Develop website content for various businesses in vast industries that deliver results.

Consult and collaborate with stakeholders to assess needs and identify specific goals. Develop powerful, strategic marketing and communication plans, as well as initiatives and partnerships with strong brand messaging and content that engages target markets and drives results to meet or exceed goals. Ensure overall operations and sales efforts are aligned with marketing in order to increase brand awareness, traffic, revenues, user experience and brand loyalty. • Provided marketing leadership for national science company including cohesive branding efforts, logo ideation, proprietary curricula development and editing, public relations and media placement, new business development, website content development and redesign, email marketing campaigns as well as restyling product images to reflect diversity and inclusion. • Responsible for all marketing, public relations and sales efforts for a new product launch in a niche market that resulted in securing new distributors, media placement and positioning the product for long-term sales and strong relationships.• Assisted with editing and the launch of a series of children’s poetry books focusing on dramatic science content literature.

Consulted with a variety of restaurants, restaurants groups and restaurant start-ups to build and heighten brand awareness, increase traffic, drive revenue and decreased overall expenses while improving customer satisfaction and return rates.• Coordinated and managed all marketing efforts for a healthy fast casual restaurant concept in Denver. This included research, business plan development, consumer testing, name ideation, branding, menu and recipe development and testing, website design, promotional slide deck, operational standards, uniforms, sourcing, bar program, sustainability, corporate culture, interior design and selecting launch location.• Revitalized concept and refined operations for independent restaurant which resulted in 35% increase in sales. Reduced labor costs 50% by transitioning to full-service and decreased food costs by nearly 50% through new purveyors, refining menu offerings, tweaking ingredients for recipes, eliminating ineffective dishes and creating attractive specials to drive repeat and generate new business. Restaurant subsequently received numerous awards from local newspapers and publications.• Streamlined operations and redesigned menu and menu offerings for authentic Mexican bakery to boost revenue and profit margin to better position brand for expansion. Bakery launched second location and was featured on Guy Fieri’s “Diners, Drive-Ins and Dives” Food Network television show which will have a long-term impact on revenues and traffic, as well as continued brand recognition to ensure the success of both locations.• Edited award-winning Texas Hill Country Cuisine Cookbook for established destination and restaurant, The Cabernet Grill at the Cotton Gin Village.

Consulted with museums and art organizations to develop new avenues of customers, redefine brand imaging, develop creative marketing strategies, improve annual events and attendance, increase revenue streams, grow membership base and secure new corporate sponsorships.• Researched, designed and developed nationally targeted cultural tourism program that positioned San Antonio as a leader in cultural tourism. Convention & Visitor’s Bureau subsequently refocused attention and funds to develop cultural tourism as a marketing focus. Cultural tourism remains a focus of the city's marketing initiatives as cultural tourists stay longer and spend more.• Worked with a variety of nonprofits to create collaterals and special events that augmented fundraising efforts by nearly 30% and doubled membership which also provided new revenue.• Led the efforts of an art organization's annual event. Secured all food participants in two months and handled all marketing, which resulted in increased attendance by 40% and reduced costs by 25%. • Served three years as marketing and public relations strategist for Texas festival that was waning in attendance and relevance. Developed new programs, secured new partnerships and elevated attendance by nearly 30% and sponsorships by 55%, thereby boosting revenue and guaranteed the festival’s future.• Created comprehensive marketing plan for science and history museum to reach new market segments and maintain current visitors through website development, brand development, digital and traditional marketing campaigns, media placement, collaterals, promotions, corporate sponsorships, direct mail, membership events as well as cooperative marketing programs. Developed robust marketing strategies and initiatives which increased museum attendance by 34% and secured $300,000 in new sponsorship funds.

Lived and worked in Mexico consulting with resorts, hotels, international restaurant groups and international companies to redefine their brand images, develop effective marketing campaigns, create dynamic website content (in English and Spanish), drive new business, streamline operations, create memorable events and more.• Sales and marketing consultant for 30-room boutique hotel, marina and resort on 30-acres of prime oceanfront property in Zihuatanejo, Mexico, and lived on property. Remodeled and rebranded as five-star resort destination. Developed and executed comprehensive marketing plan, worked with travel wholesalers and public relations agency to strategically target select US markets. Managed reservations and sales team, hired and managed staff of 100 and developed robust guest relations program. Created seasonal and holiday menus for two resort restaurants, collaborated quarterly with visiting chefs to devise new recipes and update menus as well as enhance FOH and BOH training. Orchestrated all events, including groups, conventions and weddings. Commitment to excellence, improved brand awareness and increased revenues which paved the path to sell off the resort's hotel component.• Generated bilingual website content (English/Spanish) for international restaurant and hospitality group to prepare well-known Mexican brand for US entry. Worked in tandem with chef to revitalize menus, presentation and recipes for multiple stateside locations which generate over $50 million annually.• Produced compelling PowerPoint presentation for international pipeline company that resulted in successful negotiation for a significant project.