Heather Jacoby Email & Phone Number

Michigan, United States

Work From Home

CLIENTS INCLUDE: Merrell, Raytheon, Detroit Roller Derby, Xperience Detroit, Weber Shandwick / PBS, IBM, Gannett Broadcasting, Channel 13 WZZMSkills/Programs: Creative Suite, HTML, CSS, Flash, JavaScript, Articulate, Adobe Captivate, Final Cut Pro, After Effects, Premiere, Asana, Figma, Trello

United States

CLIENTS INCLUDED: Hyundai, Hyundai Certified Used Vehicles, NFL, NHL, NBA, Gravity Interactive, Wienerschnitzel, Hankook Tires, College Sponsorship ProgramImplemented and streamlined processes for video end cards to enhance efficiency and effectiveness in conveying key information and encouraging viewer engagement. Key accomplishments include:Standardized TemplatesEfficient Design WorkflowOptimized Information PlacementCall-to-Action StrategiesCross-Platform ConsistencyCollaboration with Content TeamsCompliance with Platform GuidelinesDocumentation and TrainingBy implementing these initiatives, the streamlined processes for video end cards contributed to a more cohesive and engaging viewer experience, ultimately supporting the brand’s goals and objectives in the digital space.Advised and created technological assets for interactive design platformsCreated multi-brand LEDS in After Effects, Photoshop, and Premiere for the NFL, NHL, and NBAInvented a multi-channel html banner campaign for Ragnarok: The Lost Memories PC online and mobile gameStandardized procedures to create, maintain, and publish multi-regional assets for production as well as for digital platformsHelped develop a social media presence for Hankook tires and created assets for Hyundai Certified Used Vehicles for their social media outletsCreate social media posts for multiple digital channels for Hyundai and Hankook tires Stayed abreast of emerging technologies and how to implement them in our work, as well as workflowSkills/Programs: Creative Suite CS (Photoshop, InDesign, After Effects, Premiere, Illustrator), Google Web Designer, Microsoft Office Suite, GWD, HTML5, CSS, JavaScript, Figma, Sketch, Trello

Farmington Hills, Michigan, United States

CLIENTS INCLUDED: Idemitsu, DodgeGarage, Mopar Dealers, Dana, Braunability, RAM Commercial, Idemitsu Premium OilHelped to develop MoparRepairConnect Gen 2 from conceptual layouts, brainstorming with SMEs, and open communication with developers created around atomic design principlesCreated a solution with the Business Intelligence department to accurately track the online advertising units for FCACreated an artistically amazing solution to Idemitsu’s need for an online advertising solution that spanned not just OLA, but also connected to social media and engaged to their individually created web pagesThe team won 3 Gold Muse awards and one Silver for campaigns that I either directed or directly worked onFor Idemitsu’s oil, GF-6 created an aggressive brand awareness campaign: utilizing paid media, Facebook and Instagram ads, online advertising (programmatic banners), and paid search (Google ads). We then created individual landing pages for the vehicles that utilized the GF-6 oils and drove the new traffic to those pages. In a month, we saw:A total of 21 million new impressions, with 14.5 million of that being social ad performance Average click-through rate (they went through to the site) of 450k There was an estimated 422k social ad recall lift (people could remember seeing it within 2 days)Total site visits rose 1,275% and total new users increased 1,261%.Implemented changes to Dodgegarage.com that included layout, how the designer saw the content, and how UI/content should be presented for optimal cross-generational digestion Worked on and developed user-centered solutions and experiences for Pacifica Hybrid, Fleet, Dana (Rhombus)Tried to implement user-centric designs, animations, and ADA-accessibility in all web creationsOpened up the lines of communication between the developer side and the design sideSkills/Programs: HTML5, After Effects, Sketch, Principle, Photoshop, Illustrator, Microsoft Office Suite, HTML, CSS

Greater Detroit Area

CLIENTS INCLUDED: Kaiser Permanente, Milk, SoundBoard, Navy, USAA, Harley Davidson, Eastern Market, Covered CaliforniaUsed GWD, Adobe Edge, HTML 5, and JavaScript to create interactive online advertisementsUsed JavaScript coding to ensure that all advertisements for all Kaiser Permanente triggered dictation and text per ADA compliance UI/UX principles, as well as mood boards and empathy mapping of clientsLayout of emails, web pages, and web applications for both RFPs and internal review, along with interactionsSkills/Programs: HTML5, JavaScript, After Effects, Sketch, Zeplin, Photoshop, Google Web Designer, Flash, Microsoft Office Suite, HTML, CSS

Troy, Michigan

CLIENTS INCLUDE: Pull-Ups, GoodNites, Depends, and PoiseCreated mobile graphics for interactive mobile games for use with the Pull-Ups appUser Interface Design for interaction with the applicationSkills/Programs: Creative Suite 6, Basecamp, Microsoft Office

Birmingham, Mi

CLIENTS INCLUDED: GM, Cadillac, Saturn, Hummer, Verizon, Nikon, Nature ValleyDeveloped DOLA content utilizing HTML and CSS, as well as input it into the current CMS systemSite development and layout for GM companies utilizing Java, HTML, and CSSAlso designed and produced website graphics, UI/UX, and animations; BI corrections for tracking information; print design and development for internal onboarding and department documentsSkills/Programs: Creative Suite 6 (Flash, Photoshop, InDesign, After Effects), Eclipse, Microsoft Office Suite, GMDS, HTML, HTML5, CSS, CSS3, JavaScript, PHP, SVN

Warren, Mi

CLIENTS INCLUDED: USPS, Alltel, Chevy, XM Radio, USAA, NavySkills/Programs: Flash, Photoshop, After Effects, Microsoft Office Suite, HTML, CSS

Greater Grand Rapids, Michigan Area

Design and produce website artwork (www.xrite.com) Responsible for color separations & exporting graphics from international clients Design, format, and produce images utilizing CMYK and RGB Responsible for color corrections

Create new look for Health and Beauty products packaging and manualsProduct Branding Help launch new manual for Beauty lineTake existing designs and work with the web team for color and content consistency Troubleshoot and correct existing discrepancies within files and format of designs

Manage PDFs, incoming artwork from customers in order to create catalog Organize information for cohesive design format Troubleshoot and correct existing discrepancies within files and format of designs

Create print, logo designs, catalogs, corporate identities, and redesign older designs Help with print production, small changes to forms, and pre-existing print jobs Responsible for color separations & exporting graphics from incoming clients Design, format, and produce other 4-color process designs Responsible for color corrections

Animate web graphics, courses, and informational sessions designed for Isuzu, U.S. Government and GM Create SCORM compliant e-learning modules for Isuzu, US Government and GMApply coding to templates that allows for variable data information testing Create dynamic web graphics

Create logo designs, folders, catalogs, wedding invitations, corporate identities, and redesign older designs Help with print production, small changes to forms and pre-existing print jobs Responsible for learning the Screen system of signature, imposition, and hot folder creation as well as digital prepress

Create and maintain a variety of specialty mailers, GFS Marketplace items, catalogs, magazines, posters, forms, coupons, layouts, and advertisementsChange existing concepts to be more innovative and eye-catching with color usage and background design

Designed and produced art, coloration, and content for company website (falconprintinginc.com)Help input code for PSP/MYSQL site Using Adobe Acrobat, created dynamic forms that allowed for the integration of the customer's variable information onto their order of static business materialsResponsible for color separations & exporting graphics from incoming clientsDesigned, formatted, and produced other 4-color process designs, incl. catalogs and magazinesResponsible for color corrections

Design business forms, catalogs, newsletters, logos, business cards and letterheadsCreate innovative and appealing corporate identities, trade show graphics, and flyersResponsible for design department and film output

Bfa, Visual Communications - Multimedia & Digital Illustration

Assoc, Graphic Design, Liberal Arts