Developed, executed, and coordinated the production of materials with a careful eye on the specific needs of internal clients, budget, and deadlines. Designed logos, collateral, invitations, digital and vinyl billboards, ads (print and online), newsletters, promotional items, social media and web graphics, presentations, and more for CDPHP and affiliated companies. Helped clients communicate their message effectively to achieve the goals of the company.• Maintained the integrity of the brand; reviewed pieces created within and outside of the company to ensure a consistent, cohesive look with all materials.• Managed creative team; worked with freelancers and outside agencies.• Found ways to improve processes or projects (reduced redundancy, increased efficiency, streamlined tasks, learned new tricks, stayed up-to-date on advances with technology, problem-solved, etc.).• Effectively prioritized work and handled multiple projects under tight deadlines.• Collaborated with in-house writers and stakeholders. • Possessed in-depth knowledge of the industry and CDPHP products and services.• Participated on various intradepartmental committees for company-wide initiatives.• Worked with a small in-house team to reinvent project management and approval systems for communications initiatives. Created a no-cost solution that solved many of our challenges and allowed for real-time tracking and faster approvals.

Directly responsible for the design of all creative materials including: identity packages, print advertising, brochures, direct mail, signage, newsletters, statement inserts, website, and tradeshow graphics. Coordinated production with vendors.Managed marketing projects to achieve the strategic goals of the company. Worked closely with senior management to understand their objectives and provide design solutions.Designed creative materials for home equity campaign from concept to completion. Generated $18 million in new application volume, an increase of 205% from previous year.

Designed packaging for Price Chopper Private Label items to create a high-end image and drive sales.Coordinated projects from concept to printed piece, including directing photo shoots and outside designers.Implemented a project tracking system to increase organization and production.

Designed various print materials for in-house marketing department servicing over 240 retail brokers, including: brochures, direct mail campaigns, invitations, posters, newsletters, logos, stationery, and print advertising.Created tradeshow graphics, signage, and presentations for workshops and seminars.Coordinated projects from concept to printed piece.Developed creative materials for various marketing campaigns, including new product launches.