Heidi Banta Email & Phone Number

Remote

• Enterprise client support
• Support post-merger digital marketing activities, including rebranding strategy, taxonomy and asset type alignment, training on new asset types, and asset conversion tracking.
• Built and manage content creation tracking ecosystem with planning calendar and insights dashboards.
• Created and maintain an information management system for tracking merger / acquisition project status.
• Authored extensive business requirements document for content consumption reporting upgrade.
• Drive change management activities, including communications / presentations (executive and employee level), messaging / content creation, SharePoint website design / setup, and training guides / videos.

Munich, Bavaria, Germany

 Managed user experience / design activities to create clean interfaces and simple, intuitive experiences for HPE Partner Ready Portal users – both on an operational level as well as part of a major redesign project in collaboration with company-wide IT transformation activities. Executed usability studies and user feedback analysis to implement action.

Munich, Bavaria, Germany

 Deployment of Salesforce.com capabilities to HP partners across EMEA, developing a consistent deployment methodology and successfully deploying Lead Management, Joint Business Planning, Deal Registration, and Integrated Quoting capabilities to 5000+ partners in 32 countries. Identified improvement areas and user pain points, then worked with.

Munich Area, Germany

 Managed transition of local pricing operations activities into centralized hub in Bucharest, Romania.  Program management of pricing tools used by Channel Partners (standard and special pricing).  Collaborated with world-wide Business & IT teams to ensure globally standard capabilities meet regional business needs, while reducing regional exceptions.

Munich, Bavaria, Germany

 Responsible for various capabilities for Channel Partners and Direct Accounts, including Siebel PRM functions (Lead Management and Co-Marketing), as well as product configurators, order track & trace, and reporting.  Negotiated with IT to prioritize new functionalities and enhancements. Designed user acceptance testing process and scripts, provided.

Munich, Bavaria, Germany

 Founding member of project team pioneering pre-merger Compaq’s entry into the Direct selling and eCommerce arenas: starting with only a basic concept, the team implemented a full in-house, end-to-end eCommerce solution for Small and Medium Businesses (SMBs), localized for the individual countries across the EMEA region.  Created a lifecycle management.

Munich, Bavaria, Germany

 Drove inside sales activities (pre-/post-sales), price negotiation, up-sell, customer service for all Scandinavian distributors and IBM customer sites across EMEA. Analyzed/influenced product mix, sales-in/sales-out monitoring, inventory control, backlog management, product forecasting, and managed the allocation of severely constrained products..