Heather Sheppard Email & Phone Number

Columbus, OH, US

- Co-lead the agency’s largest department (60+ associates), including analyzing financial performance and client satisfaction and supporting change management efforts- Manage talent resourcing for the department, balancing team workloads, identifying and initiating hiring activity and providing growth opportunities for associates- Lead the development and.

Columbus, OH, United States

- Directly supervised a team of high-performing media relations, social media and account management specialists who execute nationally award-winning programs- Served as the agency’s social media practice lead, responsible for managing our tools stack and communicating our service offerings for current and prospective clients- Supported new business.

Columbus, Ohio

- Managed more than $500,000 in accounts for national and global brands- Developed and executed a social media program for a consumer brand that has generated the highest conversion rate in more than a year and won the 2019 PRSA Silver Anvil for Content Marketing: Consumer Products- Oversaw an award-winning national media relations efforts for a.

Columbus, Ohio

- Secured national media relations opportunities with outlets like USA Today, the Toronto Star, Bloomberg and more- Planned and hosted an international media event for 30 journalists to introduce a client’s new brand and its partnership with Disney Pixar- Served as the social media lead for a campaign to increase residency in a Midwest city, which.

Columbus, Ohio Area

- Developed, implemented and measured campaigns for global brands including Krazy Glue, Highlights for Children and TravelNevada- Managed the social media launch event for a campaign to drive destination preference for millennials, building the campaign’s social foundation of user-generated content that exceeded the engagement goal by 400 percent- Helped.

Columbus, Ohio Area

- Worked with national publications and media to raise awareness for Columbus Region organizations, securing top tier placements- Compiled daily, weekly and monthly social media and clip reports, tracking more than 1,000 posts per day- Created messaging, social media and media relations plans for brands that are exposed nationally via television shows like.

Greater New York City Area

-Worked on accounts such as Samsung Home Appliances, SuperValu, Champion, Müller Yogurt, Travel Miami and The Algonquin Hotel-Wrote pitches and coordinated coverage regularly for three clients reaching out to more than 75 journalists-Created coverage reports using Cision to compile broadcast, print and online stories related to a client's facility opening.