Heather Williams Email & Phone Number

Minneapolis, Minnesota, United States

Core Competencies• Program Leadership: Successfully lead high-revenue programs, navigating complex challenges and ensuring alignment across diverse stakeholders.• Strategic Consulting: Collaborate closely with senior leadership to develop and execute strategic initiatives, providing expert guidance and thought partnership.• Process Optimization: Led teams in operationalizing and streamlining business processes for new product capabilities and quality control.• Data-Driven Decision Making: Leveraged data analytics to inform strategic decisions, identify opportunities, and drive continuous improvement.• Effective Communication: Fostered collaboration and transparency through clear communication strategies, resulting in streamlined workflows and increased efficiency.• Cross-Functional Collaboration: Fostered strong relationships with cross-functional teams to ensure alignment and effective execution of strategic plans.• Change Management: Implemented comprehensive change management routines and standardized project templates to ensure successful transitions and minimal disruption.• Risk Mitigation: Proactively identified and mitigated project risks through rigorous analysis and contingency planning.• Executive Communication: Delivered clear and concise presentations to C-suite executives, effectively communicating complex information and driving strategic alignment.• Stakeholder Engagement: Built strong relationships with key stakeholders, fostering trust and collaboration to achieve shared objectives.• Change Management: Led successful change management initiatives, effectively navigating organizational transitions and minimizing disruption.

Minneapolis, Minnesota

• Enhanced data quality through effective project management, including workload planning, progress tracking, and cross-functional collaboration. • Improved team performance by using data-driven insights to provide targeted performance support to twelve Item Data Specialists.• Led global Q4/Holiday digital item strategy, overseeing item data and content quality to optimize online item performance & reporting results to leadership.• Successfully executed high-profile brand launches by providing teams with necessary resources and serving as trusted escalation point to ensure focused execution.

Minneapolis, Minnesota, United States

• Manage artist relations and event logistics: Coordinate the application, jury selection, and booth placement process for 250+ artists. Serve as the primary point of contact, addressing artist inquiries and concerns promptly.• Optimize event layout and traffic flow: Design the event layout to maximize visitor engagement and minimize congestion. Strategically place artist booths to ensure optimal traffic flow and enhance the overall attendee experience. Account for artist feedback each year.• Enhance communication and feedback: Draft and edit press releases to generate media interest and reach target audiences. Produce engaging website content to inform visitors about the event and attract artist participation. Actively sought feedback from artists to understand their needs and identify areas for improvement.• Analyze pricing and revenue generation: Conduct market research to determine competitive booth pricing and pricing for additional amenities. Analyzed pricing data to optimize revenue generation while maintaining artist satisfaction.

Minnetonka, Minnesota

• Successfully executed over twenty sales operations programs that directly contributed to process efficiencies and improved Medicare & Retirement agent satisfaction. Closely monitored and managed key performance indicators such as budget, scope, quality, timeline and benefits.• Led implementation of new third-party SaaS product with over twenty-six integration points, diverse business stakeholders, and conflicting stakeholder viewpoints. Sharpened expertise in RFP processes, procurement, and negotiations for statements of work. Demonstrated strong financial acumen by overseeing $3.5 million program budged. • Developed and implemented a new sales agent program with a focus on providing a superioragent experience, navigating the program's unique challenges with tact and diplomacy.• Effectively managed scope and timeline changes to maintain budget constraints while offeringinformed recommendations to stakeholders for necessary adjustments.• Expertly facilitated various meetings, including stakeholder, requirement-gathering, and QA/UAT issue resolution sessions to drive project progress, address challenges, hold others accountable, and escalate critical issues to leadership.• Served as Change Agent and led successful transition from Waterfall to Agile methodology, overcoming resistance and misalignment among business teams. • Standardized project documentation to reduce confusion and rework.

Minneapolis, Minnesota

• Created and executed value-added content remediation plans, partnering with Taxonomy and Site Merchandising to deliver optimal ecommerce site experience. • Represented Product Content team as SME for Product teams building content management systems. Documented business processes, tracked progress, and reported results to leadership.• Established and implemented effective content governance strategies resulting in more impactful search algorithms. • Provided valuable recommendations and insights to cross-functional stakeholders regarding both consumer-facing website experiences and backend business systems.

Minneapolis, Minnesota, United States

• Managed weekly grocery advertising for circular by effectively advocating for business needs while ensuring alignment with brand standards and circular strategy guidelines.• Project managed a wide range of advertising campaigns outside of the circular, including national digital, print, mobile, out-of-home, direct mail, and coupon initiatives.• Collaborated closely with buyers to develop and implement effective grocery strategies. Forged strong partnerships with various teams across the business to drive successful outcomes and gain support for the initiatives I championed.• Demonstrated exceptional attention to detail and organizational skills while managing multiple campaigns in a fast-paced, deadline-driven environment.• Gained extensive presentation experience, including regular presentations of financial recaps to senior leadership and weekly circular revisions to the marketing team.

Minneapolis, Minnesota, United States

• Provided technical and administrative support to over 100 vendors utilizing electronic data (EDI) application systems. • Partner with supply chain teams to solve challenges with EDI transmission and barcodes, ensuring shipments were received and routed appropriately through network.• Analyzed performance reports to identify and address formatting and accuracy errors in EDI documents. • Cultivated strong working relationships with vendor partners to drive continuous improvement and optimize EDI performance.

Minneapolis, Mn

• Successfully led large-scale events: Directed the Minneapolis Bike Tour, a 40-mile cycling event with over 4,000 participants, generating $100,000+ annually. Managed all aspects, including staff, volunteers, marketing, logistics, and sponsor relations.• Created and managed sustainable events: Developed The Homegrown Experience, a sustainable food and wine show, attracting 45 vendors and 400 attendees. Handled marketing, vendor relations, and served as a media spokesperson.• Demonstrated project management expertise: Led the Lake Harriet concessions RFP process, ensuring stakeholder alignment and driving consensus among diverse groups. Coordinated meetings, gathered information, and prepared comprehensive documentation.• Pioneered social media marketing: Introduced and implemented social media strategies to effectively promote events and programs. Consulted with the Public Information department on emerging trends and best practices.• Oversaw website development: Managed the selection of a web design firm and served as the project manager for the creation of the Minneapolis Bike Tour and Minneapolis Park & Recreation Board websites. Utilized content management systems for ongoing updates.• Executed comprehensive marketing campaigns: Developed and executed marketing plans, including print, online, social media, press releases, and multimedia advertising.• Served as a media representative: Represented the organization in media interviews, including live and filmed television appearances.• Demonstrated creative design skills: Designed and edited advertisements, posters, and invitations using Adobe Illustrator.

St Paul, Minnesota, United States

• Coordinated logistics of over 50 tradeshows, technology fairs and customer training sessions, including managing vendors, budgets, invitations, catering and product showcases.• As a representative of a distributor, used communication skills to enhance relationships between vendors nd their customers. Supported management and sales staff by preparing sales literature and presentations.• Worked professionally with representatives from over 30 vendor companies.• Designed and distributed monthly customer e-newsletter and maintained company website.• Planned annual vendor awards ceremony, including invitations, catering, gifts, and golf tournament.

St Louis Park, Minnesota, United States

(Started as internship, was offered position based on performance)• Led promotional events by acting as client contact, supervisor to interns, and interfacing with the general public on behalf of local radio stations• Managed event calendar for website• Ensured on-air talent had successful appearances by coordinating with client location

Bis, Marketing, Communications, Psychology

Masters In Project Management, Masters Of Science In Project Management

Certificate In Sustainable Supply Chain Management

Certificate In Women’S Leadership