Heidi Hoffmann Email & Phone Number

United States

Brampton, Ontario, Ca

Accessibility + Training: Remediate corporate materials/media for digital and document accessibility and provide accessibility guidance and training to staff. Develop and present firm-wide trainings for software, enhancement of brand knowledge, and accessibility. Develop, present and distribute accessibility tips at meetings. Develop corporate accessibility guidelines. Corporate Marketing: Concept, create, manage and execute design solutions from concept through delivery for use in marketing, advertising, business development and other forms of communication collateral. Identify areas for process improvement and solutions. Assist in layout/format/editing of Spanish-language marketing materials.Proposal Development: Transform written proposal content into persuasive graphics that align with EXP corporate brand standards (e.g., infographics, layout, covers, tabs, org charts) and any other graphic solutions to support in the production of winning proposals. Format proposal submissions as needed for formal RFQs, RFPs and associated presentations to compile all information into a well-designed response.

Brampton, Ontario, Ca

Accessibility: Lead effort to incorporate accessibility into company materials, remediate existing materials, and develop and provide accessibility in design training and guidance to employees.Business Development: Transform written content into persuasive graphics that align with corporate brand standards including but not limited to: infographics, document layout, covers, tabs, org charts and any other graphic solutions. Read/interpret RFPs/RFQs to ensure compliance and assist in proposal coordination. Format submissions and associated presentations to compile all information into a well-designed and accessible response for government and commercial clients.Corporate Marketing: Create various graphics and deliverables including but not limited to: advertisements, conference and tradeshow materials, marketing/communications material layouts, and digital photography. Provide brand training sessions to employees.

Oak Ridge, Tennessee, Us

Business Development: Created operational efficiencies, and improved win rate on individual pursuits to federal government agencies/contractors and commercial clients. Developed graphics that communicated difficult technical/management concepts; Interpreted RFP requirements to ensure compliance with proposal submission requirements; Produced final, compliant proposal submissions; Coordinated smaller proposal efforts from RFP to submission.Corporate Communications/Marketing: Created messaging content for various channels to build a positive corporate culture and brand—supporting internal/external communications; Managed visual materials to ensure they were compliant to branding guidelines; Mentored staff on design and branding; Coordinated internal/external printing, production, and publication activities. Designed and produced graphics for trade shows, conferences, public meetings, and award submissionsSO; Performed desktop publishing/document layout and resolved document issues; Created standards for document templates. Technical editor for corporate, contract, and project documents. Document control manager leading digital capture, storage, and archival of graphics, forms, documents, and photographs. Global Administrator for company SharePoint environments.

Dallas, Tx, Us

Business Development: Prepared and submitted sales proposals and presentations, work plans, and other deliverable documents to federal government agencies/contractors and commercial clients primarily within the environmental, nuclear, and construction industries. Managed smaller proposal efforts from RFP to submission for federal government and commercial clients. Created graphics that conveyed complicated technical ideas. Marketing + Communications: Maintained and promoted style and brand consistency on internal and external documents and communications. Managed all design and desktop publishing functions including creation/modification of sales and marketing materials (e.g., brochures, banners); presentations; photographs; illustrations; and proposal figures, charts, and graphs. Production and Document Control: Document control and digital asset manager for Federal Operations Group. Coordinated document preparation (conceptual design, layout, formatting, technical editing, and production). Collaborated with the Jacobs Oak Ridge document center to facilitate production of materials for multiple Jacobs offices nationwide.

Relocated to Tennessee and pursued a full-time opportunity while working temporary graphic design positions. Anderson County Visions Magazine Marketing: Communicated with local business owners to design ads and create other items as requested aligning with brand identity and marketing needs. B&T Distributing Corporate Marketing: Collaborated with external sale staff; designed and printed marketing items for multiple restaurants and stores in East TN. Designed/printed internal forms, business cards, and marketing; ensured brand consistency. ORNL Federal Credit Union Corporate Marketing/Communications: Worked with management and design staff to create promotional concepts that improved corporate image and generated new business. Designed and coordinated printing/display of marketing pieces from concept through completion for all East TN branches.

Created published works and marketing pieces for authors. Primary project activities included: Designing covers for books, journals, and educational materials; leading desktop publishing to create layouts/formatting for books, textbooks, magazines, and journals; coordinating with sales staff to assign ISBN numbers to published works and include graphic in final layout; working with authors to produce marketing materials to showcase their books; designing marketing materials, internal forms, signage, and advertisements, ensuring brand and style consistency; coordinating with print staff to produce and ship materials as required by clients.

Bloomington, In, Us

Led the creation/coordination of all training materials and marketing pieces for multiple conferences/institutes throughout the U. S. and Canada. Coordinated presenter materials and served as presenter primary point of contact. Designed layout for conference publications. Created templates for conference correspondence, admittance tickets, and other documents. Coordinated print vendors to ensure printing/shipping of publications. Provided technical editing support. Updated conference website with information and materials. Assisted in supervision and training of institute coordinators and department interns.

Bloomington, Indiana, Us

For the University Human Resource Services (UHRS) Department—designed, edited, proofread, and coordinated the printing and distribution of UHRS mailings and publications to IU employees. Coordinated the bid process for print vendors on large-scale jobs. Maintained inventory and fulfillment of publications for all eight Indiana University campuses. Acted as a customer service contact for employees needing access to publications. Worked with IU IT to ensure that the most recent benefits publications were posted on the UHRS website.

Certificate, Digital Design And Desktop Publishing

Bachelor Of Arts - Ba, Spanish