Iris Leung Email & Phone Number

Raleigh-Durham, North Carolina

Iris leads Ketchum's corporate reputation work for The Wendy's Company. This includes driving a team that plans and successfully executes communications programs surrounding Wendy's Food, People and Footprint CSR initiatives; showcases executive thought leadership; connects existing and new franchisees to the brand; and extends Wendy's vision to international markets.

Raleigh-Durham, North Carolina

• Drove Weber Shandwick’s work with Essity, a global health and hygiene company, and Tork, the #1 professional hygiene brand used in businesses around the world. • Led a team that not only generated strong earned and owned media results, but also developed and executed global digital campaigns. • Partnered with creative, paid media and research agencies within the Weber Shandwick network and beyond to solve client challenges and guide clients through current events affecting their… Show more • Drove Weber Shandwick’s work with Essity, a global health and hygiene company, and Tork, the #1 professional hygiene brand used in businesses around the world. • Led a team that not only generated strong earned and owned media results, but also developed and executed global digital campaigns. • Partnered with creative, paid media and research agencies within the Weber Shandwick network and beyond to solve client challenges and guide clients through current events affecting their business. Show less

Raleigh-Durham, North Carolina

• Led North American Tork business by aligning market activities with global initiatives, integrating global and local client stakeholders and navigating geographical priorities to secure buy-in• Drove seven business units, developing and executing year-long plans spanning owned (brand website and social media), earned (digital, print, broadcast) and paid advertising channels to generate leads• Developed global content (e.g., videos, infographics, year-round social media campaigns)… Show more • Led North American Tork business by aligning market activities with global initiatives, integrating global and local client stakeholders and navigating geographical priorities to secure buy-in• Drove seven business units, developing and executing year-long plans spanning owned (brand website and social media), earned (digital, print, broadcast) and paid advertising channels to generate leads• Developed global content (e.g., videos, infographics, year-round social media campaigns) cascading Essity, Tork’s parent company, thought leadership and master brand messaging to its B2B and B2C businesses, as well as internal stakeholders• Partnered with client marketing directors and sales leads to devise communications campaigns/events based on business goals (e.g., drive awareness and interest in product launches, reenergize existing customers, etc.)• Oversaw Bank of America NY/NJ business through strategic counsel, anticipating and managing client expectations, as well as guiding junior team members during national and local media/influencer outreach and content development (e.g., bylines, op-eds, social media posts) • Directed international executive visibility and media relations program for Fisher Investments C-Suite by leading and integrating 15 Weber Shandwick offices across Europe, Asia and North America to deliver byline placements in each market for the U.S. based client• Managed client budget, agency billing, annual projections and vendor relationships Show less

Greater New York City Area

Greater New York City Area

• Served as day-to-day client contact, counseling clients on best practices during program execution and planning• Connected Philips Oral Healthcare, Philips Avent and Lysol clients with key industry stakeholders (e.g., dentists, OBGYNs and teachers) through coordinating partnerships and events which generated thought leadership content (e.g., online articles, social media posts and videos) and consumer-facing coverage• Oversaw media outreach efforts, developing pitch angles and… Show more • Served as day-to-day client contact, counseling clients on best practices during program execution and planning• Connected Philips Oral Healthcare, Philips Avent and Lysol clients with key industry stakeholders (e.g., dentists, OBGYNs and teachers) through coordinating partnerships and events which generated thought leadership content (e.g., online articles, social media posts and videos) and consumer-facing coverage• Oversaw media outreach efforts, developing pitch angles and adjusting tactics to maximize ROI • Managed client budget and agency billing, advising senior leadership on team staffing and time allocation• Co-led integrated marketing planning for client programming Show less

Greater New York City Area

• Supported the Bank of America, National Geographic, Angry Orchard Hard Cider, Philips Norelco and Philips Avent teams through daily account management, industry monitoring and progress reporting• Garnered positive media coverage in target-right, top-tier publications; Developed strong blogger relationships, generating word of mouth recommendations for clients• Managed and grew Philips Avent social media community by creating consumer-engaging content and advising clients on best… Show more • Supported the Bank of America, National Geographic, Angry Orchard Hard Cider, Philips Norelco and Philips Avent teams through daily account management, industry monitoring and progress reporting• Garnered positive media coverage in target-right, top-tier publications; Developed strong blogger relationships, generating word of mouth recommendations for clients• Managed and grew Philips Avent social media community by creating consumer-engaging content and advising clients on best practices Show less

Designed events encouraging interaction between college students and senior citizens of the town of Davidson allowing students to engage with the community and hear about different life experiences the seniors have to share.

Greater New York City Area

• Developed new business pitch for mock prospective client, Popchips, and presented the proposal to the agency• Crafted media materials and conducted outreach on behalf of Bank of America, Stiefel, and Celebrity Cruises • Managed guest list and event takeaways during Phillips Sonicare product launch event• Blogged for company website

Drafted correspondence between all interacting parties (government, attorneys and clients) regarding the status of patent and trademark applications. Communicated with attorneys via firm database to ensure deadlines were met. Assisted business manager with firm accounting via client correspondence.

Designed Natural Science tours specific to varying age groups. Served as mentor to high school interns on presentation and communication skills. Translated “Journey to the Stars” planetarium show from English to Chinese.

Master’S Degree With Distinction, Public Relations And Corporate Communication

Ba, History Major, Chinese Minor, Cum Laude

Activities and Societies: Adopt A Grandparent, Americorps, Bonner Scholars, Davidson College Admissions Office Tour Guide, First.

High School

New York City's Top-Ranked Specialized High School.