Heather Sieberg Email & Phone Number

Louisville, Ky, Us

Redmond, Washington, Us

Responsible for Americas go-to-market programs and activities for the Azure Database area.

Redmond, Washington, Us

Senior product marketing professional covering go-to-market activities within the Data and AI product area. I specifically cover product GTM in Americas (U.S., LATAM and Canada) for the Microsoft Azure Cosmos DB service. Responsibilities include working on the larger data and AI product go-to-market team to evangelize the use of the right database solution when companies are building and/or modernizing their applications with AI.

Austin, Texas, Us

As a senior product marketing + management strategist for Oracle Sales Cloud (part of CX Applications group), core job functions include creating product-related content to enable internal teams and educate external audiences on the value of Oracle Sales Cloud, or CRM, technologies. Designated lead PM for Sales Performance Management (Incentive Compensation, Quota and Territory Management) and Sales Planning product areas of Oracle Sales Cloud, as well as regular collaboration with teams in support of larger initiatives championing Oracle Sales Cloud Automation solutions within the Oracle CX Applications group.

Austin, Texas, Us

As a senior product manager for the Oracle ERP business, focused on strategy + management related to innovative finance technologies that will help CFOs change the way they do business. Worked with various teams to manage product strategy and related deliverables on the Oracle Digital Assistant for Expenses product. Other job responsibilities included:Writing, editing, and presenting content related to my product area to a variety of both internal and external audiences. Regular engagement and collaboration with broader teams in Oracle including Fusion ERP Financials Outbound + Inbound Product Management, Development and Product Marketing to produce release readiness materials for quarterly product updates, product feature names and descriptions, publicly facing product "Getting Started" and implementation guides. Creation of product demo scripts and delivering product demonstrations on Oracle Digital Assistant for Expenses. Produce Initiative Blueprint documents (IBPs) related to ongoing initiatives for digital assistant for self-service transactions. Worked in FIGMA to design product proof-of-concepts. Write, edit, and present both product and general content related to working women in technology - in Oracle's Cloud Customer Connect community, ERP Women's Mentor Circle, and Oracle Women's Leadership (OWL) TechFest events. Served on ERP Customer Communications Management Working Group and supported Oracle Financial Strategy Council (comprised of ~20 senior executives representing Oracle ERP customers), as well as other cross-ERP product initiatives as requested.

Austin, Texas, Us

Joined product management team to manage Oracle Sales Cloud CAB program and lead customer advocacy role for Oracle Sales Cloud product as part of product development organization.. Identified, created, and communicated best Oracle Sales Cloud pillar and cross-product customer stories to amplify and highlight customers’ success – whether told through Oracle marketing channels, or delivered as part of specific customer or event-driven advocacy programs. Job details included:Quickly built, managed, and maintained strong relationships with Oracle’s customers from around the world - ranging from C-level executives from leading Fortune 500 enterprises to nimble and noteworthy startups and SMBs. Nurtured relationships with multiple teams and organizations to identify and build a pipeline of customer advocates representing the Oracle Sales Cloud product pillar. Developed, delivered, and maintained/edited a wide range of materials – including customer advisory board charters, prep materials, post-event executive summaries, Q&As, executive and customer scripts, customer success slides, “menu” of advocacy opportunities as well as executive-level customer presentations. Wrote, edited, and evangelized customer content across multiple marketing channels both internally and externally to Oracle; ensured content was consistently communicated across various formats and channels. Lead additional cross-functional programs and created related content (e.g., SFDC.com competitive program) as well as formal and informal management of other advocacy team members.Managed Oracle Sales Cloud Customer Advisory Board program which included establishing program charter, recruiting customers, setting meeting content and agendas and overseeing in-person meetings.

Austin, Texas, Us

New York, Ny, Us

Onsite team lead for Peabody Energy, serving as a lead writer and editor for client’s content factory. Directed sessions with client to identify new subject matter; produced thought leadership articles; created infographics; created executive briefing materials; researched and wrote extensive briefs related to industry topics; and crafted opinion pieces advocating use of advanced clean coal technologies and benefits of coal for people living in global energy poverty. Served as day-to-day account manager for Ford F-150 truck business. Responsibilities included interacting with multiple client contacts as well as account team to ensure F-150 maintained its momentum by facilitating positive media coverage. Wrote and edited communications plans, led story mining team exercises, facilitated traditional and social media opportunities, managed awards program, pitched media, managed internal team on projects, as well as worked with team members to promote the F-150 in regional U.S. markets. Functioned as senior team leader for CITGO account, responsibilities included creation of strategic communications plan and media outreach related to a CITGO-sponsored education initiative, Bess the Book Bus. Bess is a mobile-literacy initiative that has visited 48 states, reached more than 60,000 children, and donated more than 480,000 books since its inception. Managed Bess the Book Bus tour (included 30 stops throughout the Central U.S.) which required high-touch client contact and management of the Bess founder, local CITGO marketers, school administrators and librarians, as well as local media. Worked on an ad-hoc basis with team members to support SeaWorld, Colgate-Palmolive, and Cascade Lacrosse during media crises. Partnered with companies to intercept and manage media requests, evaluate media coverage, and make recommendations on the best way to mitigate the public’s negative perception, while working with media to communicate the other “side of the story.”

Houston, Texas, Us

•Manage global and Americas PR programs for HP Graphic Arts portfolio, a multi-billion dollar business, which includes Large Format and Digital Presses as well as Commercial and Industrial digital printing solutions. •Create and successfully execute communications’ plans, product and solution launch messaging and supporting materials that deliver significant results and capture competitive mindshare in support of industry and HP-themed events. •Drive customer awareness and preference for HP products and services within the Graphic Arts portfolio .through positive business, trade, vertical and customer-based press coverage.•Develop key relationships with media, analysts and bloggers that cover the graphic arts industry. Also maintain key relationships in prioritized vertical markets that include design, interior décor, labels and packaging, general commercial printing, education, architects, engineers and construction (AEC), and photography. •Create and host event-specific PR, AR, and social media activities at HP-owned events, customer VIP events, and trade shows.

Houston, Texas, Us

•Managed global PR for HP Software Operations Management portfolio.•Created and executed product and solution launches that deliver significant results with social media at the forefront. Educated business partners and clients on how to leverage social media in order to achieve maximum return on investment. •Implemented strategic PR initiatives and secured business, trade, vertical press coverage that focused on virtualization, cloud computing, mobility, customer and/or partner activities.•Wrote and edited all media materials including PR plans, pitches, press releases, briefing sheets, contributed articles, message houses, internal Q&A documents, as well as external press presentations.

•Worked with senior account executives to win five accounts handling media relations and messaging/positioning for enterprise software, security and Web 2.0 clients. •Developed messaging, drove media relations strategy and secured business, trade, vertical and blog-based coverage for a myriad of clients, including The Open Group, Cittio, ClearApp, InQuira, Panda Security and KickApps. These clients represented different technologies including automated network and systems monitoring, security software, customer experience, several Web 2.0 start-ups and a non-profit consortium focusing on open standards, enterprise architecture, SOA and security. •Executed core programs ranging from executive thought leadership that included speaking, contributed articles and issues response, to customer reference cultivation, awards and product reviews. Also developed a range of client-ready materials that included communications plans, proactive pitches, news releases, executive prep documents, Q&As, product review and competitive analysis as well as external media and analyst presentations. •Managed up to three staff members on accounts, with responsibility for mentoring and general personnel development.

Us

•Managed key relationships with trade and vertical reporters. •Developed proactive and reactive pitches to significantly increase number of publications covering Mercury, customers and partners.•Served as internal PR champion, actively partnering with executives in product/global marketing and legal to expand and leverage ongoing support of communications initiatives and events.•Managed positive coverage results in media during period of corporate crisis, which significantly mitigated risk to Mercury; communicated consistent internal and external crisis messaging. •Executed PR strategy and generated positive coverage results for Systinet acquisition.•Developed customer reference plan including identification, development and ongoing use of customer references across all Mercury product lines; scaled program by developing and implementing new database, templates, customer briefing processes, quotes and other PR-related customer activities.

Santa Clara, California, Us

•Managed all aspects of the U.S. corporate communications program to drive awareness and increase understanding of TIBCO as a business and technology leader/innovator.•Served as primary contact for global communications and agency resources to ensure messaging and PR programs were being deployed on a global basis. •Wrote/edited bylined articles, proactive pitches, corporate communications briefing books, award and speaking abstracts, executive and spokesperson biographies, news releases, media alerts and other specialized projects such as chapter revisions of C-level business book and scripts.•Worked with PR agency and other corporate team members to develop corporate and product-based stories and managed day-to-day relationship with the public relations agency. •Worked in a collaborative environment across the organization, including legal and global marketing, to obtain buy-in/ongoing support of strategic media initiatives and events.

Santa Clara, California, Us

Worked in HR organization managing immigration, international hiring and general relocation activities for the company.

Recruiter for technical positions including software and other technologies

Santa Clara, Ca, Us

Intern for human resources group during college.