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I've succeeded in creative, editorial content spaces as well as with on-time technical operations and delivery - I uniquely understand both sides of the streaming media landscape.I bring a wealth of expertise in large-scale end-to-end operations, real-time publishing, and metadata/taxonomy frameworks.I've managed, maintained, analyzed, and optimized streaming media operations and infrastructure for industry-leading IPTV, TVE, and OTT offerings.I've consistently demonstrated a knack for proactively identifying obstacles and finding the most efficient solutions, but I’m more than just a problem solver; I’m an indispensable asset to any team. My hallmarks include unwavering reliability, immediate responsiveness, and an insatiable desire for excellence. I adjust to rapidly changing conditions and business priorities like it’s second nature – because, well, it’s what I’ve done all my career.
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Manager, Video OperationsUplynkWashington, Dc, Us -
Manager, Video OperationsEdgio Jun 2022 - PresentPhoenix, ArizonaWe provide 24/7 global content delivery services and scalable solutions for high-volume streaming online video including digital ad insertion. Our team ingests over 250,000 assets yearly into a Digital Asset Management system for processing to multiple Verizon FiOS storefronts, generating $20 million + in gross revenue.• I monitor our production DAM platform, resolve workflow errors, escalate systemic failures, and create solutions to eliminate these obstacles to on-time delivery.• I work independently auditing and mapping inbound metadata from over 50 partners to a normalized internal structure, maintaining data integrity and our controlled vocabulary, before remapping to established outbound delivery specifications.• I work with platform development engineers to improve the configuration and functionality of our content management application stack while defining requirements for new features through design, testing, and implementation.• I conceptualize opportunities to improve our content ingestion workflow by deploying automation scripts, enabling continuous operations without user input or interference.• I have been recognized for developing strong vendor relationships by prioritizing customers and consistently exceeding expectations in highly collaborative, cross-functional environments. -
Video Operations Manager (Verizon Media Group/Edgecast)Verizon Media 2017 - 2022Dulles, Virginia• Worked with team members as our DAM migrated from a proprietary vendor's platform to a new internal system integrating multiple open-source software offerings. Reviewed and audited new workflows and procedures to ensure parity and compliance with existing production outputs. • Communicated with internal and external stakeholders to ensure end-to-end operations fulfill requirements, SLAs, and delivery specifications. Coached other team members on how to resolve errors/follow proper procedures while managing overall escalation processes and recovery procedures. • Adapted existing workflows and standards due to changing business priorities to absorb new work and extend platform reach. Established a deadline-oriented approach focused on on-time delivery of products and services.• A self-directed, disciplined, and confident leader who delivers exceptional results through strategic thinking, innovative problem-solving, and managing teams for performance excellence. -
Manager, Senior Business Tech Operations (Oath)Verizon Media 2016 - 2017 -
Senior Content Engineer (Verizon Digital Media Services)Verizon Media 2014 - 2016 -
Metadata Engineer (Verizon Digital Media Services)Verizon Media 2012 - 2014 -
Functional AnalystRei Systems 2011 - 2012Sterling, VaPart of a team supporting the Small Business Administration’s website, www.SBA.gov, in a client-facing role as a liaison between development resources and business stakeholders.• Created technical and functional requirements for new website offerings, including drawing wireframes, gathering user experience feedback, and making recommendations for product engineering upgrades.• Analyzed information and publishing workflows within a Drupal CMS for gaps, improvements, and other operational problems. • Performed additional product management duties, such as interpreting web analytics reports to drive strategic recommendations for an ongoing product road map. -
Senior Photo EditorAol 2006 - 2011Dulles, Va• Provided and published visual content (photographs, videos, graphics) for AOL News, and kept the website’s visual reporting newsworthy and up to date. Continuously worked with the technical, legal, and content aspects of Web publishing including search engine optimization (SEO), content management systems (CMS), and digital asset management (DAM) systems. • Launched internal publishing tools – Digital Asset Managers, JIRA request trackers - in collaboration with developers by establishing requirements and validating delivered software against desired workflows.• Created end-user documentation for internal publishing tools and content management systems, instructed co-workers on proper procedures to comply with company best practices, and validated off-site workers had passed mandatory legal training to publish on AOL network sites.• Acted as a technical liaison and lead for a 40-person department, charged with evaluating workflows for inefficiencies, tracked Omniture web metrics for proposed resource realignments, and monitored publishing systems for chronic anomalies and failures.• Team Building: Selected, managed and guided additional contract photo editors when required for large-scale events, trained and integrated them into standard workflows -
Photo EditorAol 2004 - 2006 -
Contract Photo EditorAol 2003 - 2004 -
Freelance PhotojournalistThe Virginian-Pilot 2001 - 2003Norfolk, VaWorked as a freelance photojournalist for various local, national, and international news media agencies/clients including Getty Images, The Virginian-Pilot, and Old Dominion University. Specialized in covering live news and sports events while working with extremely tight deadlines. -
Sports Photo EditorThe St. Petersburg Times 1998 - 2001St. Petersburg, FlSuccessfully built and managed the sports photography team for a 400,000-circulation newspaper. Organized all aspects of major events coverage - Super Bowl, Final Four, etc. - directing from concept to implementation and managing multiple projects/priorities. -
Photo Editor, One-Year ResidentChicago Tribune 1997 - 1998Chicago, IllinoisResponsible for editing and publishing photos for a Top 10 circulation (600,000+) U.S. daily newspaper. Worked with newsroom management to select and display appropriate visual journalism for section fronts, including A1, during one-year residency. -
Photo InternLandmark Communications 1995 - 1997Norfolk, VaAccepted into Minority Intern Program and rotated among three largest Landmark Communications newspapers - Roanoke Times, Greensboro News & Record, Virginian-Pilot - as a full-time photojournalism intern. Initial year-long term extended out additional months due to exceptional performance.
Mike Heffner Skills
Mike Heffner Education Details
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Mass Communication, Magna Cum Laude
Frequently Asked Questions about Mike Heffner
What company does Mike Heffner work for?
Mike Heffner works for Uplynk
What is Mike Heffner's role at the current company?
Mike Heffner's current role is Manager, Video Operations.
What is Mike Heffner's email address?
Mike Heffner's email address is mi****@****dia.com
What is Mike Heffner's direct phone number?
Mike Heffner's direct phone number is (877) 334*****
What schools did Mike Heffner attend?
Mike Heffner attended James Madison University.
What skills is Mike Heffner known for?
Mike Heffner has skills like Content Management, Seo, Wordpress, Editing, Journalism, Newspapers, Video, Web Content Management, Cms, Web Analytics, Digital Media, Copy Editing.
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Mike Heffner
Milwaukee, Wi3gmail.com, jxe.com, dominion-properties.com7 +141440XXXXX
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Mike Heffner
Blacksburg, Va8librato.com, librato.com, fesnel.com, librato.com, librato.com, netlify.com, evergrid.com, netlify.com -
Mike Heffner
Santa Cruz, Ca -
Mike Heffner
Raleigh-Durham-Chapel Hill Area3advaoptical.com, gmail.com, overturenetworks.com3 +191933XXXXX
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