Heather Zidell Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Responsible for selling all of Clear Channel’s assets including RADAR, our proprietary mobile data and analytics suite, as well as programmatic DOOH.

Dallas, Tx

• Managed all sales and business development activity for a local cupcake business. • Hired, trained, mentored, and supervised a team of 8 including Managers, Assistants, Bakers, and Decorators.• Prospected and built relationships with key accounts that generated 25% of total revenue.• Established sales goals and coached team to provide excellent customer service. • Oversaw all daily operations, including design, production, finance, marketing, and social media.Key Accomplishments• Recognized as a Top 100 U.S. Small Business Owner by Yelp; flown to Yelp headquarters for a 3-day meeting with other honored businesses from across the country to discuss best practices.• Won Best in Show for Products and Best Customer Service from ZipRecruiter.• Created and implemented sales sheets to improve the effectiveness of the sales process for all employees.

Dallas, Tx & New York, Ny

• Managed all sales and business development activity for online, mobile, and video digital advertising for the Midwest region, including Texas, Oklahoma, Louisiana, Michigan, Ohio, Georgia, Minnesota, and Illinois. • Oversaw a total sales portfolio that generated millions in annual sales revenue.• Hired, supervised, and mentored a team of 6 Sales Executives responsible for selling to Marketing Managers and Digital Ad Buyers.• Managed a budget, a personal portfolio of key accounts, and territory leads.• Assigned specific account territories, created sales goals, and managed underperforming Sales Executives.• Trained and coached the sales team in all aspects of new business development, including consultative sales techniques, negotiating skills, overcoming objections, and closing sales.• Built and maintained relationships with senior and executive leadership of clients and agencies, including Vice Presidents of Marketing and Chief Marketing Officers. • Collaborated with the Media Strategy department to create proposals and presentations specific to each client’s overall goals.• Worked closely with Account Management to ensure campaigns were on track to meet goals.Key Accomplishments• Built a relationship with a key decision-maker on the Nissan account; became Nissan’s No. 1 partner within 6 months and its go-to partner on all new advertising opportunities.• Successfully brought on the large pharmaceutical company GlaxoSmithKline (GSK) as a client based on a relationship from a previous job.• During the first 2 weeks in the position, closed a 1-month campaign with a national advertiser new to the company.

Dallas, Tx

• Managed all sales and business development activity of digital advertising solutions across Time Warner properties.• Managed a personal portfolio of 3 accounts that generated millions in annual sales revenue.• Hired, supervised, and mentored a team of 2 Sales Executives.• Built and maintained relationships with key client accounts, including Dell Computers, Cadbury Schweppes, Nokia, Click Here/Richards Group, Western Union, and EchoStar.• Sold directly to Marketing Managers, Media Buyers, and Marketing Vice Presidents.• Worked closely with the Media Strategy department to create custom proposals.• Collaborated with Account Management on post-sales and management of client accounts. Key Accomplishments• Achieved $10+ Million in sales revenue in 2005, 137% of goal.• Winner of the inaugural President’s Club Award for exceeding goals $500K over budget in 2006.• Recognized as a Top 10 National Seller in 2006.• Achieved $5+ Million in sales revenue in 2004.• Achieved $6 Million in sales revenue in 2003, exceeding annual budget by more than 4%.• Managed the key account relationship with Dell Computers; increased its annual spend by several million.