Heather Allman Email & Phone Number

Parker, CO, US

-Manage all marketing projects for the content & creative team-Establish business priorities, identifying and communicating risks and mitigation plans in collaboration with stakeholders, developing and maintaining goals, milestones and completion dates.-Ensure on time delivery of projects-Establish workflows and processes-Manage capacity planning and.

• Develop and execute multi-channel marketing campaigns including content creation, scheduling and management to drive client growth, profits, engagement and overall progress of clinic
• Leading hospital team to drive overall marketing goals to increase business as well as community engagement
• Social media creation, execution, planning and management across multiple platforms
• Manage and analyze data across all platforms to identify trends, and opportunities to increase positioning and differentiation in the market and drive success
• Creating and implementing promotional campaigns to increase visibility, engagement and awareness
• Tracking and measuring all campaigns and programs

• Social media creation, execution, planning and management across multiple platforms
• Set mission, purpose, strategic direction - this happens annually during a facilitated meeting where collaboration and innovative ideas are encouraged!
• Selection, support, and evaluation of the Executive Director
• Approve new or revised policies and ensure compliance
• Update and revise board governance documents, as needed
• Monitor, support, evaluate, and strengthen member programs, activities, and services

Acquired by Vetsource

Colorado

• Building a book of business from scratch in the Denver area by visiting 400+ accounts and identifying key decision makers to create interest within prospective clinics
• Create and execute a market-specific strategy to drive growth, clinic and client retention and hit sales goals
• Develop and execute clinic continuing education seminars to educate veterinary clinic staff about products, services and marketing initiatives
• Create and design marketing/sales programs and materials
• Monitor competition by gathering marketplace information, identifying competitor’s presence and make recommendations accordingly
• Logging all sales/visit activity via various reports and logs in a timely, organized manner.

Castle Pines

• Managing a staff of 35-40 and ensuring achievement of program objectives for hospital
• Determine staffing requirements and interviewing, hiring, and training new employees
• Created and implemented staff, volunteer and intern training programs
• Developed and managed employee incentive program that increased overall production within hospital by 118% within 6 months
• Assisting with developing and implementing marketing and other key programs to increase sales and customer retention
• Led the development of a gift card program that generated $70,000 in revenue for the hospital in a 3 month period

Greater Denver Area

• Created interest and awareness for the entire product line in the Denver and surrounding areas by generating awareness and connecting with consumers
• Gathered data and feedback to develop sales opportunities and create innovative ideas to market the brand
• Promoted Castor & Pollux by providing customers with information on products through facts, giveaways, and overall engagement
• Created and maintained relationships with distributors to build sales volume in various territories
• Developed an educational program and performed educational seminars in veterinary hospitals
• Researched, coordinated, and attended events throughout the greater Denver area

Denver

• Independently managed inventory control, ordering, and storage management
• Implemented new processes to reduce inventory usage and saved the hospital $30,000 during my first year of employment
• Conducted physical counts and adjustments of inventory
• Generated all inventory reports and analyses to provide to hospital administration
• Developed and maintained relationships with key vendors, distributors, and stakeholders
• Developed a comprehensive program to update inventory management process that created a more efficient and intelligent operation

Master Of Science - Ms, Marketing

Bachelor'S Degree, Marketing

Associate'S Degree, Business Administration/Marketing

Associate Of Applied Science (Aas), Veterinary/Animal Health Technology/Technician And Veterinary Assistant