Retail Brand Experience Specialist
Current- Led the development and execution of in-store assortment planning, brand messaging, and evergreen/seasonal stories to create a consistent and compelling retail brand experience across multiple points of distribution.
- Oversaw cross-functional collaboration between Executive, Sales, Marketing, Design, Product Management, outside vendors and outside Retail Partners to launch, establish and reset new programs in a sustainable and.
- Led the Field Merchant Team to help… Show more
- Led the Field Merchant Team to help ensure covered retailers were achieving desired sales and profit goals and development of specific in store marketing strategies.
- Developed ground-up merchandising and brand strategy that aligned priorities for both Retailers and the Brand, that increased sales, productivity and overall customer experience of the brand.
- Curation of customized product assortments and merchandising strategies for retailers by utilizing retail space analytics utilizing buying behaviors regionality and other metrics to drive increased productivity in.