Heba Katoon Email & Phone Number

Philadelphia, Pa, Us

New York, United States

• Led the development and execution of a comprehensive communications strategy for the Women Deliver 2023 Conference (WD2023), driving global engagement. Currently spearheading strategic planning for the upcoming WD2026 Conference.• Secured 2,500+ media mentions, achieving 16M AVE impressions. Managed communications risks and established media partnerships with Devex, Thomson Reuters Foundation, and Girls’ Globe to enhance visibility.• Directed five external PR consultants and agencies, including Edelman and PlanitSwiss, to create compelling materials, contributing to 6,500 attendees from 170 countries, plus virtual participants.• Aligned 120+ WD2023 public-private partners on key communications themes through the Global Communications Advocacy Group, fostering collaboration and unified messaging.• Developed a digital media strategy that boosted social media engagement to 45M reach and increased website traffic by 34M through innovative storytelling.• Assisted the External Relations team in crafting grants for WD2023, resulting in a 50% increase in successful proposals.• Oversaw Women Deliver's refreshed brand identity, ensuring all communications adhered to the style guide and organizational values.• Produced a range of inclusive, evidence-based materials to convey key policy advocacy priorities to stakeholders and decision-makers.• Implemented advocacy strategies that raised visibility on family planning, sexual and reproductive health, maternal and child health, and gender data, elevating women's rights in development agendas.• Led monitoring and evaluation of communication outcomes against KPIs, implementing an improvement strategy for WD2026. Published reports for transparency and public benefit.

New York, United States

- Developed and implemented communications strategy for the Generation Equality Forum and #ActforEqual campaign, ultimately driving $40B in commitments.- Position the #GenerationEquality Forum and #ActForEqual campaign on social media, resulting in 1.2B in social media reach and lead on key digital initiatives such as the #ActforEqual Week of Action.- Coordinated media outreach with Ogilvy, achieving 9,500+ media mentions with 30B potentialimpressions and $57M AVE, securing top-tier global media coverage.- Collaborated with external PR agency and internally to secure UN Women Goodwill Ambassadors and other influencers' support to the campaigns on social media.- Worked with UN Women regional offices to ensure global consistency across organization owned channels, as well as comms teams of sister UN agencies and over 1000 Generation Equality Action Coalition Commitment Makers.- Managed Generation Equality Forum communications and digital platforms, including the GEF website, audiovisuals and newsletters, with over 4M campaign video views and over 750K website visits.- Enhanced global public and policy commitments for women's and maternal and child healthinitiatives through communications advocacy campaigns under the Generation Equality ActionCoalition's global plan.- Led on the reporting against indicators on communications evaluation.

Philadelphia, Pennsylvania

- Develop the Hope Center's Style Guide and Branding Guidelines- Manage social media platforms. Strategized to grow audiences and engagement by creating timely content and tracking analytics.- Produce daily and annually monitoring and analytical media reports - Formate The Hope Center's publications- Engage in managing of the website, including its content and design update- Develop bi-monthly newsletters- Design graphics and visuals to visualize various publications and communication products.

Arab States

- Developed and coordinate the implementation of the regional Communications strategy and action plan for the Youth Leadership Programme 'YLP' and the Regional Network for Women in elections- Managed YLP website and social media accounts- Prepared media kits and handled media partnerships

Arab States

- Designed and implemented regional communications strategy and action plans for various projects- Built media partnerships and organized successful media events gathering key influencers in the global and regional press and their audiences- Led the communications aspect of the regional study IMAGES MENA, securing 450+ international, regional, and national media coverage of its launches and activities- Managed and supported successful campaigns such as #BecauseIamAMan, #TaaMarbouta and implemented global #HeForShe and #16Days regionally- Monitoring and Evaluation of the communications efforts and media outreach- Enhanced celebrity engagement activities - Liaised with HQ Communications team on global themes, national implementation of global campaigns, and supported the communication activities of UN Women country offices in the region- Supported youth engagement initiatives such as #HerStory #YLP, and the drafting and reviewing of the UN Women Youth Advocacy Toolkit- Coordinated the production of virtual reality videos on men engagement in gender equality and women empowerment- Managed the website and social media platforms- Scripted and conducted interviews for UN Women in the media

Egypt

Teaching load included: Digital Media, Online Journalism & campaigning, Marketing, Data Viz, Design Thinking

Egypt

- Designed branding guidelines for the Citizenship Initiative project- Led the communications and advocacy aspects for the Ta'a Marbouta campaign - Created communications materials for the political portfolio

London, United Kingdom

Digital Manager - Website and Social Media

Egypt

Master'S Degree, Mass Communication/Media Studies, Merit

Doctor Of Philosophy - Phd, Communication And Media Studies

Research interest: Digital feminism, Big data-driven advocacy, and Communication for social change.

Bachelor'S Degree, Mass Communication/Media Studies