Heather Bailey Email & Phone Number

Fort Mill, South Carolina, United States

Fort Mill, SC

• Lead a team of five content strategists and writer/editors to help overhaul enterprise content management and distribution.
• Lead content strategy and collaborate with cross-functional teams to develop and launch help content within authenticated experiences, specifically researching user needs, interviewing users and specialists, analyzing.
• Collaborate with content operations and governance to develop a content hub (content as a service) and governance procedures, specifically helping develop workflows, information architecture, templates, audits, style.
• Collaborate with product design and business teams to develop new tools, specifically consulting on work flows and writing content. Highlight: Testers gave mockups I wrote "10/10" score for usability.
• Doubled size of content strategy team. Develop team through weekly one-on-ones, ad-hoc feedback and mentoring, and twice yearly performance reviews.
• Review resumes, interview candidates and help onboard my team members as well as others.

Fort Mill, S.C.

• Led a team of 18 writers, editors, researchers and strategists in creating transactional, informational and geo-specific content for Reviews.com. Previously, led content teams on deregulated energy, home security.
• Collaborated with SEO and customer experience analysts, UX and UI designers, front-end developers, engineers and outreach managers to create digital content that engages users and drives conversions.
• Led brainstorm, strategy and kickoff meetings for new creative for websites, social media, email and video.
• Improved creative management process from ideation through WordPress production.
• Assigned and prioritized content calendar.
• Wrote and edited short- and long-form copy, including product reviews, SEO and geo-specific copy, blog posts, carts and landing pages.

• Wrote and edited for a variety of online and print media, including:
• Charlotte Parent - monthly parenting magazine (Associate Editor)
• Belgrave Associates - marketing and communications firm
• wiseGEEK.com - online site for "clear answers to common questions"
• Getaway Charlotte - quarterly traveler magazine

• Shepherded news and business sections through editing and production on multiple daily deadlines.
• Led team of 3-5 direct reports as well as universal copy desk.
• Point person for massive restructuring. Took lead role in roll-out of new computer system and merger of departments, all while experiencing 30 percent staff reduction. Trained designers to copy edit and helped.

Master Of Science, Journalism - Newspaper Management

Bachelor Of Arts, Journalism - Editorial