Heather Steenrod Email & Phone Number

Ann Arbor, Michigan

http://a2sf.org• Created and implemented the processes and structures needed to growand sustain the financial capacity of the agency, including leading thestrategic implementation of diversified fundraising programs includingunderwriting, endowment fund, individual gifts, family funds, grants, andadvertising totaling over $66Ok• Personally responsible for 23% growth in corporate sponsorships over2016 and 2018 through partnerships with Toyota and TD Ameritrade• Responsible for 6% growth in individual giving between 2017 and 2019• Secured $50k gift to establish Molloy Arts Education Fund• Worked together with team on securing foundation monies from DTEEnergy, PNC Bank, and the National Endowment for the Arts• Continually researched donor prospects and sponsor prospects;comfortable making cold calls• Cultivated and stewarded donors on a regular basis using movesmanagement• Demonstrated endurance during festival run: 3 weeks on-site• Conceived and produced inaugural pre-season event for 300 donors• Met regularly with board of trustees to clarify fundraising needs, provideresource material to maximize board ambassadorship; also recruited newtrustees on a regular basis• Coordinated VIP meet & greets with artists and donors• Assisted board chair and search committee in hiring Executive Director;provided strategic plan to quickly onboard with donor and corporateconstituents• Supervised one full-time employee, one part-time employee, and fivesummer interns

Ann Arbor, Mi

• Creates and implements the processes and structures needed to grow and sustain the financial capacity of the agency, including leading the strategic implementation of diversified fundraising programs to generate $350k in private revenue annually.• Increased revenue of annual fundraiser, “Harvest of Hope” by 108% from 2011 to 2014 by overseeing plan and executing silent auction, invitations, vendor contracts, food and beverage, audio/visual, advertising/PR, and day-of-event coordination. Gross revenue $100k, half comprised of corporate sponsorships. Sold out event for the past 3 years.• Developed a successful holiday appeal that resulted in a $23K increase over 2011.• Launched Amazon Wish List resulting in a 200% increase in in-kind giving for shelter and independent living supplies.• Oversees and conveys agency information, annual report, e-newsletter, and articulates the agency’s mission and vision within the organization, with external stakeholders, and to the community.• Actively recruits diverse community professionals for monthly career panels and moderated discussion with youth audience.• Continually researches donor prospects and cultivates donors• Analyzed agency-wide statistics as a member of Data Team that evaluates program progress specifically for case for support.• Member of organization's morale committee which was highlighted as the main reason Ozone House was recognized by the University of Michigan’s Ross School of Business as a finalist in their 2015 Positive Business Project.

Ferndale, Mi

• Responsible for sales team performance by creating and maintaining relationships with B2B accounts, annual revenue $14M• Hired and trained 8 account managers to drive comparative sales growth 16% over 2010 and 45% over 2009• Personally acquired new accounts by researching leads, presenting proposals via face-to-face meetings• Contributed to bottom line with a 25% profit margin on a consistent basis, a 2-point improvement over 2009• Initiated Social Media campaigns with Facebook, Twitter, YouTube to market to, educate, and engage customers • Wrote all press releases for product launches and marketing campaigns that were published by industry publications• Hired and managed graphics arts/creative department, provided direction on brand management for website, catalogs, trade shows, and direct mail

Ann Arbor, Mi

• Responsible for increasing sales of Corporate & Educational Sales Program annual revenue from $48M to $60M representing 3% of total company business • Developed sales structure from “passive” program to outbound “proactive” sales force – a first in Borders’ company history• Managed 4 National Sales Account Managers and 60 Sales Account Managers to drive corporate sales growth across the company, specifically focusing field resources to generate new and existing sales from institutional organizations (i.e. schools, libraries, hospitals, and churches) local, regional and national companies• Managed bi-annual Educator Appreciation Events totaling $20M in sales• Achieved company profitability goals by developing and ensuring implementation of program objectives, including budget management and discount oversight • Collaborated with Zone Vice Presidents, District Managers, Marketing Managers on sales & marketing opportunities • Developed, in conjunction with publishers and/or merchandising teams, selling/branding tools to drive positive sales results from institutional organizations, local, and national companies• Managed home office Field Sales & Service staff to provide field communication, marketing information, financial/sales reporting, and sales product support • Centralized merchandising and promotional strategies, involving publishers and vendors, including an “Industry Focus” program that featured customer demographic data, title information from various publishers, sell sheets, telephone scripts, conference call agendas, and goals for the following industries: Healthcare, Organized Religion, and Public Libraries.• Active member of several company Diversity Committees

• Responsible for all aspects of communication with the Borders superstore field teams re: cafe monthly promotions, new product launches, monthly educational materials, and due dates• Established cross-functional meetings with various home office teams (operations, marketing, merchandising, finance) that led to greater efficiencies on projects• Served as primary contact via email and phone for field team questions for 400 Borders superstores

• Led sales efforts in $8MM store• Managed, hired, reviewed performance of staff of 15• Responsible for monthly promotions, ordering and maintaining inventory• Responsible for maintaining store’s Local Interest section