Heeyeon Joo Email & Phone Number

대한민국 서울 중구

 Specialized in CX research (consumer experience journey & NPS) globally and retail performance Dashboard development and consulting Quantitative & Qualitative Research Responsible key accounts Samsung Electronics: Global Direct Consumer Center, Global Marketing Center Main projects Retail NPS- Analyzing the retail performance for a smartphone with the key action plan in 35 countries- Developing the dashboard and web reports Consumer Experience Monitoring- Monitoring the current performance in the major touchpoints and analyzing the reason why- Deriving the strategic direction by understanding the consumer experience journey and analyzing the brand competitiveness- Consultation for the consumer experience journey- Developing the dashboard and web reports

대한민국 서울 강남구

 Quantitative & Qualitative Research Specialized in the retail performance measurement and analysis and the decision making of the product launching Main client: Samsung Main projects - Total retail solution: Diagnosis of retail performance and Developing the action plan accordingly, Monitoring the retail performance based on the dashboard platform after applying the action plan (including the development the dashboard for monitoring) - Online community: Testing the trial product and deriving the improvement before launching - Consumer decision journey for mobile phone in 3 countries: Understanding the market and the consumer and deriving the action plan for each touchpoint by CX journey

Seoul, Korea

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Client Service & Brand managementMarket Research Head

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