Heather Shipley

Heather Shipley Email and Phone Number

Marketing and PR @ Tuscaloosa County Park & Recreation Authority (PARA)
Tuscaloosa, AL, US
Heather Shipley's Location
Tuscaloosa, Alabama, United States, United States
Heather Shipley's Contact Details
About Heather Shipley

Marketing, advertising, public relations and communications professional specializing in social media, graphic design, budgeting, media buying, advertising and integrated marketing strategies.Specialties: Communication | Sales | Marketing | Public Relations | Advertising | Social MediaDesign | Customer Service | Online Marketing | Branding | Positioning | Campaigns | Event PlanningInbound Marketing | Budgeting | Recruiting | Management | Sales | Web ManagementComputer Proficiencies:Microsoft Excel, Microsoft Office, Microsoft outlook, Microsoft PowerPoint, Microsoft Publisher, Microsoft Windows XP, Microsoft Word, Facebook, Twitter, Instagram, Linkedin, Blogging, Adobe Photoshop, Adobe InDesign, Illustrator, Minitab, SPSS & Hootsuite

Heather Shipley's Current Company Details
Tuscaloosa County Park & Recreation Authority (PARA)

Tuscaloosa County Park & Recreation Authority (Para)

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Marketing and PR
Tuscaloosa, AL, US
Website:
tcpara.org
Employees:
95
Heather Shipley Work Experience Details
  • Tuscaloosa County Park & Recreation Authority (Para)
    Marketing And Pr
    Tuscaloosa County Park & Recreation Authority (Para)
    Tuscaloosa, Al, Us
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  • Tuscaloosa County Park & Recreation Authority (Para)
    Marketing & Pr
    Tuscaloosa County Park & Recreation Authority (Para) Nov 2023 - Present
    Tuscaloosa, Alabama, United States
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  • Known Media Group
    Owner
    Known Media Group Mar 2023 - Apr 2024
    Tuscaloosa, Alabama, United States
    • Formulates and executes comprehensive marketing efforts including website design, email campaigns and social media planning (content management and implementation) for clients in diverse industries.• Develops creative print media, PR, event planning and graphic design materials to enhance brand awareness and client growth.• Conducts paid digital advertising campaigns, optimized SEO and SEM and produced/edited visual assets to maximize impact. • Marketing management for various companies including retail, promotional/printing, real estate, fitness and more.
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  • The University Of Alabama
    Instructor Of Communication
    The University Of Alabama Aug 2016 - Aug 2021
    Tuscaloosa, Alabama Area
    • Instructed and motivated 175+ students in corporate branding, professional communication and persuasive presentations.• Developed captivating curriculum on communications best-practices, equipping students for the highest industry standards.• Maintained a 4.8 above-average instructor rating and 100% rate for “would recommend to others,” demonstrating a strong ability to effectively communicate and connect with students.• Designed and curated Culverhouse College of Business Department of Management newsletter as Editor in Chief, reaching over 350 faculty, staff, alumni and students (undergraduate, graduate/MBA and PhD) with engaging and valuable content that aligned with the University’s Rising Tide initiative — “Making waves” through breaking barriers, innovation and transformational impact.• Coordinated annual Honor’s day ceremony and event planning for over 100 faculty, students, alumni and parent attendees.
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  • Bryant Bank
    Marketing Director
    Bryant Bank Mar 2015 - Dec 2016
    Alabama
    • Oversaw all strategic planning, marketing, advertising, and communications for Bryant Bank – 14 locations + $1.4 billion in assets.• Produced all graphic design for corporate advertising including print, display, billboards, brochures, flyers, digital media, etc.• Managed all corporate social media, website and online banking portal design, communications, copywriting and maintenance.• Curated internal and external corporate communications including press, social media, newsletter, website and email in accordance with banking and key regulatory compliance (FDIC, FTC, UDAAP, TISA, TILA, Reg Z, ECOA, CAN-SPAM, TCPA, etc.)• Coordinated comprehensive community relations efforts, corporate event planning and sponsorship/partnerships throughout AL.• Elected as an executive board member participating in inaugural banking software planning and implementation project team.
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  • Sealy Management Co., Inc.
    Marketing Director
    Sealy Management Co., Inc. Jul 2014 - Feb 2015
    Tuscaloosa, Alabama Area
    • Oversaw all advertising, marketing and communications for parent company and 50+ apartment communities spanning four states.•  Created graphic design for all advertising including billboards, brochures, flyers, digital ads, etc.•  Maintained corporate website as well as 145+ apartment internet listing service sites for Sealy properties.•  Coordinated prospective resident outreach including B2B for corporate apartments and students at housing fairs.•  Responsible for community relations including sourcing and facilitating sponsorship opportunities and events.•  Performed budget planning and invoice allocation for all properties for advertising and marketing related expenses.
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  • Blanchard And Calhoun Commercial
    Marketing Director
    Blanchard And Calhoun Commercial Oct 2013 - Jul 2014
    Augusta, Georgia Area
    • Oversaw all corporate marketing, media buying, communications and community relations.•  Provided integrated strategic marketing for commercial developments throughout the Southeast including grand openings, web‐design, marketing, advertising, media relations and social media.•  Created graphic design for print advertising, property logos, newsletters, brochures and listings.•  Developed strategic B2B marketing and planning to secure funds and investors for future development.•  Managed corporate schedule of events and planning for hosting investors at the company plantation during PGA Masters.
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  • University Of Alabama
    Administrative Secretary - University Medical Center: Ob/Gyn
    University Of Alabama Jan 2012 - Mar 2013
    Tuscaloosa, Alabama Area
    • Assisted Department Chair and Faculty in the day‐to‐day operations of the Department and served as liaison to other departments. Arranged itineraries/agendas/meetings and maintained file organization. Scheduled all surgeries and radiological procedures and managed patient communications for all OBGYN physicians.• Provided support for medical student rotations as Clerkship Coordinator by preparing orientation, evaluation and testing materials, and coordinated student schedules for clinic, surgery and lecture.
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  • Afflink
    Marketing Specialist
    Afflink Oct 2010 - Dec 2011
    • Assisted with corporate marketing and social media for AFFLINK headquarters to increase brand awareness, revenue and global account opportunity with Fortune 1000 companies.• Assisted with marketing assets, communication and event planning for 5 national events throughout the year.• Drafted and submitted press releases for national distribution with industry publications.• Completed editorial, design and print of inaugural AFFLINK Advisor quarterly newsletter to increase corporate communication.
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  • Hardin & Hughes, Llc
    Litigation Paralegal/Legal Assistant
    Hardin & Hughes, Llc Jul 2009 - Oct 2010
    • Drafting, editing and submitting complaints, motions, and other pleadings documents with state or federal court. • Obtaining medical records, Calculating damages & lost wage amounts and taking affidavits in order to draft, edit and file discovery documents with state and federal court.• Legal research using WestLaw, Alabar, Alacourt, LexisNexis, etc. • Notary Public, Alabama State at Large.• Answer telephone, greet clients and maintain office organization and filing system.• Collections
  • University Of Alabama
    Football Recruiting Assistant
    University Of Alabama Aug 2007 - Jan 2010
    • Served as liaison between prospective players and their families and The University of Alabama faculty and football coaching staff.• Awarded ESPN #1 recruiting class in the nation 2008‐2009. 2009 BCS National Champions.
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  • Fitness South All Activity Center
    Receptionist/Fitness Instructor
    Fitness South All Activity Center Nov 2008 - Aug 2009
    • Greet members and sign them into the system• Answer phones & maintain gym cleanliness and organization• Gym promotions and selling membership contracts• Introduced and instructed Hip-hop fitness class
  • Builder Specialties
    Receptionist/Credit Assistant
    Builder Specialties Jun 2005 - Jul 2007
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Heather Shipley Skills

Social Media Facebook Marketing Online Marketing Public Relations Blogging Event Planning Social Media Marketing Marketing Strategy Advertising Marketing Communications Public Speaking Email Marketing Digital Marketing Online Advertising Strategic Communications Indesign Direct Marketing Corporate Communications Twitter Internal Communications Photoshop Linkedin Youtube Social Media Development Communications Strategy Communications Planning Budget Management Budget Development Outdoor Advertising Graphic Design

Heather Shipley Education Details

Frequently Asked Questions about Heather Shipley

What company does Heather Shipley work for?

Heather Shipley works for Tuscaloosa County Park & Recreation Authority (Para)

What is Heather Shipley's role at the current company?

Heather Shipley's current role is Marketing and PR.

What is Heather Shipley's email address?

Heather Shipley's email address is heather.shipley@ua.edu

What is Heather Shipley's direct phone number?

Heather Shipley's direct phone number is +120586*****

What schools did Heather Shipley attend?

Heather Shipley attended The University Of Alabama, The University Of Alabama, Georgia College And State University, Grayson High School.

What are some of Heather Shipley's interests?

Heather Shipley has interest in Public Relations, Business Development, Communication, Marketing, Social Media, Social Networking, Digital Marketing, Advertising, Social Media For Business.

What skills is Heather Shipley known for?

Heather Shipley has skills like Social Media, Facebook, Marketing, Online Marketing, Public Relations, Blogging, Event Planning, Social Media Marketing, Marketing Strategy, Advertising, Marketing Communications, Public Speaking.

Who are Heather Shipley's colleagues?

Heather Shipley's colleagues are Jason Falgout, Barry Spitzer, J'lynn Timmons, Sarah Walker-Mcginnis, Elisa Robinson, Austin Rich, Amy Chambley.

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