Heidi Cupec Email & Phone Number

Gordonsville, Va, Us

Charlottesville, Virginia, United States

Play a vital role in bringing joy, companionship, and practical support to seniors, helping them maintain their independence and enhance their quality of life. My work centers on delivering personalized care that addresses each individual's unique needs while preserving their dignity and ensuring their safety.With a deep understanding of senior care gained through my experience at Naborforce, I am passionate about making a positive impact in the lives of those I serve. I am dedicated to providing compassionate, individualized care that truly makes a difference.

Guide high performing team for managing, optimizing, and rolling out highly effective marketing and service communications through email and SMS channels for both prospects and existing customers. Drive strategic initiatives, enhance team performance, and achieve outstanding results in targeted outreach.

Wilmington, Delaware, United States

Managed multiple partner reward programs to drive loyalty engagement. Boosted brand awareness while managing internal and external marketing campaigns and programs. Managed key partner loyalty strategies and rewards liability. Creative customized marketing materials to increase product awareness.

Responsible for overall strategy and roadmap to drive existing customer engagement, loyalty and usage through email and SMS channels. Built and developed key strategic marketing campaigns to drive customer engagement by 10%. Renegotiated email contract to reduce costs by $1MM. Managed and maintained Digital and Social $25MM budget

Delivered millions in PBT managing strategy and execution of the largest revenue generating product with revenue team (debt cancellation products). Created content and promotional materials to drive engagement and conversions with optimal revenue products. Developed and implemented successful marketing strategies to increase customers awareness on benefits of enrolling into debt cancellation products by 10%.

Wilmington, Delaware, United States

Spearheaded market expansion through the strategic design of packaging and messaging tailored for predefined populations, resulting in a 15% increase in spending. Vigilantly monitored and analyzed business performance, identifying areas for improvement and making necessary adjustments. Specialized in acquiring highly profitable small business owners and professional customers through cost-effective channels.

Wilmington, Delaware, United States

Spearheaded an outbound servicing initiative involving 80 agents, successfully re-engaging inactive customers by proactively understanding their needs and positioning our credit card product as the preferred choice in their wallet.

Wilmington, Delaware, United States

Achieved a 4% increase in wallet share through customer lifecycle marketing, including early-month on-book strategies, product reinforcement, relevant reward communications, and a redesign of Disney's welcome materials. Fostered robust relationships with Disney partners, aligning bank programs across diverse marketing channels with their needs and objectives. Launched two new card designs for the Disney portfolio (Tinker Bell and Little Mermaid).

Bachelor Of Science, Marketing, Marketing

Marketing