Heather Mccullough Email and Phone Number
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• Over a decade of mixed agency and brand side experience in online and off-line marketing. • 7 years specializing in Email Marketing and Lifecycle Management.• 6 years Salesforce Marketing Cloud management and consulting experience. + 4 certs, and a member of the class of 2021 Salesforce Marketing Champions. • Diverse managerial experience ranging from building & managing staff, complex long-term project management, budgeting, forecasting and annual road map development.
Salesforce
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Senior Technical Account ManagerSalesforce Oct 2023 - PresentSan Francisco, California, Us
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Manager, Salesforce Marketing Cloud ArchitectShift Paradigm Jul 2022 - Oct 2023Austin, Texas, UsAdvise clients of all sizes (from medium-sized businesses to household-name brands) in multiple industries (healthcare, insurance, nonprofit) on SFMC solutions and overall MarTech stack. Fully remote.• Lead a growing team of SFMC architects and engineers (US/CAN & India)• Maintain at least 80 NPS metric across the entire team’s book of business• Direct contribution to continuous improvement for internal documentation and project processes, helping the SFMC team meet their production and revenue goals• While supervising direct reports, provide architect-level support at 50% billable utilization rate• Advocate for professional development and learning opportunities for all team members• Working specifically to keep the team up to date on SFMC/Salesforce products -
Digital Platform ArchitectShift Paradigm Oct 2021 - Jul 2022Austin, Texas, Us
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Solutions Architect - SfmcKell Partners Feb 2021 - Oct 2021Austin, Texas, UsAdvised nonprofit organizations in the education sector as a marketing consultant and SFMC subject-matter expert. Provided strategic account- and project-specific guidance. Fully remote.• Delivered instances of Salesforce Nonprofit Cloud, Education Cloud, and Marketing Cloud• Introduced new documentation tools and processes that enhanced client satisfaction• Negotiated contracts, managed client relationships, and oversaw solution implementation• Completed two Salesforce certifications: SFMC Admin and Pardot Specialist -
Salesforce Marketing Cloud ConsultantDeg Digital Aug 2019 - Feb 2021Overland Park, Ks, UsIn this client-facing role, completed SFMC engagements for clients in the entertainment, banking, consumer goods, and other industries. Onboarded and streamlined multichannel communications (e.g., email, SMS, mobile push) into a cohesive, omnichannel approach. Fully remote.• Translated client data into project requirements, solution strategy, and deployment plans• Worked across teams and functions to troubleshoot issues, devise solutions, and refine estimations, which led to more accurate client expectations around budget and timeline• Managed project scope, quality assurance, and documentation -
Director Of MarketingSteelshad Fishing Company Oct 2017 - Jul 2019Salt Lake City, Utah, UsLed efforts to build and scale the company’s first investments in marketing, advertising, and e-commerce technology to support larger growth efforts. SteelShad was founded in 2016.• Implemented the brand’s email marketing program, Google Ads and Google Shopping integration, social media advertising campaigns, and messaging cadence• Established sales channels (e.g., Amazon, BigCommerce, Walmart.com, eBay) and managed presence at industry trade shows; attained 100% YoY growth during two-year tenure• Led internal/external resources to design product packaging, photography, and video collateral• Migrated the e-commerce site to a more scalable platform in two months -
Email Marketing ManagerSonepar Usa May 2016 - Sep 2017Charleston, Sc, UsManaged DTC email marketing programs (including AMPscript, Journey Builder, and Lead Nurturing/ Scoring) for up to eight brands simultaneously. Fully remote contract role.• Set up and managed DMARC, DKIM, SMTP, and MX modules for each business unit in SFMC • Continually evaluated programs, implemented new reporting, and offered recommendations to help grow database lists and support brands’ offline marketing efforts• Led a team that provided email programming and copywriting services to 12 businesses: educated brands on email marketing best practices, including deliverability and KPI reporting -
Email Marketing ManagerGenealogybank Mar 2013 - Nov 2015Naples, Fl, UsTook several important steps to evolve the organizations email marketing program to improve sales conversion, database growth, and customer data capture. Fully remote.• Improved inbox placement by utilizing email engagement data and correcting an IP issue• Introduced new trigger email programs, including lifecycle and journey management• Developed, managed, and interpreted A/B testing to optimize email conversion rate• Reduced cost of Silverpop ESP by 20% through vendor negotiations -
Email Marketing ManagerGarnet Hill Jan 2011 - Feb 2013Franconia, Nh, UsWorked across teams to stand up a cohesive email marketing program. On a weekly basis, reported results to C-level executives. Exceeded revenue goals, bringing in approximately $70M+ per year.• Migrated from Silverpop to CheetahDigital to increase security to protect customer data• Increased incremental demand of promotional emails, implemented and tested a new SMS messaging program, and managed A/B testing to improve conversion outcomes -
Pr/Marketing & Art Director (Owner)Iminteractiv & Heathermccullough.Com Aug 2001 - Apr 2011Ilsley McCullough Interactive is a full service Advertising and Marketing agency. With over 20 years of combined experience we handle everything from complex website development projects to interactive marketing campaigns and social media strategies. Available on a contract and freelance basis, we work hard to make your company a success!
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Web Marketing And Graphic Design ManagerTender Corporation Jan 2010 - Dec 2010Littleton, Nh, UsResponsible for all brand websites, seo/sem, online advertising, email initiatives, and all online support for all company brands - planning, implementation and reporting. Vendor negotiations, contract management, FDA advertising compliance, budget planning, internal education and vetting of all web initiatives. -
Supervisor, Creative Services - Drexel University OnlineDrexel University Feb 2006 - Dec 2009Philadelphia, Pennsylvania, UsLead Graphic Designer 1/2007-6/2009Web Graphic Designer 3/2006 - 1/2007I was responsible for the art direction/creation of Brand Style Guide and Branding Identity in all creative associated with the company. Additionally responsible for hiring & managing Jr. Designers. Hands-on across a wide range of mediums – website, banners, HTML emails, social media, billboards, bus wraps, tv commercial, and video storyboarding. -
Web DesignerGarnet Hill Aug 1999 - Aug 2001Franconia, Nh, Us
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Advertising ManagerJournal Opinion Aug 1998 - Aug 1999
Heather Mccullough Skills
Heather Mccullough Education Details
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Liberty UniversityCommuncations - Advertising -
Oxbow
Frequently Asked Questions about Heather Mccullough
What company does Heather Mccullough work for?
Heather Mccullough works for Salesforce
What is Heather Mccullough's role at the current company?
Heather Mccullough's current role is Marketing Operations SME | Lifecycle Marketing | 2021 Salesforce Marketing Champion | 8x Certified + Trailhead Ranger.
What is Heather Mccullough's email address?
Heather Mccullough's email address is hm****@****tal.com
What is Heather Mccullough's direct phone number?
Heather Mccullough's direct phone number is +132126*****
What schools did Heather Mccullough attend?
Heather Mccullough attended Liberty University, Oxbow.
What are some of Heather Mccullough's interests?
Heather Mccullough has interest in Animal Welfare, Education, Environment, Science And Technology.
What skills is Heather Mccullough known for?
Heather Mccullough has skills like Email Marketing, Online Advertising, Advertising, Online Marketing, Social Media Marketing, Marketing, Web Design, Social Media, Adobe Creative Suite, Marketing Strategy, Graphic Design, Digital Marketing.
Who are Heather Mccullough's colleagues?
Heather Mccullough's colleagues are Jenna Sharples, Hongkyu Lee, Pratik Patel, Olivia Goyonaga (Trujillo), Hillary Hulse, Cpa (Inactive), Theresa Russell, Eloas Mendez.
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