Heather Horner Email & Phone Number

New York, Ny, Us

Oakland, Ca, Us

Lead short and long-term U.S. strategy for $139MM VMS Mental Wellness & Collagen portfolio including brand equity and architecture development, 0-5 year innovation pipeline, and 18 month integrated and tactical business plan. Act as key advisor to US Leadership Team. Accountable for brand health, marketing efficiency & effectiveness, and alignment and submission of monthly and annual forecasts. Served as Chief-of-Staff for Mental Health Champions Employee Resource Group. Managed & mentored 2 direct reports,

Paris, France, Fr

Led short and long-term global strategy for $260MM Mental Wellness portfolio (vitamins, minerals, supplements, and OTC) including brand equity and architecture development, 0-10 year innovation pipeline, geo-expansion strategy, and go-to-market strategy. Partnered with lead markets to develop global marketing campaigns and ensure pipeline sufficiency. Provided global support for the deployment of the annual brand plan, adoption of playbooks, and adjustments to the marketing mix to achieve objectives on market share, growth, and brand health. Created the Early Career Talent Program, the first structured Co-Op and Intern program for Consumer Health Care.

Paris, France, Fr

Led development of China and international expansion plan, including portfolio strategy, business, and support model. Collaborated with lead markets to strengthen the digital footprint of sleep brands and deliver against short-term innovation objectives.• Developed a comprehensive mobility brand architecture, penetration strategy, and pipeline validation for China’s Domestic market entry, to deliver a strategic plan of $198MM by 2030. Utilized existing formulations within global portfolio to reduce cost and timing of entry into China market.• Collaborated with the US team to optimize the holistic digital strategy for UNISOM®, and influenced an integrated experience plan.• Proposed an innovative "beyond the bottle" approach for Unisom, identifying new ways to stretch the brand, delivering differentiated value versus competition, while increasing brand share and category size.

• Provide strategic and tactical freelance marketing and consultancy services for brand and reputation management, communications, public relations, media (paid, owned, and earned), trade and consumer promotions, forecasting, new product development, and digital marketing

New Brunswick, Nj, Us

• Developed unprecedented proposal for $5MM (over 10x spend vs prior years) 2019 Soccer United Marketing plan pioneering the unification of Johnson & Johnson Consumer under a single activation with a charitable contribution tie-in and influencer strategy; sold plan in to 10+ retail accounts; delivered over 3x ROI topline sales• Led partnerships with US Soccer Federation, US Soccer Foundation, MLS, athlete & micro-influencers, & agencies• Led cross-functional & cross-agency team to develop all creative assets, retail and category growth story

New Brunswick, Nj, Us

• Led commercialization and tracking of new, digitally native, premium baby lifestyle brand including forecasting, health of business tracking, P&L management, budget, trade and shopper strategy, and ongoing content and commercial partnership development and deployment• Developed and executed digital strategy across e-commerce, direct-to-consumer, digital shelf (enhanced content), paid and organic search, social media, CRM, digital media, ratings & reviews, and influencer partnerships• Managed development of equity and 2019 – 2022 innovation for PETITE PLANET™• Sunset brand with clear and swift exit strategy including stop ship mandates, customer and field communication, and cessation of marketing activities; was able to repurpose ~$1MM to other portfolio baby brands

New Brunswick, Nj, Us

• Led the U.S. and global development of new premium baby lifestyle brand including crafting equity and go-to-market strategy; sold brand into national online and baby specialty distribution while exploring new online distribution capabilities for total J&J Consumer; lead development and execution of all marketing communications & promotions • Created U.S. category leadership plan to deliver +$0.5B over 5 years; sold strategy to top 20 national retailers• Created 2018 business plan to achieve business turnaround & growth for DESITIN®, reaffirming #1 rash position; responsible for U.S. P&L ownership, brand communications, and activation, and global innovation• Developed and executed defense plans to keep JOHNSON’S® competitive at shelf during launch of major competitive entrant; plans resulted in non-price driven, multi-week sales growth for the first time in 5+ years and 50% less share erosion than prior years on declining business• Directly managed 3 reports; led full undergraduate talent pipeline for U.S. Consumer marketing and received Standards of Leadership Award for commitment to and excellence in talent development

New Brunswick, Nj, Us

JOHNSON'S®• Lead 2017 business planning process to drive overall business turnaround in highly competitive environment• Develop category leadership story; deliver insights to retailer partners in order to optimize shelf set and product positioning and grow category sales• Lead franchise claims strategy to increase brand affinity and differentiation; collaborate with cross-functional partners to optimize existing and create new claims• Deliver insights driven packaging updates across full brand portfolio to maximize consumer relevancy and breakthrough at shelf• Lead 2016 retail activation and full support plan with key influencer at a major retail account to drive sales volume• Drive consumer acquisition through development of pre-natal strategy and tacticsHEALTHY ESSENTIALS®• Create cross-branded Healthy Essentials Baby & Child platform strategy and executional tactics to deliver against $416MM+ opportunity• Collaborated with sales strategy to sell in platform to over 11+ accountsJOHNSON & JOHNSON CONSUMER Manager -- U.S. Consumer Marketing Undergraduate Talent Development Program (October 2015 - Present)• Develop undergraduate recruiting strategy and lead U.S. Consumer Marketing Co-Op recruiting, development, training, and retention efforts• Achieved 100% talent satisfaction ratingU.S. Skincare Representative -- Copy & Graphics Marketing Council• Provided counsel to consumer-wide marketing, cross-functional partners, and managed service providers to improve efficiency of internal artwork review processes by 33%Shuttle Captain (August 2014 - December 2015)• Managed shuttle administration for 75+ rider shuttle service; optimized scheduling to save riders up to 65 hours of commuting time annually; optimized pricing structure to save J&J 76% annually and J&J employees 68% annually

New Brunswick, Nj, Us

• Led trade promotions, consumer promotions, added value, print media creation and execution (advertorials), and digital (search, banners, social media) to contribute to +8% (+$44MM) topline growth; won internal Global Burke Award for excellence in execution of shopper marketing• Developed and executed social media strategy to resonate better with target consumer; increased Facebook fans by +37M within 6 months• Collaborated with Sales Strategy to lead first ever Beauty Care Franchise Holiday plan in 2014 which generated 120MM+ impressions, +$3.5MM in sales• Partnered with upper management and cross-functional partners to optimize brand-wide forecast roll-up process; achieved consistent forecast accuracy of AVEENO® Hair (+/- 3%) in 2014• Analyzed scanner and panel data to quantify total opportunity of Low Income Consumers in the U.S.; provided recommendations to management to capture immediate and long-term share gains with this target

Philadelphia, Pennsylvania, Us

• Designed Applied Brand Management course for 21 upper-level undergraduate students; Class topics included: Brand Fundamentals, Understanding Syndicated and Point of Sale Data, Evaluating the Health of Business, Developing a Comprehensive Go-to-Market Strategy, Brief Writing, Forecasting, Business Planning, and Miscellaneous Class Elected Topics• Created and delivered all relevant teaching materials; encouraged provocative and engaging classroom discussion• Evaluated coursework and provide timely feedback to students • Achieved 93%+ course satisfaction rating

New York, Ny, Us

• Conducted market research initiatives for major Consumer Packaged Goods and Pharmaceutical clients• Analyzed and assessed research results to advise clients on innovation strategy including pipeline prioritization, product optimization, and marketing plan development to maximize sales and gross profit• Measured potential market opportunity and developed new product forecasts; consistently delivered forecasts within +/- 20% accuracy for year 1 launch• Served as team lead for Nielsen Global Impact Day; received Encore award for excellence in leadership and giving back to the community

Wilmington, De, Us

• Designed qualitative & quantitative market research instruments to gain insight to new market segment, devise marketing and sales strategy for new segment which could bring over $50MM in revenue over a 5 year period• Developed targeting methodology for new product launch to generate $35MM in first year• Influenced revitalization of generic defense strategy to double market share and increase gross margin by 40% • Created retail segmentation tool to improve sales force efficiency and potentially save over $.5MM • Analyzed sales data, tank levels, and retail support levels to design bulk allocation tool• Conducted market analysis to help determine retail targets for launching new dispensing technology; project will grow sales at those retailers 2x over next three years• Produced retailer/grower upsell sheet to provide sales teams with visibility to sales opportunities to increase customer payments and gain more revenue • Determined strategic entry plan for new product launch in the Dakotas which will add over $7MM in revenue over a 3 year period• Provided analytical support regarding sales, competitive trends, rebate payments, tactics effectiveness, and human capital to greater sales and marketing teams • Founded DuPont Early Career Professionals Network to connect over 3,200 young professionals and provide them with resources to enhance their personal and professional development

Mclean, Va, Us

• Developed and managed social marketing strategy (Twitter, Facebook, email marketing, travel site marketing); increased Twitter following by over 30% in one month period• Designed print and online marketing materials, and maintained company website to increase hotel traffic and brand awareness• Conducted primary market research to identify client leads throughout Mid-Atlantic region; provided strategic recommendations to management capture leads and increase sales

New Brunswick, Nj, Us

• Detailed a three year business review of brand in three markets which included competitive analysis, share and sales performance, new product development, and overall marketing strategy• Recommended key strategic initiatives, including branding strategy, to increase performance moving forward

New Brunswick, Nj, Us

• Led cross-functional project teams from product conceptualization phase to on-shelf execution for 17 new SKUs across 3 business segments• Collaborated with agency partners to develop digital and print materials for 360° campaign to drive sales of latest platform launch which generated $12.5MM in sales (92.5% incremental)• Analyzed sales and share trends of 5 business segments; communicated trends and strategic growth or defense opportunities to upper management, agency partners, and cross-functional groups through monthly share report• Developed consumer and trade promotions for key retail accounts (sampling, special packs, etc.)

New Brunswick, Nj, Us

• Influenced world-wide packaging redesign and rebranding through fostering communications between Latin America and global team• Collaborated with a cross-functional team to conduct a market assessment for global expansion to deliver $160MM to company strategic plan, product mix, pricing strategy, and financials• Managed regional packaging graphics change to comply with regulatory guidelines across 13 countries while remaining within the parameters of the current brand dynamics• Improved regional inventory levels, supply chain efficiency, and forecasting through development of a regional forecasting tool

Arlington, Texas, Us

• Executed on-air and in-park promotions by coordinating key marketing and public relations initiatives with media partners through both copy and visual elements including writing script material, launching graphic design concepts, and directing creative film angles• Supervised a team of 10 market research employees, implemented all park-level research programs, analyzed findings, and communicated trends to park directors, Six Flags corporate marketing team, and advertising agency contacts• Collaborated with the Six Flags corporate and regional marketing team to develop a marketing plan for the 2009 season that detailed budget expenses, new promotional programs, continuing programs, and both long and short term goals for the park

Louisville, Ky, Us

• Completed human resource functions including the training, supervising, hiring, and termination of over 100 employees in 12 stores• Analyzed and maintained financial management ratios for inventory and labor expenses; maintained best labor ratio in market• Achieved highest average quality score and received corporate recognition for superior customer service satisfaction survey results