Heather Lee, Apr Email & Phone Number

United States

Charlotte, North Carolina Area

Manage public relations and social media strategy planning, implementation and evaluation for clients ranging from wire and cable, travel and tourism, quick serve restaurant, energy, financial technology, construction, manufacturing and trucking equipment.

Mooresville, NC

Oversaw internal and external communications: including social and digital media, and crisis communications. Collaborated with partners and their agencies to develop communications plans and execute activation. Ideation, planning and execution of projects with multiple entities including: Hispanic school initiative with Smithfield, Aric Almirola and NASCAR.

Huntersville, NC

Managed Richard Petty Motorsports PR with a focus on the No. 43 Monster Energy NASCAR Cup Series team. Pitched national and local media outlets stories on team and sponsor initiatives, including planning press conferences. Managed Richard Petty Motorsports social media accounts, website and Petty Points platform. Developed public relations plan to.

Represented two NASCAR Monster Energy Series teams and a part-time NASCAR XFINITY Series team. Served as the at-track representative for TBR and multiple drivers. Managed partner relationships for primary sponsors Golden Corral, Big Red, SealWrap Repair Tape, Luke & Associates, Ollie’s Bargain Outlet and Accell Construction, as well as associate sponsors.

Represented two NASCAR Whelen Modified Tour teams and a DIRTcar Series team. Developed all creative and content for digital and print mediums for each entity and driver.

Supervised four employees in the development and facilitation of media and marketing strategy for 12 clients. Composed company and client-specific press releases. Oversaw and executed $2.5 million dollar ARCA team sponsorship, including building activation plans, facilitating hospitality for 600 guests throughout the season and facilitating ARCA race.

Daytona Beach, Florida Area

Developed strategies for major ISC announcements, engaging in social media and crisis communications. Developed, monitored and measured social media activity for 16 business units. Utilized Vocus to create media target lists, monitor media coverage, research editorial calendars to locate potential story opportunities and generate coverage analysis reports.

Led a committee driving the future of the company’s event entitlement sales and management process. Worked with account managers to manage multi-million dollar sponsorship/marketing programs for more than 100 partner companies. Assisted the Innovations Team in building case studies, recaps and research for marketing and prospecting on PowerPoint..

West Allis, Wisconsin

Supported the planning and execution of media and sponsor-related activities: including pre and post-race ceremonies, supervising volunteers, developing communications for media, series and staff, hosting sponsors and dignitaries, and managing driver autograph sessions and fan appreciation events.

Des Plaines, Illinois

Produced daily reports and gathered, evaluated and compiled metrics using Excel. Researched and expedited any outstanding orders with issues. Organized and completed renumbering of a product line, including coordination with multiple departments. Coordinated and scheduled customer service training with the training department.