He Cheng Email and Phone Number

Main Scope of Work:• Integrated communication planning: based on clients’ needs and brief, lead the team to produce integrated communication plan, involving online & offline, digital, social & e-commerce campaigns• Integrated project management: based on campaign budget and CPS, manage the team & 3rd party vendors to make sure the projects are well conducted and meet clients’ KPI• Media, KOL, celebrity resources maintenance: ① proactively reach out to media, KOLs & celebrities in education, beauty & fashion, lifestyle, nutrition, sports, etc. fields, to obtain first-hand industry information; ②create in-depth, on-trend content to pitch top media & KOL to earn exposure opportunities• Entertainment marketing: ① proactively reach out to entertainment companies to collect first-hand celebrity information; ② assist clients to sign on-brand candidates with cost-effective package; ③ co-create high-end communication content with the celebrity team to make sure brand’s key message are well delivered to the fans and boost fans engagement with the brand• Social platform operation: independently run the cooperate Instagram & LRB platforms for the client; produce on-trend social content & leverage KOL resources to recruit fans, improve brand awareness, and increase fans’ engagement

Main Scope of Work:• Digital communication planning: based on clients’ needs and brief, lead the team to produce digital communication plan, involving social content, media & KOL strategies, H5 & AR campaigns, etc.• Digital project management: : based on campaign budget, KPI and anticipated timeline, lead the team and manage 3rd party vendors to produce high-quality outputs for the clients• Social platform operation: based on clients’ communication needs, lead the team to produce social media content strategies and schedules.; leverage brand assets, KOL resources to improve the brand’s awareness and boost fans’ engagement

Main Scope of Work:• Media relations: ① proactively reach out to industry media to maintain good relationship; ② create high-end, on-trend news content and pitch for exposure opportunities• Campaign planning: based on clients’ brief, contribute to produce creative communication plans• Overseas social media operation: run corporate Facebook and Twitter social platforms for the clients; create on-brand content to recruit overseas fans; leverage brand assets and KOL resources to improve brand images