Heather Zidell Email & Phone Number

San Francisco Bay Area

• Recruited, hired, and developed teams of Account Managers and Coordinators • Manage teams of six to eight direct reports, honing skills and creating talent for internal promotions • Oversaw hotel revenue growth for Northern California with primary focus in San Francisco• Held quarterly hotel social and learning events in key markets with high participation ratios • Track record of increased annual market-share in top markets year over year by fostering relationships and analyzing data with key stakeholders to make strategic account decisions• Negotiated contracts and acquired boutique hotel chains, such as Kimpton, Larkspur and Commune Hotels; responsible for fostering and overseeing long-term profitable business relations• Created an RFP and won bid with San Francisco Travel to be their website booking engine • Travel to other Booking.com offices, providing sales tactics and mentoring to Account Managers and Account Executives to strengthen their knowledge on programs and partner relationships

San Francisco Bay Area

• Developed and managed a portfolio of over 1000 accommodations in Northern California• Managed partnership acquisitions with hotels, motels, hostels, and vacation rentals, starting with contract negotiation to profitable revenue generation throughout the Northern California markets• Maintained active knowledge of local events that impacted markets, and strategized with partners on how to increase conversion, revenue, and profile visibility• Attended local HSMAI and SF Travel events

R & R ADVERTISING, INC. – Austin, TX April 2004 – October 2005Account Executive• Managed recruitment advertising for eleven national accounts including California Pizza Kitchen, Red Robin Gourmet Burgers, and Houlihan’s• Developed media plans for recruitment events and new store openings based on market segment and demographics• Provided human resources consulting to Human Resource Managers on recruitment strategies, employee retention, recognition and motivational programs• Created national print and web recruitment ads• Increased account volume resulting in higher company revenues

• Coordinated new hire administration for 600 restaurant managers annually for 250+ nationwide locations and served as the principal recruiting contact for 50 multi-unit operators and 8 recruiters• Performed numerous internal human resources responsibilities and coordinated online recruiting for restaurant management• Designed recruitment advertisements for online recruitment websites• Tracked/analyzed market turnover, diversity, and sourcing trends