Heide Keith Email & Phone Number

United States

Digital Content Quality Control Specialist role is responsible for ensuring the content on our company websites meet specific specifications and requirements.

Janesville, Wisconsin

4407 Milton Ave., Janesville, Wis

Build the agency’s brand and contribute to the growth of this small business.• Communicate what differentiates Colleen Frentzel as an insurance professional.• Draft and maintain annual marketing and social media plans to support the agency’s business goals.• Plan and execute promotions campaigns to support district goals set for the agency, product release and agency events.• Assess, research and recommend local events that align with the agency’s brand and business goals.• Optimize agency website and social networking presence.• Coordinate customer communications to ensure consistent brand messaging and compliance.• Build relationships with individuals to become centers of influence for the agency in both business and non-profit scenarios.• Support team members and assist with customers and prospects who communicate with us by phone and in-person.

Madison, Wisconsin Area

Created effective communication portfolios utilizing strategies and plans designed to build an audience understanding and support of campaign/company objectives. Developed copy solutions for multi-channel integrated campaigns. • Wrote content for online (email / web / social media) and print vehicles.• Coordinated the communication and approval process from plan to implementation.• Advised project leads on the best channels to use for communications based on audience size, location and action to be taken.• Recommended metrics as a planning component in communication plans and decision-making regarding appropriate communication channels.• Provided communications planning and support for the following business divisions at American Family Insurance: Business and Workplace Services (facilities, environmental sustainability), Commercial and Farm/Ranch, Protection and Safety, Human Resources (employee events, business resource groups, diversity and inclusion) and Information Services (security).• Experienced relationship-builder who can work independently or as part of a team.• Encouraged adoption of internal social media and trained staff on ways to use this communication channel.

Madison, Wisconsin Area

Field communications support for billing, payment systems and service projects.•Drafted and maintained communication plans for project leads and stakeholders that supported business needs.•Drafted and proofread web and print content.•Wrote Flash media scripts for field and policyholder audiences. Policyholder piece created with our Media team won a video award – Media Communications Association International/Madison Chapter.•Demonstrated ability to multitask and coordinate several projects of varied complexities simultaneously.•Provided promotional materials, updates and surveys for marketing and philanthropic campaigns.

Madison, Wisconsin Area

Consulted division leaders on best ways to position the retirement and executive benefits product lines and services to the credit union leaders and their staff.• Articulated and presented concepts in written and verbal form.• Applied the brand voice across all segments and channels to ensureconsistent execution while adhering to schedules and delivering high-quality work.• Educated business partners on best ways to reach their intended audiences and deliver results.

Madison, Wisconsin Area

Led the development and delivery of marketing and communications for CUNA Mutual’s B2B and B2E retirement and executive benefit programs through all channels. Managed one full-time staff person.• Ensured brand consistency across all channels.• Maintained communications and collaboration with all marketing entities.• Established and maintained relationships with internal/external partners and vendors to position CUNA Mutual’s placement in the credit union marketplace. • Worked with internal print and mail distribution team members to coordinate email/print education and marketing campaigns.

Madison, Wisconsin Area

Researched and responded to credit union staff questions regarding their retirement plans and insurance products by telephone and email.• Built and maintained good working relationships with internal and external partners.• Resolved questions/issues in a timely manner.

Madison, Wisconsin Area

Led fundraising efforts for an assigned region in Wisconsin.• Built relationships with fundraisers and donors.• Managed a team of five full- and part-time staff.• Worked in situations that require creative and analytical thinking.• Managed shifting and multiple priorities.