Heather Sanderson Email & Phone Number

Atlanta, Ga, Us

Orem, Utah, Us

- Spearheaded the development and launch of a comprehensive member experience platform on iOS, Android, and web for 10,000+ members- Created, mapped taxonomy codes, and managed a provider directory for over 5,000 providers that was used by 40,000 members + a provider admin portal to manage provider contracts- Co-led the build of a provider admin and patient payments portal where providers can invoice a patient, patients can receive text messages, set up a digital wallet, make payments via ACH and card, and manage bills that connected 1,000+ members to 500+ providers- TPA evaluations for health insurance integrations between carriers and Nomi Health - Delivered a dental and vision member benefits platform and admin system in tandem that allowed for virtual card payments and the upload of patient claims that were managed by an administrative team - Created Path Assist, a clinically-based concierge population health patient-focused mobile app for Medicaid recipients in a care plan that helps partners them with clinical workers to navigate social determinants of health for patients across five states- Developed and maintains the clinical workflows, product vision, strategy and roadmap - Shepherds products and features through the product development lifecycle: competitive analysis, user interviews, journey mapping, wireframes + UX, and risk validation- Conducted user research including A/B testing, focus groups, and interviews with key opinion leaders (KOL), and measured key quantitative and qualitative performance indicators (KPIs) and used data analytics to inform the overall product strategy- Prioritizes feature development, evaluates trade-offs, and identifies dependencies - Writes features, epics and user stories in an agile environment and prioritizes the backlog- Collaborates with cross-functional teams to prioritize and execute business goals

Orem, Utah, Us

- Spearheaded the development and launch of a comprehensive member experience platform on iOS, Android, and web for 10,000+ members, resulting in a projected $50 million in revenue- Created, mapped taxonomy codes, and managed a provider directory for over 5,000 providers that was used by 40,000 members + a provider admin portal to manage provider contracts- Led the build of a provider admin and patient payments portal where providers can invoice a patient, patients can receive text messages, set up a digital wallet, make payments via ACH and card, and manage bills that connected 1,000+ members to 500+ providers- TPA evaluations for health insurance integrations between carriers and Nomi Health - Delivered a dental and vision member benefits platform and admin system in tandem that allowed for virtual card payments and the upload of patient claims that were managed by an administrative team - Created Path Assist, a clinically-based concierge population health patient-focused mobile app for Medicaid recipients in a care plan that helps partners them with clinical workers to navigate social determinants of health for patients across five states- Developed and maintains the clinical workflows, product vision, strategy and roadmap - Shepherds products and features through the product development lifecycle: competitive analysis, user interviews, journey mapping, wireframes + UX, and risk validation- Conducted user research including A/B testing, focus groups, and interviews with key opinion leaders (KOL), and measured key quantitative and qualitative performance indicators (KPIs) and used data analytics to inform the overall product strategy- Prioritizes feature development, evaluates trade-offs, and identifies dependencies - Writes features, epics and user stories in an agile environment and prioritizes the backlog- Collaborates with cross-functional teams to prioritize and execute business goals

Des Moines, Iowa, Us

Developed strategies and services to increase market position, and maintain profitability and retention to meet a quickly changing landscape. Responsibilities included: - Built and maintained health insurance benefit plans - Developed strategies to increase market position and profitability for health insurance benefit plans serving 100,000+ members- Led the creation of a multi-year roadmap for a product portfolio redesign for over 25,000 members, leveraging data, research, and legal expertise- Subject matter expert (SME) in supplemental benefits, care management, behavioral health and pharmacy and PBM’s - Created a multi-year roadmap for the midsize market for a product portfolio redesign for over 25,000 members- Leveraged data, research, legal, and internal stakeholders to redesign the member, group and agent experience while increasing retention, and maintaining profitability- Aligned with legal and regulatory to ensure CMS guidelines were followed in all health plansRedesigned the ACA portfolio to prevent high loss ratios on HDHP’s while eliminating catastrophic plans- Led the creation of accredited training for sales agents- Partnered with legal and compliance to understand complex regulations and legislative activity to understand impacts to products and services- Executive presentations, business cases, and product principles creation

Cedar Rapids, Ia, Us

SUMMARY:Managed multiple products throughout the complete product lifecycle from strategic planning to tactical implementation to ensure profitability and audience satisfaction. Researched, canvased and critiqued products to define both long and short-term product improvement initiatives based on market needs and competitive research. Designed and shared products roadmaps for regular projects and programs. HIGHLIGHTS:- Created and managed the budget and overall ROI, reducing hard costs by $80,000 in year one, for the company’s second largest product line.- Remained on the forefront of new trends and competition in the industry, consistently researching and learning new and relevant material to help improve product mix and market share within the markets demographic.- Created a brand and differentiation strategy by contracting a new product line for a product platform that increased profits by 50% in year one and aligned with overall product portfolio.- Planned, coordinated, and managed incremental product feature improvements for programming on three broadcast stations over the course of product lifecycle.- Launched a sub-channel television station; led team of stakeholders from project implementation to launch, including web development, engineering, news, marketing, and sales. This project saw a 200% increase in sales from Y1 to Y2.- Identified and leveraged licensing opportunities with outside vendors that leveraged $150k revenue growth.- Partnered with sales management to create and implement product training, inventory awareness, prioritization, and tracking processes which resulted in increased product understanding and revenue.

Cedar Rapids, Ia, Us

SUMMARY:Spearheaded various projects including the complete development process from planning the product roadmap, identifying product features, through QA testing and to full production. Wrote technical specifications for bug fixes and feature additions to software. Collaborated with the Technical Development Team to validate and test software builds. HIGHLIGHTS:- Devised and instituted processes and procedures to ensure project requirements for software launches were met accurately, completely, and in a timely manner for the development and release of two mobile apps that led to a 4.8 star Apple store rating and 100,000 downloads in 6 months.- Collaborated with a team an international team to execute project requirements and implement product feature updates on software for Windows, Mac, iOS, and Android. - Implemented and cultivated a competitive research database that lead to 3 product feature enhancements in the software that increased products revenue by 150% therefore ensuring the program met market needs and maintained a competitive advantage. - Designed and managed executive presentations and training programs for external sales customers at retail and partner level, and internal stakeholders.

Coralville, Ia, Us

SUMMARY:Developed forecasts, ROIs, roadmaps, and clear directions for engineering, manufacturing, production, sourcing, and marketing communications to ensure business maintained appropriate product portfolio to meet market needs. Managed complete product lifecycle from conception through end-of-life. Retained constant competitive analysis and market overview in an effort to understand current and determine future market placement. HIGHLIGHTS:- Interacted with customers through trade shows, focus groups, and 1:1 evaluations, performed market evaluations on products, and obtained clinical feedback ensuring that product improvements made were exactly what CIVCO customers needed in order preform their job in the field with our products. - Crafted high-level executive presentations to explain and demonstrate new products, product updates, or end-of-life on current products. - Executed monthly profitability analysis reporting; organized formal monthly product reviews ensuring that products were bringing in the expected revenue, or highlighting products that needed further evaluation for product feature improvements or end-of-life in a $1-$5 million portfolio. - Tracked customer response to new products by attending trade shows, focus groups, viewing procedures, and having 1:1 conversations with the users of our products which resulted in improved products that end users could utilize in the field.

Bachelor Of Arts, Communications; An Emphasis On Public Relations

High School Diploma