Heather Shipley Email & Phone Number

Tuscaloosa, Al, Us

Tuscaloosa, Alabama, United States

Tuscaloosa, Alabama, United States

• Formulates and executes comprehensive marketing efforts including website design, email campaigns and social media planning (content management and implementation) for clients in diverse industries.• Develops creative print media, PR, event planning and graphic design materials to enhance brand awareness and client growth.• Conducts paid digital advertising campaigns, optimized SEO and SEM and produced/edited visual assets to maximize impact. • Marketing management for various companies including retail, promotional/printing, real estate, fitness and more.

Tuscaloosa, Alabama Area

• Instructed and motivated 175+ students in corporate branding, professional communication and persuasive presentations.• Developed captivating curriculum on communications best-practices, equipping students for the highest industry standards.• Maintained a 4.8 above-average instructor rating and 100% rate for “would recommend to others,” demonstrating a strong ability to effectively communicate and connect with students.• Designed and curated Culverhouse College of Business Department of Management newsletter as Editor in Chief, reaching over 350 faculty, staff, alumni and students (undergraduate, graduate/MBA and PhD) with engaging and valuable content that aligned with the University’s Rising Tide initiative — “Making waves” through breaking barriers, innovation and transformational impact.• Coordinated annual Honor’s day ceremony and event planning for over 100 faculty, students, alumni and parent attendees.

Alabama

• Oversaw all strategic planning, marketing, advertising, and communications for Bryant Bank – 14 locations + $1.4 billion in assets.• Produced all graphic design for corporate advertising including print, display, billboards, brochures, flyers, digital media, etc.• Managed all corporate social media, website and online banking portal design, communications, copywriting and maintenance.• Curated internal and external corporate communications including press, social media, newsletter, website and email in accordance with banking and key regulatory compliance (FDIC, FTC, UDAAP, TISA, TILA, Reg Z, ECOA, CAN-SPAM, TCPA, etc.)• Coordinated comprehensive community relations efforts, corporate event planning and sponsorship/partnerships throughout AL.• Elected as an executive board member participating in inaugural banking software planning and implementation project team.

Tuscaloosa, Alabama Area

• Oversaw all advertising, marketing and communications for parent company and 50+ apartment communities spanning four states.• Created graphic design for all advertising including billboards, brochures, flyers, digital ads, etc.• Maintained corporate website as well as 145+ apartment internet listing service sites for Sealy properties.• Coordinated prospective resident outreach including B2B for corporate apartments and students at housing fairs.• Responsible for community relations including sourcing and facilitating sponsorship opportunities and events.• Performed budget planning and invoice allocation for all properties for advertising and marketing related expenses.

Augusta, Georgia Area

• Oversaw all corporate marketing, media buying, communications and community relations.• Provided integrated strategic marketing for commercial developments throughout the Southeast including grand openings, web‐design, marketing, advertising, media relations and social media.• Created graphic design for print advertising, property logos, newsletters, brochures and listings.• Developed strategic B2B marketing and planning to secure funds and investors for future development.• Managed corporate schedule of events and planning for hosting investors at the company plantation during PGA Masters.

Tuscaloosa, Alabama Area

• Assisted Department Chair and Faculty in the day‐to‐day operations of the Department and served as liaison to other departments. Arranged itineraries/agendas/meetings and maintained file organization. Scheduled all surgeries and radiological procedures and managed patient communications for all OBGYN physicians.• Provided support for medical student rotations as Clerkship Coordinator by preparing orientation, evaluation and testing materials, and coordinated student schedules for clinic, surgery and lecture.

• Assisted with corporate marketing and social media for AFFLINK headquarters to increase brand awareness, revenue and global account opportunity with Fortune 1000 companies.• Assisted with marketing assets, communication and event planning for 5 national events throughout the year.• Drafted and submitted press releases for national distribution with industry publications.• Completed editorial, design and print of inaugural AFFLINK Advisor quarterly newsletter to increase corporate communication.

• Drafting, editing and submitting complaints, motions, and other pleadings documents with state or federal court. • Obtaining medical records, Calculating damages & lost wage amounts and taking affidavits in order to draft, edit and file discovery documents with state and federal court.• Legal research using WestLaw, Alabar, Alacourt, LexisNexis, etc. • Notary Public, Alabama State at Large.• Answer telephone, greet clients and maintain office organization and filing system.• Collections

• Served as liaison between prospective players and their families and The University of Alabama faculty and football coaching staff.• Awarded ESPN #1 recruiting class in the nation 2008‐2009. 2009 BCS National Champions.

• Greet members and sign them into the system• Answer phones & maintain gym cleanliness and organization• Gym promotions and selling membership contracts• Introduced and instructed Hip-hop fitness class

Masters, Advertising & Public Relations

Activities and Societies: Dean's List, Literacy is the Edge (LITE)- Assistant director of media relations, Crimson Belle, A Team, Graduate.

Ba, Political Science, Psychology

Activities and Societies: Student Alumni Association, Crimson Belle, Dean's List, FATE

Ba, Political Science, Criminal Justice

Activities and Societies: Vice President of Delta Zeta Sorority, NCAA Varsity Basketball/competition cheerleader, Dean's list, Athletic.

Advanced Placement Diploma, Gifted

Activities and Societies: Varsity Football & Competition Cheerleader, FORCE All-Star Competitive Cheerleader, Interact, Community Service.