At Unleaded we bring together elite teams of marketing and creative professionals who use their collective knowledge, experience, skills and talent to help businesses expand their opportunities and improve performance.

Led a high performance, collaborative team of marketing manager professionals to enhance the global product lines for maximum performance, profitability and deliver major projects to exceed annual business plans. Created five-year strategies by reviewing the competitive landscape, channel, market and customer insights which created line of sight to potential opportunities. Propelled the product life cycle process to ensure a healthy, profitable, and market relevant portfolio

Drove a robust sales and operations planning process globally, which delivered on key performance metrics, in support of business targets. Led a team of Demand Planners, who generated an accurate plan of 1B KG’s, and providing guidance to the Supply Chain team.

Directed strategic marketing, product management and communications functions, overseeing a $35M product pipeline and a $2.4M budget. Developed and launched integrated, omnichannel marketing. Tactics included print, digital content and direct marketing campaigns that propelled sales from $24.9M in 2008 to a projected $35M by 2014.Cultivated positive customer relationships within multiple retail channels to increase our footprint in store by 6%. Coordinated projects with the buying team, marketing, and replenishment to execute mutually beneficial programs that resulted in 3-5% increase in sales by new customers. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 4% under-budget, without compromising business growth goals.Performed ongoing market research and customer profiling to identify and capitalize on unmet market needs ahead of the curve. Captured intricate analytics, customer research and market trends to develop a comprehensive marketing strategy.

Led the in-house agency which developed marketing strategies for a variety of CPG clients. Executed through an integrated approach to create balanced programs for clients that grew their respective brands.Facilitated and managed the product development and launch of innovative products and programs worth over $30M in annual sales. Leveraged all avenues to promote sales via a comprehensive go to market strategy, through account-based marketing in-store and e-commerce. Implemented and managed product development and marketing campaigns across retail categories including perishable and dry grocery with over 100 clients.Aligned on collaborative sales and marketing planning with companies like Dole, ACH Food Companies, Johnsonville Sausage, Perfetti Van Melle, Topps, French’s, Humbolt Creamery, and Margaritaville Brands to strategically grow business between 5% and 7% per year. Guided a team of graphic design artists, illustrators, and marketing professionals to develop communication deliverables targeting desired audiences and articulating the value of the products.