Heather Allman Email & Phone Number

Parker, Co, Us

-Manage all marketing projects for the content & creative team-Establish business priorities, identifying and communicating risks and mitigation plans in collaboration with stakeholders, developing and maintaining goals, milestones and completion dates.-Ensure on time delivery of projects-Establish workflows and processes-Manage capacity planning and ensure projects are kept on track-Providing strategy to marketing team in relation to veterinary B2B and B2C campaigns based on my industry and professional experience

• Develop and execute multi-channel marketing campaigns including content creation, scheduling and management to drive client growth, profits, engagement and overall progress of clinic• Leading hospital team to drive overall marketing goals to increase business as well as community engagement• Social media creation, execution, planning and management across multiple platforms• Manage and analyze data across all platforms to identify trends, and opportunities to increase positioning and differentiation in the market and drive success• Creating and implementing promotional campaigns to increase visibility, engagement and awareness• Tracking and measuring all campaigns and programs• Website management including SEO, creative/design/campaign landing pages, blog writing, customer experience and promotions• Manage editorial calendar and content for internal and external publications• Create and manage all marketing materials and assets

• Social media creation, execution, planning and management across multiple platforms• Set mission, purpose, strategic direction - this happens annually during a facilitated meeting where collaboration and innovative ideas are encouraged!• Selection, support, and evaluation of the Executive Director • Approve new or revised policies and ensure compliance• Update and revise board governance documents, as needed• Monitor, support, evaluate, and strengthen member programs, activities, and services• Ensure adequate financial resources for the organization to fulfill its mission• Protect assets and provide proper financial oversight• Build a competent, engaged, and effective board• Ensure legal and ethical integrity• Enhance the organization's public standing• Represent the body of CVTs in the state of Colorado

Acquired by Vetsource

Colorado

• Building a book of business from scratch in the Denver area by visiting 400+ accounts and identifying key decision makers to create interest within prospective clinics• Create and execute a market-specific strategy to drive growth, clinic and client retention and hit sales goals• Develop and execute clinic continuing education seminars to educate veterinary clinic staff about products, services and marketing initiatives• Create and design marketing/sales programs and materials• Monitor competition by gathering marketplace information, identifying competitor’s presence and make recommendations accordingly• Logging all sales/visit activity via various reports and logs in a timely, organized manner. • Identifying clinic and consumer needs to continue driving exposure to the brand and increase revenue• Following up with clinic and client questions or issues and resolving in a timely manner

Castle Pines

• Managing a staff of 35-40 and ensuring achievement of program objectives for hospital• Determine staffing requirements and interviewing, hiring, and training new employees• Created and implemented staff, volunteer and intern training programs• Developed and managed employee incentive program that increased overall production within hospital by 118% within 6 months• Assisting with developing and implementing marketing and other key programs to increase sales and customer retention• Led the development of a gift card program that generated $70,000 in revenue for the hospital in a 3 month period• Manage and drive consistent revenue growth and profitability improvements throughout the hospital while effectively maintaining budgets• Successfully established and maintained key vendor relationships• Monitored operations of each department to ensure optimal patient safety and care• Helped achieve a successful and functioning relationship between all departments of hospital to drive efficiency and excellence of operations and communication• Participated in strategic planning to develop the goals and objectives of staff and hospital• Demonstrated flexibility in handling a diverse set of responsibilities including managing hospital inventory, marketing, personal and administration

Greater Denver Area

•Created interest and awareness for the entire product line in the Denver and surrounding areas by generating awareness and connecting with consumers•Gathered data and feedback to develop sales opportunities and create innovative ideas to market the brand •Promoted Castor & Pollux by providing customers with information on products through facts, giveaways, and overall engagement•Created and maintained relationships with distributors to build sales volume in various territories•Developed an educational program and performed educational seminars in veterinary hospitals•Researched, coordinated, and attended events throughout the greater Denver area•Assisted customer relations, marketing team and CEO with development of product and brand which helped drive increased measurable sales in the Colorado territory to grow into the #1 organic pet food•Helped promote Petworks Partner initiative to partner with rescues and shelters to help feed over 4 million pets as well as get thousands of pets adopted

Denver

• Independently managed inventory control, ordering, and storage management• Implemented new processes to reduce inventory usage and saved the hospital $30,000 during my first year of employment• Conducted physical counts and adjustments of inventory• Generated all inventory reports and analyses to provide to hospital administration• Developed and maintained relationships with key vendors, distributors, and stakeholders• Developed a comprehensive program to update inventory management process that created a more efficient and intelligent operation• Leveraged inventory management software to create reorder points and reorder quantities for all production inventory locations• Along with performing all veterinary technician duties in a non-profit hospital setting

Master Of Science - Ms, Marketing

Bachelor'S Degree, Marketing

Associate'S Degree, Business Administration/Marketing

Associate Of Applied Science (Aas), Veterinary/Animal Health Technology/Technician And Veterinary Assistant