Heather Packard Email & Phone Number

Orlando, Fl, Us

Longwood, Fl

Orlando, Florida Area

- Developed and implemented the company's rebrand campaign- Plans and oversees creation of printed marketing materials, digital images, and video content- Responsible for maintaining current and implementing new general marketing strategies- Identifies business sales trends to create seasonal targeted marketing strategies and campaigns- Responsible for daily social media management:- Facebook, YouTube, and Instagram: Manages content created, content schedules, paid campaigns,monitors analytics, customer engagement, post reach, social channel trends- Creates and manages email marketing campaigns targeting the company's three divisions to drive new sales, repeat business, and cross promotional sales- Oversees Google pay per click campaigns- Engages with customers on all interactive platforms: Facebook, Instagram, Yelp, Google Business, NextDoor, Angie's List by responding to reviews, quote requests, and general inquiries- Oversees website maintenance- Creates and publishes content for website blogs- Develops and maintains relationships with industry partners though office visits and consistent communication- Develops initiatives to target new business leads to increase sales for each division of the company- Attends organizations and events as the main representative of the company (ie: CFHLA, Chamber ofCommerce, BOMA)- Coordinates company’s involvement and attends local events (ie: Golf tournaments, trade shows, charityevents)- Assists when needed with office tasks; Answering phones and scheduling appointments

Orlando, Florida Area

- Launched company’s social media platform. Totaled a combined reach of over 20,000 followers.- Responsible for weekly local email marketing campaigns and daily social media management: Facebook,twitter, Instagram- Monitored email campaign open rates, digital coupon redemptions, Facebook analytics, Facebookpost reach, customer engagement, social channel trends.- Worked closely with contracted restaurants on cross promotions to drive delivery and dine in business- Established and maintained large corporation relationships that resulted in customer retention, salesgrowth, local event participation, and trade partnerships (i.e. Whole Foods)- Responsible for the development and maintenance of new and existing local marketing strategies on allmajor outlets- Created and managed customer rewards and concierge referral programs

Orlando, Florida Area

- Daily responsibilities included content management, social media management, client consulting, andaccount retention- Wrote and edited sales proposals and account contracts- Created and secured brand awareness campaigns with well-known charities and large media outlets- Consistently monitored market conditions, corporate grand openings, and industry innovations.- Key player in event planning and day of event execution