• Served as point person for overarching concepts and ensured all elements were strategic, innovative, and supported client objectives and Nickelodeon brand priorities, shows and events• Spearheaded all elements of programming to support the overall concept and strategy in high profile events at Viacom including: Kids’ Choice Awards, Kids’ Choice Sports Awards, SuperBowl, VidCon, Comic-Con, 90’s Fest, NHL, JoJo Siwa talent events, Paw Patrol Live Tour, Sunny Day Mobile Tour, Clusterfest/MTV, Viacom Kids & Family Holiday Party, SpongeBob/NASCAR400, Double Dare on Rachel Ray• Created strategic marketing proposals that showcased excellent storytelling, drove incremental advertising revenue and properly represented Viacom/Nickelodeon• Responsible for team of Managers and Coordinators to create engaging event experiences from concept to launch• Developed and managed Nickelodeon Event Marketing team• Led multiple weekly programming meetings and presented marketing concepts internally and externally

• Conceived, developed and executed experiential programs for DEPARTURES' branding efforts and advertising partners• Created, cultivated and managed strategic relationships and partnerships with art, fashion, cultural and charitable institutions• Managed all aspects of event production inclusive of client relations• Executed non-advertiser and multi-advertiser events nationally• Led Integrated Marketing team to brainstorm on opportunities, programs and partnerships for advertising proposals • Coached Integrated Marketing team members on relationships, partnerships, member relations and events as needed• Developed and managed budgets for events and related marketing programs• Managed all legal aspects of experiential programs• Was the face of the DEPARTURES brand in programs and at events

• Led all marketing-related event strategies and client entertaining initiatives for the Americas, including custom advertiser events, added-value opportunities and innovative social/executive brand experiences • Created innovative and elite social/business/brand experiences for clients, agencies and sponsors • Developed strong, cooperative, brand-building partnerships with top-level decision-makers at premier client brands • Served as executive host, facilitated networking and made personal introductions among global CEOs, presidents and executive decision-makers in the financial, luxury and media industries at each Economist event• Created and implemented year-long event and premium strategies designed to increase awareness of The Economist brand and drive additional revenue for sales team• Identified and developed strategic partnerships with elite and luxury-minded brands/products to ensure consistently innovative, high-end and VIP event experiences and premiums • Managed and executed all event marketing activities, including all logistics, materials, venue negotiations, program planning and other arrangements• Responsible for managing annual event and marketing budget; managed invoice engine on a monthly and quarterly basis

• Created highly customized event-related strategies around Special Reports, target categories, clients, agencies and sponsorship prospects • Worked with The Economist advertising and sales teams to develop custom event strategies and up-sell opportunities to enhance media packages and drive additional revenue• Managed and maintained event department P&L, including all event and premium budgets and expenditures, ensuring that all activities were achieved in line with budget • Planned and executed luxury premiums strategy, including all vendor relations and negotiations, worldwide• Negotiated all contracts to ensure requirements and costs

• Managed all aspects of event planning: venue, decor, catering, transportation, invitations, signage, gift bags, rsvp’s, speakers, A/V, set up and on-site logistics• Established new partnerships with venues and vendors

• Prepared and organized guest lists, invitations, seating charts, RSVP’s, pre- show set up, press check-in and seating assistance for fashion shows• KCD Worldwide: Spring/Summer 2006 and Fall 2006 Fashion Week Shows; Ana Sui, Alice Temperley, Diane von Furstenberg, Karl Lagerfeld, Marc Jacobs, Marc by Marc Jacobs, Zac Posen and Cloak
• Provided additional support for: Chanel jewelry exhibition, Victoria Secret Fashion Show, Juicy Couture Fashion Show and Mulberry exhibition• Managed set-up, break-down and promoted sales of fashions/jewelry at ENK International Inc. Trade Shows: Fashion Coterie, Accessorie Circuit, Intermezzo Collections and Children’s Club

• Organized all aspects of monthly fashion shows: determined fashions, models and venues • Planned, promoted and executed fashion-related events—compiled guest lists, chose vendors, solidified venues and managed staff• Art directed photo shoots for print: selected fashions and models, controlled layouts and established settings

• Implemented, organized and oversaw all promotional events and client functions to increase reader awareness and subscriptions• Established and maintained publicist and agent relationships; proposed and confirmed celebrities for all entertainment pages and covers
• Conducted interviews with celebrities for feature articles; edited and designed all aspects of entertainment pages