Heather Spangler Email & Phone Number

Del Mar, Ca

I relish leading and collaborating with creative, marketing, and business development teams to produce incredible results for my clients. With a strong expertise in creative, all aspects of marketing and leadership, I manage and direct teams of writers, experts, clients, designers, producers and developers (for the past 20 years) in my own business and for others, producing very successful results and very happy clients.SKILLS • Business development • Team building and leadership• Client & vendor relationships• Multi-channel Marketing plans & strategy• Website development project leadership• SEO, SEM, PPC management• Social Media management• Web and graphic design direction• Product creation: content, packaging, and design• Brand messaging and positioning• Optimizing products for TV-based home shopping and mass consumer appealEXPERTISE• Understanding of the mass consumer• Customer retention and satisfaction• Health and wellness brands, personalities and businesses• Membership sites and online communities• Managing internal and outsourced teams• Entrepreneurial and startup business strategy and growth• Experienced creative eye that envisions and inspires visuals that make an impact

I have demonstrated exceptional leadership by spearheading the marketing efforts for newly acquired clinics, achieving substantial growth in new patient acquisition across our expanding network, which grew from 6 to 38 clinics in just 3 years. Leading a dedicated team, we established a nationwide network of integrative and functional medicine clinics, focusing on cash-pay models. My role included developing and executing robust marketing strategies encompassing paid social, paid search, SEO, and email marketing to consistently generate high-quality leads. We successfully acquired integrative medicine clinics, seamlessly integrating and enhancing their marketing and sales operations, thereby driving significant business expansion and bolstering our market presence. Throughout these endeavors, I effectively managed a team of 8 individuals and coordinated with 4 external agencies to achieve our ambitious growth objectives.

Costa Mesa, Ca

Bs Business Adminstration, Marketing

Education record