Heather Scanlon Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Newark, Us

Stepped in as a calm, fact-based leader to direct a cross-departmental team; worked with a “win-win” approach to clients and business; provided both internal and external teams with proactive communication, a willingness to collaborate, attention to detail, organization, and a positive, solution seeking mindsetSupported new business ventures, displayed complete autonomy in managing day-to-day execution and supervision of existing client accounts, and maintained or increased client health/relationships across multiple accounts to increase budgets and extend contracts towards Agency of Record (AOR) vs. project basedCollaborated with Senior Leadership on strategic and financial planning, as well as major client initiatives across multiple accounts, culminating in management of multiple accounts with varying budgets

Parsippany, New Jersey, Us

Spearheaded brand/product launch, including strategy, execution, and process management with diligent attention to client and agency needs; managed all financial aspects with responsibility for profitability Viewed as a trusted leader by proactively planning for and finding solutions to client and agency business needs, including organic selling opportunities, monitoring of competitive activity, industry trends and bringing “out of the box” thinking to support account growth; managed 1 direct report and mentored other junior staff members Served as the primary contact and ultimate point of accountability internally and externally, owning client and cross-departmental relationships, driving complex strategic initiatives with best-in-class project delivery

Summit, Nj, Us

Served as a team leader that preemptively worked cross-functionally to overcome challenges with a solutions-oriented approach so that all strategic, financial, and executional objectives were met; departments include Finance, Project Management, Creative, Digital, Media, Account, Editorial, Video, and the Executive CompanyManaged multimillion dollar portfolio budget across Global and US brands for one of the leading wound closure healthcare companies in the world, in addition to incremental budgets, relationships, and AOR management across new business clients

Manages multimillion dollar budgets across both US & Global Intraocular Lens brands for the #1 ophthalmologic company in the world. Leads critical client relationships across all brands, including direct relationships with the US & Global Heads, Product Directors, Clinical, R&D, and Administration and Event teams. Successfully manages agency teams, including Account, PM, Creative and Digital, to proactively and regularly create ideas that deliver on client business objectives; ensures strategic and executional quality of all materials, including all pre- and post-launch promotional materialsViewed as a mentor amongst my peers and frequently sought out for professional advice; develops and mentors 3 direct reportsConceptualized and spearheaded all aspects of a mission critical pre-launch “unveiling” private suite for an exclusive look at groundbreaking, first-of-its-kind IOL technology at the world’s largest ophthalmic conference (ESCRS)

Los Angeles, California, Us

Execute marketing campaigns, support the VP of Marketing and Sales with best-in-class, flawlessly delivered marketing programs. Includes, but is not limited to, managing Beanfields social media and influencer campaigns, creating and managing all collateral and POS materials, coordinating trade shows, and developing branded assets to support our field team, retail and distribution partners.

New York, Us

Applied critical thinking to accounts to make connections that allowed our team to capitalize on, and maximize opportunities. Developed solid approaches and methodologies to select deliverables, including project/tactical plans, goals, objectives, strategies, tactics and measurement. Contributed to creative processes and assisted in advancing projects (videos, websites, infographics, etc.). Had direct access to, and visibility with, clients, including on-site visits, events and meetings.

Oxnard, California, Us

Fast-track marketing career characterized by 3 promotions in under 2 years. Successfully increased ROI across multiple social channels, and managed launch & implementation of KeVita’s new digital campaign, including new company website and “Inner Selfie” campaign. Co-authored KeVita’s core brand attributes, voice and messaging for full portfolio (27 SKUs), as well as managed full suite of marketing department assets.

Master Of Arts (M.A.), Liberal Arts And Sciences/Liberal Studies

Bachelor Of Arts, English