Director Of Innovation And Business Development
CurrentOversight and coordination of the product development process ensuring all stages are executed smoothly and efficiently. This includes identifying white space opportunities, concept development, product design, testing, launch, and post-launch monitoring and analysis.Collaborate with Marketing and Sales to determine account acquisition prioritization, existing portfolio performance, and opportunity identification in alignment with organizational goals and objectives.Manage key… Show more Oversight and coordination of the product development process ensuring all stages are executed smoothly and efficiently. This includes identifying white space opportunities, concept development, product design, testing, launch, and post-launch monitoring and analysis.Collaborate with Marketing and Sales to determine account acquisition prioritization, existing portfolio performance, and opportunity identification in alignment with organizational goals and objectives.Manage key strategic partnership, private label, and retail accounts to drive sales, increase distribution and enable long-term success for both our company and our business partners.Serve as brand ambassador across various channels and touchpoints to authentically engage with customers, evangelized value proposition, showcase product assortment, and elevate brand awareness.Develop and direct compelling customer facing creative assets curated to resonate with targeted audiences through effective use of brand guidelines, messaging, and positioning.Foster a culture of inclusion, innovation, and continuous improvement by consistently exhibiting behaviors in alignment with organizational purpose, core values, goals and objectives. Develop meaningful cross-functional relationships through trust, transparency, consistent communication and collaboration to support successful outcomes of respective departmental strategies. Show less