Heidi Mcdow Email & Phone Number

A. Larry Ross Communications2023- PresentDigital ManagerA. Larry Ross Communications2014 -2023Senior Account ExecutivePrestonwood Christian Academy2010-2014Communications and Web DirectorI managed and updated the school's various websites using several different platforms. (Finalsite, Blackbaud, and Joomla) I created and implemented ideas for school advertising, wrote, managed and produced communication pieces including the school magazine, newsletters, press releases, and mailings. I designed brochures, programs, postcards and more for Admissions and other programs and departments with Adobe Design Suite, as well as managed social media for the school and also handled media relations. LEVENSON & HILL-Dallas, TX 2005-2010Account Executive•Directed and executed publicity and promotional activities for numerous studios including; Paramount Pictures, MGM, Lionsgate, Picturehouse, ThinkFilms and Warner Independent Pictures.•Executed non-studio related campaigns for clients including AMC/IMAX, Lowes Theatres, Gordon’s Jewelers, Zale’s, Boston’s Gourmet Pizza and Cookie Bouquet.•Specialized in targeted publicity and promotional campaigns with local and regional media including print, television, radio and website partners in 10 markets.•Set up large-scale promotional events with groups such as the Dallas Stars, Texas Rangers, and the Houston Aeros.•Utilized Social Media including Facebook, MySpace, Twitter, Craigslist, and Eventful.com among other websites in order to publicize events. •Developed relationships with publicists, studio field managers, website journalists, television and radio producers, and personalities.•Planned and executed media tours and junkets for talent and studio personnel.Mix 102.9-Dallas, TX Promotions Coordinator 2002-2005•Coordinated all promotional aspects of radio station events and concerts.• Managed all part-time promotions employees.A. Larry Ross Communications-Dallas, TXJr. Account Executive 1999-2001Specialties: Public Relations, Marketing, Event Planning, Writing014-

Listed skills include Press Releases, Event Planning, Public Relations, Media Relations, and 11 others.

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  Texas Tech

  Journalism