Heidi Castagna Email & Phone Number

Santa Cruz, Ca, Us

Santa Clara, Ca, Us

Santa Clara, Ca, Us

NVIDIA is the world leader in visual computing. For more than two decades, NVIDIA has pioneered visual computing, the art and science of computer graphics. With a singular focus on this field, we offer specialized platforms for the gaming, professional visualization, data center and automotive markets. Our work is at the center of the most consequential mega-trends in technology — virtual reality, artificial intelligence and self-driving cars.

Worldwide , Us

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is doing the same thing over and over again and expecting different results." This quote applies to most organizations tasked with driving sales and marketing productivity today. Visit us: sesociety.org

South San Francisco, California, Us

Fluidigm is leading the revolution in Single Cell Biology and enabling life science researchers, academics, and industry thought-leaders to define a new biology through the study of individual cells. From basic research projects, to the most ambitious high throughput settings, the hidden truths of biology will be discovered by the study of individual cells - cancer, neurobiology, immunology, and developmental and stem cell biology are already being impacted.

Fremont, Ca, Us

Drive strategy and execution for excellence across Seagate’s global sales force. Key areas of responsibility include Sales Force Automation (CRM, SFDC, processes, programs), Sales Training (sales, business & technical skills/capabilities), Communications as well as Customer Success program.Currently developing and driving strategy, evangelizing, and executing successful results of a multi-year sales force transformation named the “Elite Sales Force”. This transformation includes defining and driving consistent selling and buying processes, sales automation capabilities (via SFDC), compensation and reward systems, reporting, hiring practices, talent assessments, on-boarding capabilities, and ensuring knowledge, information, skill, capabilities and behaviors to support each step of these processes are in place. Also recently built a new function focused on customer-loyalty across key, internal functions. Continuing with responsibility of all elements of Sales Enablement as described below.

Fremont, Ca, Us

Focused on making it simple and rewarding to sell Seagate’s products for internal sales & external channel partners. For Partner Marketing, this included impactful training, valuable industry alliances, relevant insights and communications, rewarding programs, knowledgeable support, and dedicated relationships. Nearly all of Seagate's branded products, and more than one third of its bare drives, move through partners' businesses (approx. $4-5B). The loyalty and share derived from these efforts delivered high impact to the company’s results. For internal Sales Enablement responsibilities, I successfully introduced a radically different sales methodology described as the "Challenger Model". Challenger spans Seagate's global Sales organization and includes all elements of sales; culture, training, communications and sales force automation. Seagate was an early adopter of the Challenger Model and has been recognized as a leader in integrating it in to a global sales organization.

Fremont, Ca, Us

Responsible for training, communications, sales force automation and driving a culture of success across Seagate’s global sales force. This included strategizing, developing and delivering high-impact training curriculum. Also developed and managed strategic messaging and forums (blog, Chatter, monthly calls, sales meetings, etc.). Sales force automation and enablement included both technical and process support through a close partnership with IT and various outside vendors (Salesforce.com, developers and consultants). Fostering a successful Sales culture required delivering communications & training consistent with the desired culture, partnering with internal communications team to highlight wins & examples of success, developing & managing a recognition program called “Standing Ovations”. Managed a high-performing team to enable success in each of these areas.

Fremont, Ca, Us

Developed and executed regional marketing activities to and through reseller and system integrator partners. Was responsible for strategic channel program vision and roadmap, presented strategy for buy-in with key business unit contacts, global marketing, field sales leadership, and North American sales mgmt. Established and maintained overall channel membership terms and conditions (requirements, benefits, recruitment goals, etc.) and managed the top tier, “Premier”, segment within channel membership structure. Planned and managed quarterly marketing budget, including ROI analysis, co-op marketing programs, etc. Lead a team of marketing managers who were responsible for day-to-day channel communications, program newsletters, trainings, events, etc.

Fremont, Ca, Us

Staff lead and project manager reporting to the Vice President of Global OEM Sales. Customers included in this team represent the company’s highest profit opportunities with global reach and immense complexity. Responsible for strategic customer initiatives, performance management as well as budget and quota setting. Developed a variety of Business Intelligence initiatives and tools that measurably improved the Sales Performance in forecasting and inventory management. Managed a team of Sales Analysts.

Fremont, Ca, Us

Early career was comprised of a diverse set of strategic roles related to Market Research and Business Intelligence. They combined business development, strategic planning, competitive intelligence, and primary research. Research, analysis and evaluation of new business opportunities within current and potential markets. Participated on many worldwide, cross-functional teams to help identify and pursue new business opportunities as well as help plan Seagate’s product strategies. I ran the competitive intelligence function, developing analysis and conclusions for decision-making. I held regular one-on-one meetings with the president of the company, in addition to making presentations to large audiences

Mba, Marketing And Economics

Bachelor Of Science, Business Administration, Marketing