Heath Westover Email & Phone Number

Tukwila, WA, US

San Francisco, California, US

• Managed engagement metrics approach, including the launch of new banking products, optimization of acquisitions funnels, and deepening customer relationships
• Developed team members to improve analytical outcomes, better communication with stakeholders, and proper analytical approaches
• Transitioned the Engagement Data environment to Snowflake.

Walldorf, BW, DE

• Drove the reporting and analytics program for B2B, focusing on global relationship nurture marketing programs, including reporting and campaign testing.
• Architected a data-driven conversion propensity model for multiple product lines across global regions that promptly moved quality leads to the right sales team.
• Identified new KPIs that guided preferred behavior among marketing and sales teams resulting in better partnerships with earlier and more qualified leads to achieve desired sales outcomes.
• Reconfigured how data was approached, eliminating roadblocks to data access and ensuring better reporting.

Minneapolis, MN, US

• Led a team of analysts and modelers developing a program of agile business intelligence and analytics insight environment from various data sources to drive actionable insights.
• Engendered a measurement culture across business partners leading to a metric-driven mindset supporting the business line’s transition to an agile and customer-centric development approach.
• Turned the team from an average to a high-performing partner that then drove innovation and delivered over 100 analytic projects annually for the business.
• Outproduced a team of 30 FTE with only 6 providing Business Intelligence and Analytics projects.
• Spearheaded Tableau (including running an enterprise-wide users’ group), Alteryx, and traditional tools like SAS, DB2, and Adobe Analytics.

Chicago, Illinois, US

• Created a Center of Excellence for customer-centric analytics and reporting that made a greater level of detail at the customer level and more efficiently enabled timely reporting and forensics.
• Managed all business intelligence for Digital Banking Channels, including reporting and insights-driven analysis.
• Added engagement metrics to traditional banking transactional metrics, increasing user satisfaction by over 15%.
• Developed a user segmentation and predictive marketing platform to increase adoption and cross-sell opportunities.

New York, NY, US

• Delivered game-changing analytics and insights for clients leveraging multi-channel data and an understanding of the business forces acting on the business
• As an integral part of the new business pitch team, helped drive growth through recent business acquisition using primary, and secondary research and development of acquisition models
• Developed reporting tools that enable the correct data to be available at the right level of detail to the right team members to ensure accountability
• Increased knowledge of marketing analytics across all team functions through education and application and encouraged a “data craving” creative process>Encouraged a learning culture among clients and implemented.
• Worked with world-class clients such as US Air Force, Genentech, Method, Stainmaster Carpets, Sony Playstation, Silver Oak Cellars

New York, New York, US

• Developed global marketing strategies and measurement plans to maximize optimization opportunities by leveraging cutting-edge technologies and platforms
• Collaboratively developed site strategy, social media, and advocacy program for PayPalX and x.com
• Utilized analytics (i.e. Google Analytics, Omniture, and Webtrends) and strategic tools (i.e., Forrester, Hitwise, Nielsen, and Dynamic Logic) to drive insight into customer behavior
• Drove increased acquisition, retention, and lifetime value with PayPal and UBS with data-driven improvements in visitor engagement
• Drove reporting innovation through the development of dashboards and reporting widgets
• Strategic planning and measurement in award-winning global campaigns with almost 4 million successful visits (visits resulting in preferred user behavior)

Salt Lake City, Utah, US

• Managed Online Marketing Team and had P and L responsibilities in an agency environment
• Innovated in a resource restricted environment with tight deadlines
• Increased online and inbound phone conversion and ensured a decrease in cost per acquisition by nearly 50%
• Leveraged analytical tools (in house and Omniture) to maximize growth data driven insights
• Implemented an effective Multivariate Testing platform and campaign pathing tool to maximize media spend across multiple channels
• Developed a Paid Search taxonomy to optimize the marketing funnel and increase efficiency

Salt Lake City, Utah, US

• Designed online shopping experience optimizing for usability, increased revenue, and increased conversion
• Facilitated team members from Sales, Marketing, and IT to identify key wins and build consensus
• Designed, built, and launched sites under tight constraints and with few resources
• Worked within a multi-channel marketing team to maximize results from media spending across all media channels
• Leveraged Omniture’s SiteCatalyst reporting to improve conversion rates
• Sites worked with: StriVectin.com, Relacore.com, EstrinD.com

Lehi, Utah, US

• Identified site improvements that resulted in an average of 50% increase in conversion, in some cases increasing revenue as much as $150 million
• Analyzed marketing efforts to maximize ROI and increase conversion rate
• Developed reports to identify web site strengths and weaknesses
• Worked with world class e-commerce sites such as: MSN, eBay, Overstock, eBags, Bell Canada, Timberland and Qwest
• Worked with world class non-commerce sites such as: Novell, CareerBuilder.com, Edmunds and Kelley Blue Book
• Provided user training in both on-site and on-campus situations

Bachelor Of Business Administration - Bba, Innovation Management

Organizational Behavior Studies