Heather Miller Email & Phone Number

• Steward of the MDA brand and responsible for increasing brand awareness and MDAs valued reputation to build a strong network within your Industry and Client Base. • Responsible for a large portfolio of fire department contacts translating into high revenue goals to be met on a monthly, quarterly, and annual basis. • Work with Account Manager in same territory to problem solve and guide to reach revenue goals.• Collaborate within vertical and with internal stakeholders to develop a clearly defined strategic plan to leverage MDAs mission, programs, and services to meet or exceed established goals. • Set expectations for regular and relevant communication with clients always prepared with pre-call sales strategy meetings with marketing to ensure the outreach (presentation, proposal, etc.) align with MDA expertise and Client objectives.• Take a solution-based approach to developing longstanding relationships with careful consideration of our clients’ interests representing MDA as a problem solver, idea generator and active listener.• Explore innovative approaches to developing client opportunities and presenting ideas, proposal, programs in a way the differentiates MDA, keeping clients informed of MDAs progress in a way that is compelling and captures their interest. • Responsible for the day-to-day management of all client-related activity including regular internal account reviews, client reviews, timely follow up and planning skills to maintain high level of account activity/presence. • Diligent use of Salesforce to measure and monitor delivery to individual goals using clearly defined Key Performance Indicators. • Quickly identify obstacles and propose mitigating forward facing solutions

• Responsible for 30+ accounts including existing, new and lapsed partners • Managed volunteers to make impact calls to partners• Diligent use of Salesforce to measure and monitor goals, tasks, and communication• Collaborated among team members to troubleshoot, engage, and motivate partners

- Determine strategy for identifying, connecting and closing new opportunities in local market- Prospect and identify potential clients using data and analytics- Build and maintain close working relationships with internal teams to identify upsell and cross sell opportunities- Using influencing and relationship-building skills to provide world class client service, research and market analysis to create a successful campaign for clients.- Responsible for bringing marketing and advertising solutions to local and regional businesses- Diversifying clients’ solutions through cross-selling a variety of marketing solutions including broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Social, etc.), live event sponsorship and much more

United States

• Developed and implemented strategic training plans with divisional and regional leadership to support field fundraising employees in meeting organizational goals and objectives• Acted as subject matter expert for fundraising and development courses • Facilitated training courses for upper-level fundraising and development courses online and in person• Partnered with divisional and regional leadership and Executive Directors to identify training needs and assist in developing and implementing individualized development plans• Coached and mentored struggling fundraising staff on the job, 1:1 and/or in small groups• Collaborated with Organization Effectiveness/Training team to provide feedback and develop new and existing material and content• Tracked and assessed the impact of training on performance metrics• Implemented training techniques to improve and maintain success and engagement of employees• Gathered feedback after trainings to review for continual improvement of training materials and facilitation• Facilitated team-building workshops including DISC

Fort Collins, Colorado Area

• Managed and surpassed $400,000+ individual business plan/budget • Led Consumer Engagement Team in training, strategy, and execution • Covered a multi-state territory (Colorado and Wyoming) • Drove new income opportunities across programs by engaging and recruiting sponsors, volunteers, and community members• Built relationships and accountability systems to ensure supporters were engaged • Planned and executed special events with diverse population of vendors, sponsors and partners • Applied for grants resulting in $20K in new income • Community outreach including volunteer, sponsor and school presentations• Managed full-time staff of 4, as well as numerous temporary and volunteer workers

• Presented and sold ROP, special section, pre-print, printing and internet advertising • Identified sales prospects and contacted other accounts as assigned• Prepared presentations, proposals and sales contracts• Developed and maintained sales materials and current product knowledge• Established and maintained current client and potential client relationships• Managed account services through quality checks and other follow-up• Coordinated with sales assistant and artist to complete the sales process

• Researched, edited and wrote copy for articles, brochures, rate cards and other promotional items• Copywriter for numerous promotions including Web site, direct mail, advertorial and radio spot copy• Developed and implemented marketing and sales campaigns, contests and special section publications • Coordinated, planned, set-up and staffed booths at trade shows and special events including 30,000+ visitor Home and Garden Show and 10,000+ visitor craft show• Created and executed promotional launch of Windsor Now! Newspaper including billboards, direct mail, newspaper and advertiser event • Worked with numerous non-profit and for profit entities to create mutually beneficial partnerships• Researched market information and interpreted for sales staff• Trained sales staff on a variety of tools including sales presentations• Facilitated focus groups and interpreted results• Established and improved client communications• Maintained ongoing relationships and served as representative and liaison in the community• Coordinated bi-monthly advertiser newsletter and weekly sales consultant newsletter; both sent by email • Worked with numerous outside vendors to order promotional products and printed items• Customer Service Award-Winner

Certificate, Fundamental Digital Marketing

Bachelor Of The Arts, Journalism With Pr/Marketing Emphasis

Associate Of The Arts, Communications