Heather Madore Email & Phone Number

• Coordinated tracking and reporting of marketing campaigns across 38 social media accounts weekly to optimize the reach of all current and future plans.• Built and implemented effective SEO approaches to increase organic traffic dramatically. Routinely updated strategies, guaranteeing constant brand development and website growth to meet 100% of expectations throughout continuous tenure.• Conducted proactive research into industry practices to develop and gain deeper understanding of strategies and trends.• Increased brand awareness through the development of technical and non-technical marketing collateral, public relation campaigns, webpages, and social media content.• Interpreted social media, industry, and competitive landscape trends to produce new, targeted content that is in-line with current digital marketing approaches.• Utilized a CRM to send out customer eBlasts to ensure a streamlined process of communication between the business and customer to increase profitability.

• Strategically planned, implemented, and monitored business’ social media content and campaigns through adopting a complex editorial calendar.• Expanded business’ SEO presence through implementing meta descriptions, keywords, and image tags over 12-month employment.• Planned website development and composed SEO content, ensuring countless growth in customer engagement.• Oversaw social media activity across 38 social media accounts monthly, guaranteeing all content was relevant and had optimal customer reach.

• Organized numerous blog posts weekly with a heavy focus on automotive and lifestyle content, maintaining a high level of customer engagement with the business.• Expanded customer reach and engagement through utilizing current social media trends and customer relationship management techniques over 4-year tenure.• Strategically planned, implemented, and monitored business’ social media content and campaigns through adopting a complex editorial calendar.

Anthropology Lab