Heather Horton Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Brand identity and positioning strategy development for various retail and grocery clients• Project management for integrated marketing campaigns• Foster and maintain strong client relationships and new business opportunities

Paris Area, France

• Drove and executed the B2B marketing communications strategy for hotel owners / franchisees• Collaborated with internal departments to promote their services in a simple and digestible manner• Identified and developed marketing plans for company services to generate additional revenue• Developed content for digital partner portal• Conducted competitive intelligence studies and partner NPS surveys

Toronto, Canada Area

• Managed the FRHI brand identity• Worked closely with branding and advertising agencies on creative projects; developed briefs, oversaw timelines and ensured all feedback was received and on brand• Led corporate rebranding project which included the development of a new company name and brand identity guidelines based on consumer insights• Synthesized and produced the company’s annual marketing plan

Toronto, Ontario

• Executed national and international advertising, brand and digital projects from brief to production with ownership of timelines and budgets• Campaigns included elements such as print, digital banners, video, out of home, direct mail, email and social media

Toronto, Canada Area

• Account and studio management for the development of consumer packaged goods design projects for product launches and consumer testing for Corby Spirit and Wine and Saputo• Delivered project briefings, instructed team on strategy, consumer insights and creative direction• Presented concepts and achieved buy-in from project stakeholders

Toronto, Canada Area

• Delivered integrated national campaigns for Allstream which included live events and webinars, surpassing attendance and participation goals by 20%• Led the brand build and successful launches for Koge and Ani+Wren and package re-design for IT Cosmetics• Scoped and managed budgets, with accountability for profit and revenue targets of $1.2m budget

Toronto, Canada Area

• Account Manager for Government of Ontario, CAA Car Care Centres and Interior Health clients• Selected to train and develop six-person Government of Ontario account team• Acquired new business, including the Interior Health account, through the preparation of RFPs and participation in sales pitches/meetings

Honours Bachelor Of Commerce, Marketing Management

Public Speaking And Presentation

Foundations Of Brand Management