Heather Sheppard Email & Phone Number

Columbus, Oh, Us

- Co-lead the agency’s largest department (60+ associates), including analyzing financial performance and client satisfaction and supporting change management efforts- Manage talent resourcing for the department, balancing team workloads, identifying and initiating hiring activity and providing growth opportunities for associates- Lead the development and execution of integrated marketing communications programs for local, national and global brands with annual budgets from $100,000 to $13,000,000+ - Serve as a consumer public relations and integrated communications lead in new business efforts and generate organic business growth- Directly supervise a high-performing team of media relations, social media and account management specialists who execute nationally award-winning programs- Planned a roadshow activation and integrated campaign to shift a brand’s perception in key target markets, including an immersive VR experience, a brand partnership, paid media, social media, influencer engagements and earned media

Columbus, Oh, United States

- Directly supervised a team of high-performing media relations, social media and account management specialists who execute nationally award-winning programs- Served as the agency’s social media practice lead, responsible for managing our tools stack and communicating our service offerings for current and prospective clients- Supported new business pursuits, specifically serving as a representative of the agency’s consumer and tourism practices for media relations and social media opportunities- Launched the agency's first mental wellness initiative, including a Calm subscription for associates and mental health training for supervisors- Founding member of the agency’s Diversity, Equity & Inclusion committee- Assisted in recruiting and procuring top talent to expand the agency’s Client Engagement team- Drove agency initiatives like a mental wellness program, team handbooks, parental leave planning efforts and more- Managed the PR contract for the agency’s largest tourism client, developing and executing an award-winning national media relations program

Columbus, Ohio

- Managed more than $500,000 in accounts for national and global brands- Developed and executed a social media program for a consumer brand that has generated the highest conversion rate in more than a year and won the 2019 PRSA Silver Anvil for Content Marketing: Consumer Products- Oversaw an award-winning national media relations efforts for a state-level destination marketing organization with an emphasis on driving digital impact and visitation

Columbus, Ohio

- Secured national media relations opportunities with outlets like USA Today, the Toronto Star, Bloomberg and more- Planned and hosted an international media event for 30 journalists to introduce a client’s new brand and its partnership with Disney Pixar- Served as the social media lead for a campaign to increase residency in a Midwest city, which increased Instagram engagement by 150 percent, Facebook engagement by 11.5 percent and Twitter following by 4.3 percent in one quarter of 2016- Developed an agency standard for social media reporting

Columbus, Ohio Area

- Developed, implemented and measured campaigns for global brands including Krazy Glue, Highlights for Children and TravelNevada- Managed the social media launch event for a campaign to drive destination preference for millennials, building the campaign’s social foundation of user-generated content that exceeded the engagement goal by 400 percent- Helped coordinate a state marketing organization’s first New York City media event launching direct flights to and from Reno for 40+ journalists from Wall Street Journal, Fodor’s Travel, USA Today and Shape- Secured USA Today and Education Nation placements for Highlights for Children’s 2013 and 2014 State of the Kid Reports

Columbus, Ohio Area

- Worked with national publications and media to raise awareness for Columbus Region organizations, securing top tier placements- Compiled daily, weekly and monthly social media and clip reports, tracking more than 1,000 posts per day- Created messaging, social media and media relations plans for brands that are exposed nationally via television shows like Undercover Boss- Managed social media accounts for a home improvement brand, getting involved in real-time events to increase brand awareness with the brand's target audience while engaging with consumers

Greater New York City Area

-Worked on accounts such as Samsung Home Appliances, SuperValu, Champion, Müller Yogurt, Travel Miami and The Algonquin Hotel-Wrote pitches and coordinated coverage regularly for three clients reaching out to more than 75 journalists-Created coverage reports using Cision to compile broadcast, print and online stories related to a client's facility opening with coverage totaling more than 40 million impressions-Compiled media lists for new clients -Assisted with preparation for new business pitches