Heidi Williams Email and Phone Number
United Kingdom
Heidi Williams's Location
United Kingdom, United Kingdom
About Heidi Williams
Heidi Williams is a Global Director of Education and Training at Victoria Beckham Beauty.
Heidi Williams's Current Company Details
Victoria Beckham Beauty
View
Global Director of Education and Training
United Kingdom
- Website:
- victoriabeckhambeauty.com
- Employees:
- 110
Heidi Williams Work Experience Details
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Global Director Of Education And TrainingVictoria Beckham BeautyUnited Kingdom -
Head Of Omni Experience, Education & Artistry At Bobbi Brown & La Mer Uk & IrelandThe Estée Lauder Companies Inc. Jul 2022 - PresentUk & Ireland-Drive exceptional Sales, Service & Consumer Experiences- As part of the leadership team collaborate with the Sales, Online & Marketing Directors to align on 360 strategic goals working directly with brand GM. - Support Area Sales & Education Managers with Sales & training development to plan & highlight areas of opportunity across store level. - Manage relationships with key retailer partners to define goals, sales, service & eventing opportunities to meet retailer expectations in key doors such as: Harrods, Selfridges, John Lewis, space nk & Liberty. - Define the Education strategy for the UK Market in line with the global brand and brand strategic pillars.- Collaborate closely with Global VP’s to execute the Global Education & Consumer Experience Strategy. - Oversee two brands annual budgets with a clear ROI. - Be the authority on in-store tools/technologies and servicing to regularly review both quantitative & qualitative data: using KPI’s such as conversion and data capture to Interpret relevant data reports & identifying sales & experience training needs and deliver sales & education solutions. -Establish, prioritise and implement a learning development journey for all artists & skincare experts as well as Education Managers, Global & Senior PRO Artists. - Create & lead the delivery of new hire onboarding along with bi-annual education conferences. - Manage a team of 3 Education Managers & 8 PRO Artists effectively planning rota’s to leverage business opportunities to maximise the impact of the team across all relevant channels.- Inspire, engage & train over 500 sales advisors at store level to cascade the brand training for the region to hit sales targets & service certification.- Manage multiple London Fashion Week shows per year & the overall artistry execution in line with designers desires. - Leverage La Mer Spa’s regionally & development of Estheticians. -
Education & Events Manager Uk & EuHourglass Cosmetics Apr 2019 - Jul 2022Uk & Eu / Global• Assist in the Development of training materials to meet local market needs. • Implement all Training Development Programs in the UK & EU Department Stores.•Support all online Retailers with content & training needs. • Plan & execute an effective training schedule in a cost-effective manner. • Organise Monthly new employee training & refresher training on a monthly basis. • Present Education needs at National Conferences. • Conduct initial product & brand training for any new retailers. • Lead new Product launches & execute in-store customer events to achieve sales targets. • Be the leader in providing product & sales expertise. • Perform in a leadership role during regional brand events. • Inspire teams to perform the Hourglass service rituals. • Ensure sufficient preparation time given to set up & execute trainings.• Plan employee gifting to ensure consistency.• Develop the Cultivation Program ensure GDPR compliant by Region & Country. • Evaluate Education needs in-store, store conditions & communicate to Area Sales Managers. • Work collaboratively in building retailer relationships.• Supported the Director of Sales with the expansion & store launches across Europe. • Educated in Thailand & Singapore. Supported Events in Australia & America. -
National Sales & Education Manager Uk & IrelandHourglass Cosmetics Apr 2017 - Apr 2019Uk & IrelandResponsible for but not limited to: • Driving sales at store level to achieve targets, increasing & maintaining rankings. • Create & monitor team productivity, Sales trackers & set up action plans. • Managed recruitment of all Department stores. • Built strong collaborative relationships with retail partners & teams. • Work closely with Marketing, PR & Press publications. • Supported in store events such as Masterclasses & fashion shows. • Lead in-store Education, Induction training & Business Managers meetings. • Managed 22 accounts across the UK & Ireland - Liberty of London, Harrods White Hall & Salon on the 5th floor, Selfridges Exchange & Trafford. 7 Harvey Nichols, 7 John Lewis doors. Fenwick Brent Cross, Elys of Wimbledon & Arnotts Dublin. -
Flagship Business ManagerHourglass Cosmetics Aug 2014 - Mar 2017Liberty Of LondonPromoted to Manage, maximise Sales &Ranking within Liberty of London, Regent Street. • 2015 - 2017 successfully grew the business to achieving the first million £ account in the UK, ranking number 1 colour brand in the department. • First quarter of 2017 grew the business at +30% against LY. • At the same time successfully Educated all new Business Managers & Retail Artists across the UK. • April 2017 promoted to Sales & Education Manager of the UK & Ireland. -
Business ManagerHourglass Cosmetics Oct 2013 - Aug 2014John LewisLaunched the first John Lewis Hourglass Cosmetics counter setting the brand up for further growth. Exceeded all target expectations in the first year within a £1.5million refurbished beauty department. Ranking top 10 out of 20 iconic beauty houses regardless of being a very new brand in the UK at the time. Managed to exceed all Sales goals, built customer loyalty & expand the John Lewis retail partnership. -
Qvc Guest PresenterQvc Sep 2021 - May 2022London, England, United KingdomLaunched Hourglass Cosmetics on QVC Beauty. Managed the following: - Presenting each show LIVE on air- Product assortment planning per show- Organisation of run of show - Model booking - Planning of Imagery for QVC Online website & TV show - Artistry direction- Content creation - E-commerce host -
Assistant ManagerLaura Mercier Cosmetics Aug 2010 - Sep 2013John Lewis & Liberty Of London -
Sales ConsultantBenefit Cosmetics Sep 2009 - Jul 2010John Lewis Oxford Street
Frequently Asked Questions about Heidi Williams
What company does Heidi Williams work for?
Heidi Williams works for Victoria Beckham Beauty
What is Heidi Williams's role at the current company?
Heidi Williams's current role is Global Director of Education and Training.
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