Heidi Powers Email & Phone Number

Austin, Tx

▪ Led the development and execution of in-store assortment planning, brand messaging, and evergreen/seasonal stories to create a consistent and compelling retail brand experience across multiple points of distribution.▪ Oversaw cross-functional collaboration between Executive, Sales, Marketing, Design, Product Management, outside vendors and outside Retail Partners to launch, establish and reset new programs in a sustainable and predictable cadence.▪ Led the Field Merchant Team to help… Show more ▪ Led the development and execution of in-store assortment planning, brand messaging, and evergreen/seasonal stories to create a consistent and compelling retail brand experience across multiple points of distribution.▪ Oversaw cross-functional collaboration between Executive, Sales, Marketing, Design, Product Management, outside vendors and outside Retail Partners to launch, establish and reset new programs in a sustainable and predictable cadence.▪ Led the Field Merchant Team to help ensure covered retailers were achieving desired sales and profit goals and development of specific in store marketing strategies.▪ Developed ground-up merchandising and brand strategy that aligned priorities for both Retailers and the Brand, that increased sales, productivity and overall customer experience of the brand.▪ Curation of customized product assortments and merchandising strategies for retailers by utilizing retail space analytics utilizing buying behaviors regionality and other metrics to drive increased productivity in dollars per square foot, product turn rate and sell through percentage.▪ Worked cross-functionally on new product launches and entry into new categories on storytelling elements, packaging strategy, fixtures, and concepts that reflected and elevated company brand standards and created a consistent and compelling in-store retail brand experience.▪ Participated in hands-on implementation of Brand Experience Execution in new store openings, seasonal updates at flagship locations and concept centers, and participated in key store events.▪ Developed and managed partnerships with key external agencies, vendors and installers to ensure rapid and economical fabrication and installation of signage, fixtures and other branded materials.▪ Developed in-store pilot programs/testing protocols that created defined scalability to optimized placement, experience and account performance. Show less

San Antonio/Austin/Rio Grande Valley

Partner with planners, merchant teams, visual teams and vendors to determine the intersection of company and localized strategies and identify critical store specific assortment, market share and white space opportunities. Greatly improve merchandising efforts by promptly communicating/distributing all necessary merchandising information to 12 store teams while overseeing consistent merchandise presentation and individualized customer profile distortions through hands-on, in-store training and… Show more Partner with planners, merchant teams, visual teams and vendors to determine the intersection of company and localized strategies and identify critical store specific assortment, market share and white space opportunities. Greatly improve merchandising efforts by promptly communicating/distributing all necessary merchandising information to 12 store teams while overseeing consistent merchandise presentation and individualized customer profile distortions through hands-on, in-store training and remote Skype visits. Promoted to positions of increasing authority and responsibility due to exemplary leadership performance and strong merchandising management abilities. Increased sales and margin for a 12-store district by 10% by implementing effective merchandising execution and seasonal assortment strategies to achieve the sales plan and comparable growth within a very diverse market. Organized and conducted strategic seasonal floor planning for 12 stores, utilizing detailed sales plans, key initiatives, localized strategies and sales floor productivity to determine appropriate vendor placement. Analyzed current season performance regarding sales, margin and sell through in order to correctly identify fast trends and further business opportunities, generating $2.5 million in additional revenues.  Employed influence across the organization to ensure alignment on merchandising strategies and a full understanding of growth initiatives on both a seasonal and long-term growth strategy. Delivered comprehensive coaching to 12 store teams to drive 10% increased sales through client relationship emphasis, product knowledge, suggestive selling techniques and group seminars. Collaborated with diverse store teams throughout the district to influence succession planning initiatives for talent development through multiple levels of the pipeline. Show less

Barton Creek Square, Austin, Tx

Analyzed detailed sales and operational reports to review business results and take appropriate action, capitalizing on business strengths and impact deficiencies by evaluating processes such as floor spacing and promotional events. Developed and directed a support team on merchandise placement, replenishment and sales promotion set-up, ensuring the maintenance of presentation core standards and execution of key initiatives at an elevated level. Directed a team of 25+ individuals and lead… Show more Analyzed detailed sales and operational reports to review business results and take appropriate action, capitalizing on business strengths and impact deficiencies by evaluating processes such as floor spacing and promotional events. Developed and directed a support team on merchandise placement, replenishment and sales promotion set-up, ensuring the maintenance of presentation core standards and execution of key initiatives at an elevated level. Directed a team of 25+ individuals and lead associates in daily merchandising and operational functions of a $35M retail store, boosting overall sales and profit by 3%. Built and maintained strong relationships with outside partners including district merchants and third-party vendors to execute core merchandising standards while collaborating on market-specific initiatives.  Collaborated directly with the store manager and department sales managers to drive the achievement of monthly/seasonal sales plans and communication of crucial merchandising execution standards by the sales team. Evaluated profit measuring reports including hour utilization, markdown and return to vendor processes in order to ensure the execution of controllable metrics at a high level. Show less

The Domain. Austin, Tx

Reviewed key weekly reports and partnered with the merchandising team and store manager to identify areas of opportunity, creating collaborative solutions and methods for capitalizing on business strengths to drive continual growth. Coordinated with outside partners such as district merchants and vendors to gain a better understanding of products and techniques for merchandising/selling, elevating revenues by 15%. Boosted sales through active coaching and floor recognition resulting in a… Show more Reviewed key weekly reports and partnered with the merchandising team and store manager to identify areas of opportunity, creating collaborative solutions and methods for capitalizing on business strengths to drive continual growth. Coordinated with outside partners such as district merchants and vendors to gain a better understanding of products and techniques for merchandising/selling, elevating revenues by 15%. Boosted sales through active coaching and floor recognition resulting in a 15% increase to plan as well as comparable growth for the overall area of responsibility for the fiscal year. Established and empowered a diverse team to a high level selling culture in order to exceed the customers’ experience and to build increased brand loyalty. Maintained a consistent, positive and welcoming brand experience for customers by quickly responding to complex needs, questions and issues, boosting customer service score by 16 points. Drove company profitability metrics, employee engagement and customer experience through change and innovation as a supportive leader. Utilized superior communication skills to motivate staff and develop effective working relationships with peers, executives and clients. Show less

Vancouver, Wa And Austin, Tx

Maintained store-wide presentation standards through innovative merchandising execution plans and exhibited creativity with plans not fitting the store layout while still sustaining core standards. Supervised store pricing and signing core standards in strict compliance with company/governmental guidelines and marketing policies to ensure optimal success. Directly oversaw store recovery efforts, collaborating with the merchandise execution and sales floor teams to ensure consistent recovery… Show more Maintained store-wide presentation standards through innovative merchandising execution plans and exhibited creativity with plans not fitting the store layout while still sustaining core standards. Supervised store pricing and signing core standards in strict compliance with company/governmental guidelines and marketing policies to ensure optimal success. Directly oversaw store recovery efforts, collaborating with the merchandise execution and sales floor teams to ensure consistent recovery and maintenance of the sales floor by size, colorization and company core standards.  Delivered high-quality service to clients to guarantee 100% customer satisfaction. Directly distributed and supervised vital merchandise execution tasks including merchandise prep, fixturing needs, visual properties and signing activities to assure an engaging environment for customers. Actively communicated critical productivity standards and results to the team while also correctly identifying further opportunities and creating strategic actions plans to increase efficiency. Utilized progressive technology to manage important receiving processes, freight flow and replenishment transition and stockroom inventory resulting in elevated productivity.  Recruited, interviewed, hired and trained new employees to guarantee the timely availability of qualified, flexible associates for excellent customer service. Managed, developed and coached a team of 8-11 individuals to assist in accurately maintaining pricing and signing standards, merchandising core standards and merchandise set execution/nightly recovery. Collaborated with managers and other supervisors to proactively identify merchandise execution/recovery needs and developed action plans to support their completion. Show less

Actively participated in hiring and training new associates for both the front end and sales floor guaranteeing the selection of qualified candidates for each position. Devised improved daily opening/closing cash room procedures, greatly increasing the accuracy of all necessary duties for each shift and improving overall store efficiency. Awarded with promotion within three months of tenure, supervising a team of 30 cashiers and customer service associates while monitoring for top… Show more Actively participated in hiring and training new associates for both the front end and sales floor guaranteeing the selection of qualified candidates for each position. Devised improved daily opening/closing cash room procedures, greatly increasing the accuracy of all necessary duties for each shift and improving overall store efficiency. Awarded with promotion within three months of tenure, supervising a team of 30 cashiers and customer service associates while monitoring for top productivity and efficiency.  Developed and implemented strategic schedules for the front end cashiers and customer service counters on a weekly basis to ensure adequate staffing at all times, elevating operational efficiency.  Administered exceptional weekly coaching to 30 associates on the metrics of speed at the register as well as processed credit applications, increasing productivity after training.  Provided outstanding customer service by promptly resolving complex customer related problems through the effective execution of store policy and procedure, boosting customer satisfaction ratings. Show less