Responsible for developing, evaluating and executing the retail merchandising strategy, while aligning and bolstering field support opportunities for both LifeProof and Otterbox brands. Establish and leverage relationships within the sales team to ensure priorities are identified and supported. Evaluate sales performance and recommend strategies to increase revenue by channel. Align marketing initiatives with brand and catalog merchandising strategies to achieve consistencies. Collaborate within marketing, PR agency, creative services, PMs and inventory management teams to achieve ongoing business objectives. Manage an internal team and external vendors to deliver on channel objectives and programs. Select, manage and evaluate performance of 3rd party Field Marketing team to establish and drive performance at point-of-sale.

Recommend and implement strategies to maximize revenue across retail for consumer product portfolios. Contribute to product design and features to penetrate new markets and deepen existing markets. Manage product positioning with creative, innovative and powerful messaging to differentiate the brand and increase market share. Develop sales enablement tools to drive product positioning and emphasize key features. Provide recommendations and solutions to support product launches for retail and carrier channels in the Bluetooth Headset space. Manage outside vendors and direct marketing plans in the area of PR, Social Networking, and SEO. Oversee field training and merchandising staff to support product launches and ongoing marketing campaigns for carrier and retail outlets. Research and analyze packaging solutions to support multi-tier product segments with cost effective solutions & ROI. Deliver solution messaging to customers, prospects, analysts, journalists, other market influencers.

Managed North American marketing efforts including channel marketing, advertising, P/R, marketing communications, event management, field training/merchandising, and packaging. Structured the direction and managed the implementation website development and online marketing programs.Led product rollouts in channel segments, including promotions and cooperative funding/partner programs. Managed all media relations including message development, press/analyst briefings, press releases and media tours.

Developed business strategies and products for startup, focusing on two distinct markets: consumer entertainment software and visual simulation training for civilian, military, and government entities. Spearheaded efforts with all relevant 3rd party companies (such as Arete Entertainment, Sony, Microsoft, Lockheed, FAAC, ICT) to establish strategic partnerships, technology exchanges, and business development proposals.

Diversified and resourceful member of the prestigious PlayStation launch team. Managed a diverse set of sales and marketing programs that directly impacted PlayStation’s leadership in 15,000 stores, including merchandising fixtures and collateral, retail events, premiums, customer co-op/MDF, and field services. Responsible for $4.5 million sales support budget. Planned, managed and supervised the monthly 7,100-store rotation work of 115 North American Field Merchandisers.