTrek certifications programs.• Event manager for company conferences to include hotel logistics, speaking agreements, sponsorship packages and overall promotion of events. • Oversaw email marketing, digital ad campaigns, social media, creative services, agency resources and conference planning.• Conducted annual performance reviews and goal setting sessions with marketing staff of 6. Help maintain a successful team by training, recruiting and developing employees. Show less

• Accountable for the development and maintenance of marketing literature, such as case studies, product brochures, PowerPoint presentations, white papers, press releases, and internal & partner newsletter. • Coordinate and drive the US sales channel to promote the wide range of company products in order to achieve revenue targets. • Organization of annual sales meeting, partner events and experience center to include agenda, location logistics, guest speakers, and team building… Show more • Accountable for the development and maintenance of marketing literature, such as case studies, product brochures, PowerPoint presentations, white papers, press releases, and internal & partner newsletter. • Coordinate and drive the US sales channel to promote the wide range of company products in order to achieve revenue targets. • Organization of annual sales meeting, partner events and experience center to include agenda, location logistics, guest speakers, and team building activities. • Manage the annual tradeshow schedule, encompassing booth development, budget, show coordination, advertising, lead generation, ROI, and email follow-up. Show less

• Collaborated with all key internal partners to deliver strategic marketing campaigns and initiatives for prospects and clients including email, direct mail, webinars, events and web programs. • Managed, monitored and measured internal sales programs to include design, budget, delivery, and ROI to help optimize the sales and marketing goals of the business.• Managed marketing relationships and worked closely with inside sales, field marketers, strategic partners and vendors to execute… Show more • Collaborated with all key internal partners to deliver strategic marketing campaigns and initiatives for prospects and clients including email, direct mail, webinars, events and web programs. • Managed, monitored and measured internal sales programs to include design, budget, delivery, and ROI to help optimize the sales and marketing goals of the business.• Managed marketing relationships and worked closely with inside sales, field marketers, strategic partners and vendors to execute campaigns. • Created and monitored campaigns in Salesforce.com to ensure proper lead import, nurture and tracking of opportunities as well as campaign success. Show less

• Developed and implemented an Onboarding and Refer a Friend program. Created positive revenue on a consistent basis. • Managed web content and deliverables for business groups. Tracked results for channel-wide campaigns such as online advertisements, email marketing, and lead generation. • Produced and maintained content in advertising, brochures, websites, presentations, flyers, handouts, direct mail pieces, letters, sponsorship ads, online banner ads and tradeshows.