Heather Mccullough Email & Phone Number

San Francisco, California, Us

Austin, Texas, Us

Advise clients of all sizes (from medium-sized businesses to household-name brands) in multiple industries (healthcare, insurance, nonprofit) on SFMC solutions and overall MarTech stack. Fully remote.• Lead a growing team of SFMC architects and engineers (US/CAN & India)• Maintain at least 80 NPS metric across the entire team’s book of business• Direct contribution to continuous improvement for internal documentation and project processes, helping the SFMC team meet their production and revenue goals• While supervising direct reports, provide architect-level support at 50% billable utilization rate• Advocate for professional development and learning opportunities for all team members• Working specifically to keep the team up to date on SFMC/Salesforce products

Austin, Texas, Us

Austin, Texas, Us

Advised nonprofit organizations in the education sector as a marketing consultant and SFMC subject-matter expert. Provided strategic account- and project-specific guidance. Fully remote.• Delivered instances of Salesforce Nonprofit Cloud, Education Cloud, and Marketing Cloud• Introduced new documentation tools and processes that enhanced client satisfaction• Negotiated contracts, managed client relationships, and oversaw solution implementation• Completed two Salesforce certifications: SFMC Admin and Pardot Specialist

Overland Park, Ks, Us

In this client-facing role, completed SFMC engagements for clients in the entertainment, banking, consumer goods, and other industries. Onboarded and streamlined multichannel communications (e.g., email, SMS, mobile push) into a cohesive, omnichannel approach. Fully remote.• Translated client data into project requirements, solution strategy, and deployment plans• Worked across teams and functions to troubleshoot issues, devise solutions, and refine estimations, which led to more accurate client expectations around budget and timeline• Managed project scope, quality assurance, and documentation

Salt Lake City, Utah, Us

Led efforts to build and scale the company’s first investments in marketing, advertising, and e-commerce technology to support larger growth efforts. SteelShad was founded in 2016.• Implemented the brand’s email marketing program, Google Ads and Google Shopping integration, social media advertising campaigns, and messaging cadence• Established sales channels (e.g., Amazon, BigCommerce, Walmart.com, eBay) and managed presence at industry trade shows; attained 100% YoY growth during two-year tenure• Led internal/external resources to design product packaging, photography, and video collateral• Migrated the e-commerce site to a more scalable platform in two months

Charleston, Sc, Us

Managed DTC email marketing programs (including AMPscript, Journey Builder, and Lead Nurturing/ Scoring) for up to eight brands simultaneously. Fully remote contract role.• Set up and managed DMARC, DKIM, SMTP, and MX modules for each business unit in SFMC • Continually evaluated programs, implemented new reporting, and offered recommendations to help grow database lists and support brands’ offline marketing efforts• Led a team that provided email programming and copywriting services to 12 businesses: educated brands on email marketing best practices, including deliverability and KPI reporting

Naples, Fl, Us

Took several important steps to evolve the organizations email marketing program to improve sales conversion, database growth, and customer data capture. Fully remote.• Improved inbox placement by utilizing email engagement data and correcting an IP issue• Introduced new trigger email programs, including lifecycle and journey management• Developed, managed, and interpreted A/B testing to optimize email conversion rate• Reduced cost of Silverpop ESP by 20% through vendor negotiations

Franconia, Nh, Us

Worked across teams to stand up a cohesive email marketing program. On a weekly basis, reported results to C-level executives. Exceeded revenue goals, bringing in approximately $70M+ per year.• Migrated from Silverpop to CheetahDigital to increase security to protect customer data• Increased incremental demand of promotional emails, implemented and tested a new SMS messaging program, and managed A/B testing to improve conversion outcomes

Ilsley McCullough Interactive is a full service Advertising and Marketing agency. With over 20 years of combined experience we handle everything from complex website development projects to interactive marketing campaigns and social media strategies. Available on a contract and freelance basis, we work hard to make your company a success!

Littleton, Nh, Us

Responsible for all brand websites, seo/sem, online advertising, email initiatives, and all online support for all company brands - planning, implementation and reporting. Vendor negotiations, contract management, FDA advertising compliance, budget planning, internal education and vetting of all web initiatives.

Philadelphia, Pennsylvania, Us

Lead Graphic Designer 1/2007-6/2009Web Graphic Designer 3/2006 - 1/2007I was responsible for the art direction/creation of Brand Style Guide and Branding Identity in all creative associated with the company. Additionally responsible for hiring & managing Jr. Designers. Hands-on across a wide range of mediums – website, banners, HTML emails, social media, billboards, bus wraps, tv commercial, and video storyboarding.

Franconia, Nh, Us

Bs, Communcations - Advertising

Education record