Lead a team of five content strategists and writer/editors to help overhaul enterprise content management and distribution. • Lead content strategy and collaborate with cross-functional teams to develop and launch help content within authenticated experiences, specifically researching user needs, interviewing users and specialists, analyzing data, creating information architecture, creating and testing multiple user flows, and writing and testing content. Highlight: Launched Help Center to 30,000 users, as a quicker, easier way to find help without calling, reducing call center costs.• Collaborate with content operations and governance to develop a content hub (content as a service) and governance procedures, specifically helping develop workflows, information architecture, templates, audits, style guides, and standard processes. Highlight: Combined brand, editorial and digital style guides into one online site for easier use.• Collaborate with product design and business teams to develop new tools, specifically consulting on work flows and writing content. Highlight: Testers gave mockups I wrote "10/10" score for usability.• Doubled size of content strategy team. Develop team through weekly one-on-ones, ad-hoc feedback and mentoring, and twice yearly performance reviews.• Review resumes, interview candidates and help onboard my team members as well as others.• Advocate for content strategy by developing and presenting a “road show” for other business units to learn what we do and why they should engage us.

Led a team of 18 writers, editors, researchers and strategists in creating transactional, informational and geo-specific content for Reviews.com. Previously, led content teams on deregulated energy, home security, satellite internet, pharmaceutical and healthcare businesses.• Collaborated with SEO and customer experience analysts, UX and UI designers, front-end developers, engineers and outreach managers to create digital content that engages users and drives conversions.• Led brainstorm, strategy and kickoff meetings for new creative for websites, social media, email and video.• Improved creative management process from ideation through WordPress production.• Assigned and prioritized content calendar.• Wrote and edited short- and long-form copy, including product reviews, SEO and geo-specific copy, blog posts, carts and landing pages.• Developed team through regular and ad-hoc mentoring as well as bi-annual performance reviews. Includes technical, soft skill and career development. • Reviewed resumes, interviewed candidates and helped onboard new hires.• Helped develop and advocate for career path for companywide content team. Ongoing career development for team by helping organize town halls, development sessions and content reviews.

Wrote and edited for a variety of online and print media, including:• Charlotte Parent - monthly parenting magazine (Associate Editor)• Belgrave Associates - marketing and communications firm• wiseGEEK.com - online site for "clear answers to common questions"• Getaway Charlotte - quarterly traveler magazine

• Shepherded news and business sections through editing and production on multiple daily deadlines.• Led team of 3-5 direct reports as well as universal copy desk.• Point person for massive restructuring. Took lead role in roll-out of new computer system and merger of departments, all while experiencing 30 percent staff reduction. Trained designers to copy edit and helped implement design training for copy editors.