Heather Mckinney

Heather Mckinney Email and Phone Number

Group Director at Talk Shoppe | Former WarnerMedia (HBO Max, TBS, TNT) | MBA @ Talk Shoppe
culver city, california, united states
Heather Mckinney's Location
Atlanta, Georgia, United States, United States
Heather Mckinney's Contact Details

Heather Mckinney personal email

Heather Mckinney phone numbers

About Heather Mckinney

Innovative researcher with proven ability to drive audience, content and brand analyses from ideation to execution with a passion for identifying and analyzing new trends. Leader in managing teams skilled in multi-platform media studies to create final analyses with context and actionable recommendations that guide marketing, programming, sales, promotions and business strategy.

Heather Mckinney's Current Company Details
Talk Shoppe

Talk Shoppe

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Group Director at Talk Shoppe | Former WarnerMedia (HBO Max, TBS, TNT) | MBA
culver city, california, united states
Employees:
13
Heather Mckinney Work Experience Details
  • Talk Shoppe
    Group Director
    Talk Shoppe Jun 2023 - Present
  • Talk Shoppe
    Senior Research Director
    Talk Shoppe Jan 2021 - Jun 2023
  • Warnermedia
    Senior Director, Research
    Warnermedia Feb 2016 - Dec 2020
    Atlanta, Ga
    Direct team of researchers on high profile projects to support network strategy andlong range business planning for TBS, TNT, TruTV and the upcoming (May 2020) HBO Maxstreaming service.• Repeatedly recognized for top performance and hand picked for priority and highly confidential initiatives.• Creatively tackle broad industry questions in high level analyses, identifying and analyzing trends and how they relate to the industry and WarnerMedia business strategy, while simultaneously managing standard reporting and urgent requests.• Lead research for HBO Max concept testing, content strategies and subscriber target development and market sizing.• Oversee brand health and program awareness tracking from vendor selection and validation to reporting and socializing results.• Manage research for network executive speaker support and all PR communications.
  • Turner Broadcasting System
    Director, Strategic Research
    Turner Broadcasting System Apr 2015 - Feb 2016
    Atlanta, Ga
  • Turner Broadcasting System
    Senior Manager - Cross-Platform, Brand And Market Research
    Turner Broadcasting System Aug 2013 - Apr 2015
    Atlanta, Ga
    Selected to lead and establish brand new Digital Research team in 2011, then further expanding to include brand responsibilities in 2013, continuously broadening scope and skills beyond traditional linear television.• Lead team to handle complex business and multi-platform measurement topics that impact multiple internal and external stakeholders in a fast- paced environment.• Manage qualitative and quantitative research studies, working with multiple vendors and clients on study design, execution and final output to provide clear and thoughtful performance and optimization recommendations.• Improved and streamlined routine reports to ensure alignment with client KPIs.• Responsible for budgets, timelines and quality assessments of research projects.• Deep knowledge of ever-changing slate of research tools for linear, digital and social media measurement.• Selected as one of a dozen participants for the 2014 Turner Journey MAP, an 8-month career development program designed to challenge high potential employees to explore their skills, interests and strengths to better hone in on their professional sweet spot.• Completed the 2012 Management Essentials program, 7 months of blended learning focused on building the people management skills needed to lead effective and influential teams across the Turner business.• Graduated from the highly selective 2011 KEYS program, a 12-week cohort of 25 future leaders across the company, designed to expand participants’ networks, business acumen, soft skills and industry knowledge while providing a platform to strategize on a real-life Turner business challenge.
  • Turner Broadcasting
    Manager, Digital & Social Media Research - Entertainment Market Research
    Turner Broadcasting Sep 2011 - Aug 2013
    Atlanta, Ga
  • Turner Broadcasting
    Senior Research Analyst - Entertainment Market Research
    Turner Broadcasting Feb 2011 - Sep 2011
    • Took initiative to make lateral move early in my research career to broaden my scope, skills, experience, and internal network.• Lead market researcher for TBS: handled requests, planned analyses, pulled data using wide array of research software, created final presentations highlighting key findings, developed recommendations and presented to key clients.• Selected by leadership to contribute to major company initiatives, providing relevant, thoughtful conclusions and collaborating within and outside department.
  • Turner Broadcasting
    Research Analyst - Entertainment Market Research
    Turner Broadcasting Jun 2010 - Feb 2011
    Atlanta, Ga
  • Turner Broadcasting
    Research Analyst - Entertainment Programming Research
    Turner Broadcasting Dec 2008 - May 2010
    • Responsible for daily Nielsen program names submissions for TBS and TNT; consistently far under budget for reprocessing fees.• Facilitated reports and ad hoc analyses for programming, ad sales and network strategy groups, while contributing to larger scale projects with minimal supervision.• Handled multiple program selling titles, tracking performance and managing ratings estimate changes for a sales ratecard which generates over $1 billion in revenue.
  • Cnn
    Promotion Scheduler
    Cnn May 2007 - Dec 2008
    • Scheduled on-air promotion for one of the most prominent regions of CNN International• Met advertiser and PSA commitments and all scheduling guidelines, working with tight deadlines• Served as on-call coordinator for CNN Domestic and International at least twice a year, handling any crises quickly, efficiently and with little supervision
  • Athens Banner-Herald
    Advertising Sales Assistant
    Athens Banner-Herald Feb 2006 - May 2007
    • Managed HomeFront real estate ad creation and ad proof corrections, generated price quotes, delivered exceptional customer service, coordinated specialty advertising sections, trained and assisted customers on self-serve ad composing system.• Responsible for achieving monthly revenue goals, reached goal 6 consecutive months.
  • Cox Radio
    Summer Intern
    Cox Radio May 2005 - Jul 2005
    • Assisted the sales, promotions, traffic and accounts payable departments with filing, copying, assembling promotional packages and other clerical needs.

Heather Mckinney Skills

Research Market Research Digital Media Omniture Marketing Research Social Media Marketing Excel Analytics Television Web Analytics Social Media Entertainment Competitive Analysis Broadcast Social Media Measurement Broadcast Television Customer Insight Comscore Media Research Segmentation Research Design

Heather Mckinney Education Details

Frequently Asked Questions about Heather Mckinney

What company does Heather Mckinney work for?

Heather Mckinney works for Talk Shoppe

What is Heather Mckinney's role at the current company?

Heather Mckinney's current role is Group Director at Talk Shoppe | Former WarnerMedia (HBO Max, TBS, TNT) | MBA.

What is Heather Mckinney's email address?

Heather Mckinney's email address is ht****@****ail.com

What is Heather Mckinney's direct phone number?

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What schools did Heather Mckinney attend?

Heather Mckinney attended University Of Georgia - Terry College Of Business, The University Of Georgia.

What are some of Heather Mckinney's interests?

Heather Mckinney has interest in My Dog (Peggy), Nutrition, Photography, Fitness, Health And Wellness, Travel, College Football.

What skills is Heather Mckinney known for?

Heather Mckinney has skills like Research, Market Research, Digital Media, Omniture, Marketing Research, Social Media Marketing, Excel, Analytics, Television, Web Analytics, Social Media, Entertainment.

Who are Heather Mckinney's colleagues?

Heather Mckinney's colleagues are Rachel Licata Antczak, Dwight Ragland, Jr., Ruth Behr, Daniel Spadaro, Meg Dirutigliano, Tal Oren, Liana Morgado.

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