Heather Jackson Email & Phone Number

• Plan and manage the use of social media platforms (i.e. Wikipedia, YouTube, Facebook, Twitter). Create, publish and update content to these sites on an ongoing basis.
• Created and manage online advertising and email marketing campaigns, including budget management.
• Write, edit, and update content for select College web pages.
• Continuously review and maintain external web design and content to ensure accurate up-to-date information and optimal user ease.
• Analyze web statistics and research industry trends to ensure proper campaign targeting and execution.
• Create videos for YouTube and maintain photo galleries for the College web.

• Collaborated with the college Web Master on site updates and revisions, and the development of a comprehensive web-renewal strategy.
• Wrote original content for the web, and repurposed print material for use on the web.
• Supported college content editors, providing technical training, and reviewing/editing submitted content.
• Created and/or edited graphics for use on the web.
• Trained and assisted faculty on learning management systems.
• Developed workshop presentation and training material, and wrote web-based, technical documentation for end-user audiences.

Richmond, BC

• Created web graphics, animated web banners, and HTML web pages for special promotions and product information on the Seanix public web site.
• Drafted corporate policy manual and documented job descriptions and procedures.
• Conceived, designed and produced a successful Christmas advertising campaign, running in 12 cities in two languages, which included designing and creating the ad, negotiating rates and booking ad space.
• Created sales sheets, product brochures, PowerPoint presentations, product training material, and other promotional tools designed to create demand and assist our reseller partners.
• Wrote press releases and successfully received national exposure for Seanix products.

Banff, AB

• Provided information and assistance for national and international media organizations, including arranging special events, accommodations, and creating customized itineraries to accommodate their shooting schedule and.
• Aided in the creation of newsletters, trade publications, and other promotional material.

Bachelor Of Arts, Communications

Gained knowledge of communications theory, and developed writing skills while crafting messages for various audiences.

Diploma, New Media Communications

Developed skills in web design/HTML programming, graphic design, writing for new media, project management, and marketing for new media.

Diploma, Marketing

Developed skills in marketing research and planning, meeting and conference planning, and writing business, promotional or technical.