Heather Shields Email & Phone Number

Rochester, NY, US

• Create social media, digital, and print designs to help promote open houses, visiting speakers, conferences, presentations, and experiential learning programs at RIT’s digital media production hub, MAGIC Spell Studios.
• Create design templates based on internal and external brand guidelines to ensure consistency across communications.
• Collaborate with design team on typography, branding, and visual design for “Dippy Zipper” short film.

Rochester, New York, United States

• Take organized, detailed notes for Deaf and Hard of Hearing students requesting access services in class to support learning. Upload notes online in a timely manner for students to reference.
• Courses supported: Introduction to Psychology, New Media Design Interactive I, 4D Design, 20th Century Art Since 1950, Social Psychology, Cognitive Psychology

Rochester, New York Metropolitan Area

• Collaborated with cross-functional team to launch a new landing page for RIT MAGIC Spell Studios' upcoming Nintendo Switch video game ‘That Damn Goat.'
• Collaborated with UI/UX Lead to design a new UI icon for a teleporter gadget being implemented into 'That Damn Goat.'
• Refined designs of screens defining the game's tiebreaker system for implementation.
• Designed digital and print marketing collateral promoting 'That Damn Goat,' including animations for the game's release trailer, social media content, and photo booth props for marketing events.
• Launched 'That Damn Goat' shirt, hoodie, hat, pin, stickers, and beanie designs to be sold at RIT's Campus Store.

• Lead marketing campaigns and content strategy to recruit 400+ students for BrickHack 9, RIT’s largest annual hackathon.
• Manage social media platforms; organize online and in-person events to promote hackathons on campus; delegate tasks to marketing team members.
• Collaborate with executive board, logistics, and design teams to ensure consistent brand voice across communications.

• Collaborate with designers to create print and digital designs for posters, shirts, lanyards, and stickers distributed to hackathon attendees and at in-person marketing events. Create social media graphics for.
• Assist Design Director and developers in creating website designs for RIT's BrickHack 8, ClayHack 2022, and BrickHack 9 hackathon events.

• Lead design of internal brand guidelines approved by Director and Associate Director, creating clearer brand identity reflecting MAGIC’s mission.
• Created digital and print internal promotional materials reflecting internal brand guidelines.
• Reorganized internal shared network drive architecture based on user feedback and pain points, developed guidelines for future reference.

Bachelor Of Fine Arts - Bfa, New Media Design, 3.98 | Year: Senior (4Th Year)

Activities and Societies: BrickHack, New Media Club, IdeaLab, RIT Friends of Figma, Thought at Work, UX Club"At the intersection of visual.

Summer Courses, A

Regents Diploma With Advanced Designation, 4.0, Summa Cum Laude

Activities and Societies: Computer Graphics Club, World Language Club, Link Crew, Students for the Environment, World Language Honor.