Heidi Tran Email & Phone Number

Oakville, Ontario, Canada

The Independent Electricity System Operator (IESO) is a leader in the energy sector, working at the centre of Ontario's power system to ensure the reliability and affordability of electricity for Ontarians. The Market Renewal Program (MRP) will make improvements to the current electricity market design, by improving how we supply, schedule and price electricity, leading to system efficiencies and supporting the grid of the future. This project will deliver significant value to the… Show more The Independent Electricity System Operator (IESO) is a leader in the energy sector, working at the centre of Ontario's power system to ensure the reliability and affordability of electricity for Ontarians. The Market Renewal Program (MRP) will make improvements to the current electricity market design, by improving how we supply, schedule and price electricity, leading to system efficiencies and supporting the grid of the future. This project will deliver significant value to the system and Ontario consumers. Show less

Mississauga, Ontario, Canada

Ho Chi Minh City, Vietnam

• Overseeing the day-to-day operations of marketing programs that support business and marketing objectives of retail division, starting from scheme development throughout to executions and results analysis to cross-functional teams. - Achieved 95% projects meeting break-even point with 5% cost-saving as core KPIs in each program. • Supervise functional teams including Market Research, Digital Advertising, Communication Development (creative design, content), IMC… Show more • Overseeing the day-to-day operations of marketing programs that support business and marketing objectives of retail division, starting from scheme development throughout to executions and results analysis to cross-functional teams. - Achieved 95% projects meeting break-even point with 5% cost-saving as core KPIs in each program. • Supervise functional teams including Market Research, Digital Advertising, Communication Development (creative design, content), IMC Deployment. Show less

Ho Chi Minh City, Vietnam

• Timely delivered Brand Positioning Project, one of Techcombank’s strategic initiatives of the year 2018, by conducting research on customers and stakeholders, managing consultant firm and creative agencies, seeking alignment with cross-functions and approval of the Board of Directors.

Vietnam

- Work in partnership with Head of Retail Banking and other Business Heads to develop marketing strategies and executions to support the businesses targets in country by ensuring alignment with product, segment and sales strategies.- Develop, implement and evaluate brand communications strategies to inform customers and the public of the bank’s initiatives and policies.- Conduct customer surveys, marketing research and monitor the changing customer trends to develop segmentation… Show more - Work in partnership with Head of Retail Banking and other Business Heads to develop marketing strategies and executions to support the businesses targets in country by ensuring alignment with product, segment and sales strategies.- Develop, implement and evaluate brand communications strategies to inform customers and the public of the bank’s initiatives and policies.- Conduct customer surveys, marketing research and monitor the changing customer trends to develop segmentation understanding that assists the development of effective marketing campaigns.- Recruit, coach, manage a team of 8 members.- Report to country CEO. Show less

Ho Chi Minh City, Vietnam

- Drive performance & improvement of company-wide initiatives to meet annual operating plan and Company’s long-term strategies.- Analyzed company direction and best practices, applied and adapted global and regional best practices to MJN Vietnam together with General Manager.- Managed the Enfa franchise including 6 sub-brands and the Specialties Porfolio (4 products).- Joined product development projects of Regional Innovation Center (Bankok, Thailand) as country contact.-… Show more - Drive performance & improvement of company-wide initiatives to meet annual operating plan and Company’s long-term strategies.- Analyzed company direction and best practices, applied and adapted global and regional best practices to MJN Vietnam together with General Manager.- Managed the Enfa franchise including 6 sub-brands and the Specialties Porfolio (4 products).- Joined product development projects of Regional Innovation Center (Bankok, Thailand) as country contact.- Market research champion in country (assess, approve agencies' deliverables).- Overall experienced in consumer goods marketing & pharmaceutical/medical marketing practices. Show less

Diploma Of Education, Business, Management, Marketing, And Related Support Services

Master Of Business Administration (M.B.A.), Business Administration And Management, General, Beta Gamma Sigma

Beta Gamma Sigma